🆚 Google Tag Manager vs. Yahoo Tag Manager
- 📈 Google Tag Manager is much more popular than Yahoo Tag Manager.
- 🌍 Google Tag Manager is more popular in all countries.
- ⭐ Yahoo Tag Manager is particularly popular in Japan.
Statistics based on 3.3M+ analyzed websites. About this data
Google Tag Manager
Yahoo Tag ManagerType
Tag manager
Tag manager
About
Google Tag Manager is a tag management system that lets website owners deploy and manage tracking and marketing scripts without editing site code.
It supports built-in and custom tag templates for Google and third-party services, reusable variables and event triggers, version control with preview and rollback, and server-side tagging to move tag execution off the client.
A tag manager for the Japanese market.
Headquarters
Mountain View, California, United States
Tokyo, Japan
Pricing
Free version ✔️200KB container size limit, 3 concurrent workspaces
Google Tag Manager 360Bundled with Google Analytics 360, which is $50,000+/year
Categories
Tag Managers › Rank #1
Tag Managers › Rank #5
Popularity
Determined by the number of sites using each technology.
Google Tag Manager technology is 743 times more popular than Yahoo Tag Manager.
Total websites
Market share
Tag Managers
Popularity by country
Determined by the number of sites detected from each country.
Google Tag Manager is more popular than Yahoo Tag Manager in all countries.
United States
Japan
United Kingdom
Germany
France
Netherlands
Spain
Italy
Australia
Brazil
Awards
- 🥇 Most popular in the United States in the Tag Managers category.
- 🥇 Most popular in Japan in the Tag Managers category.
- 🥇 Most popular in the United Kingdom in the Tag Managers category.
- 🥇 Most popular in Germany in the Tag Managers category.
- 🥇 Most popular in France in the Tag Managers category.
- 🥈 Second most popular in Japan in the Tag Managers category.
Popularity by domain category
Determined by the number of sites in each category.
Google Tag Manager is more popular than Yahoo Tag Manager in all market segments.
Business
Marketing/Merchandising
Online Shopping
Education/Reference
Blogs/Wiki
Internet Services
Travel
Entertainment
Health
General News
Top sites
Top-ranked sites that use these technologies.
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- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.