Adobe Launch
Adobe, San Jose, California, United StatesAdobe Launch is an enterprise tag management system that enables organizations to deploy, manage, and orchestrate marketing and analytics tags across web and mobile environments.
It features an API-first extension-based architecture where vendors and users can build and maintain integrations, a rule-based engine for triggering tags and managing data elements, and asynchronous tag loading for better performance.
According to our data, Adobe Launch is the second most popular tag manager on the web.
It has 1.3% of the tag manager market share and is present on 0.5% of all websites.
- 🏠 Website
- 🏷️ Previous names
- Adobe DTM, Adobe Dynamic Tag Manager
- 🔗 Links
💸 Pricing
📊 Rankings and Market Share
- Tag Managers
- Rank: 2
- Market share: 1.3%
🏆 Adobe Launch Awards
- 🥈 Second most popular in the United States in the Tag Managers category.
- 🥈 Second most popular in the United Kingdom in the Tag Managers category.
- 🥈 Second most popular in Germany in the Tag Managers category.
- 🥈 Second most popular in the Netherlands in the Tag Managers category.
- 🥈 Second most popular in Australia in the Tag Managers category.
- 🥈 Second most popular in France in the Tag Managers category.
- 🥈 Second most popular in Canada in the Tag Managers category.
- 🥈 Second most popular in Italy in the Tag Managers category.
- 🥈 Second most popular in Spain in the Tag Managers category.
- 🥈 Second most popular in Switzerland in the Tag Managers category.
⚡ Sites Using Adobe Launch
We have data on 19,215 websites that use the Adobe Launch tag manager. Here is a list of some of the top ranked ones.
The highest rated site using Adobe Launch is ibm.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | ibm.com | #66 | English | |
| 2 |  samsung.com |
#73 | United States | English |
| 3 | #75 | United Kingdom | American English | |
| 4 | #130 | Japan | American English | |
| 5 |  behance.net |
#139 | United States | American English |
| 6 | #146 | United Kingdom | English | |
| 7 | #152 | United States | English | |
| 8 | #166 | English | ||
| 9 | #190 | American English | ||
| 10 | #197 | United States | American English | |
| 11 | #205 | English | ||
| 12 | #209 | Canada | English | |
| 13 | #260 | United States | English | |
| 14 | #300 | United States | American English | |
| 15 | #303 | United States | American English | |
| 16 | #309 | Spain | Spanish | |
| 17 | #333 | American English | ||
| 18 | #359 | English | ||
| 19 | #380 | Japan | Japanese | |
| 20 | #387 | United Kingdom | English |
📈 Usage Statistics
Most of the sites that use Adobe Launch:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Adobe Launch are from the United States, the United Kingdom, and Germany.
- United States 30%
- United Kingdom 9.9%
- Germany 7.1%
- Netherlands 4.8%
- Australia 3.6%
- France 3.5%
- Canada 3%
- Italy 2.8%
- Spain 2.6%
- Other 32.7%
Most Adobe Launch users speak English, German, or Spanish.
- English 62.7%
- German 6.8%
- Spanish 5.6%
- French 3.9%
- Dutch 3.8%
- Italian 2.3%
- Portuguese 1.7%
- Japanese 1.6%
- Polish 1.2%
- Other 10.4%
The Adobe Launch tag manager is especially popular on .com and .co.uk top-level domains.
- .com 48.1%
- .co.uk 5.6%
- .de 4.2%
- .org 3%
- .nl 2.8%
- .com.au 2.6%
- .ca 1.9%
- .it 1.8%
- .fr 1.7%
- Other 28.3%
The primary market segments for websites utilizing Adobe Launch include online shopping, business, and marketing and merchandising.
- Online Shopping 22.4%
- Business 19.2%
- Marketing/Merchandising 9.9%
- Finance/Banking 5.7%
- Fashion/Beauty 4.6%
- Health 4.6%
- Motor Vehicles 4.3%
- Travel 3%
- Software/Hardware 2.8%
- Other 23.5%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
What is the company behind Adobe Launch?
Adobe Launch is owned by Adobe Inc., headquartered in San Jose, California, United States.
Which country uses Adobe Launch the most?
The majority of Adobe Launch users are from the United States.
Who uses Adobe Launch?
According to our data, Adobe Launch is used on thousands of sites, including such established ones as ibm.com, samsung.com, and sciencedirect.com.
Is Adobe Launch used on government websites?
In total, we found Adobe Launch on 41 government sites in the United States.
Do academic institutions use Adobe Launch?
Yes. Overall, we know of 52 academic websites in the United States that use Adobe Launch.
How does Adobe Launch stack up against the competition?
Adobe Launch is one of the most popular tag managers, second only to 
Google Tag Manager.
What are the alternatives to Adobe Launch?
Alternatives and possible competitors to Adobe Launch may include 
Tealium, 
CHEQ Manage, and 
Commanders Act.
👉 See Also
- ✨ Related technologies
- 💼 All technologies from Adobe
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,795 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.