Site Kit

Google, Mountain View, California, United States

Site Kit is the official WordPress plugin from Google for integrating and managing multiple Google services like Tag Manager, Search Console, Analytics, AdSense, PageSpeed Insights directly from the WordPress dashboard.

According to our data, Site Kit is the 4th most popular WordPress plugin on the web.
It has 15.4% of the WordPress plugin market share and is present on 5.2% of all websites.

Statistics based on 3.5M+ analyzed websites. About this data

💸 Pricing

Site Kit is available for free.

Free ✔️Open source

📊 Rankings and Market Share

🏆 Site Kit Awards

⚡ Sites Using Site Kit

We have data on 181,882 websites that use the Site Kit WordPress plugin. Here is a list of some of the top ranked ones.

The highest rated site using Site Kit is illuminateed.com.

#WebsiteRankCountryLanguage
1 illuminateed.com #556 United States American English
2 xorgasmo.com #822 United States English
3 avsubthai.me #877 Thailand Thai
4 gamerxyt.com #959 American English
5 tawk.to #1,210 American English
6 illinois.edu #1,572 United States American English
7 usp.br #1,636 Brazil Brazilian Portuguese
8 petapixel.com #1,662 United States English
9 apkmirror.com #1,959 United States American English
10 usc.edu #2,449 United States American English
11 anota.ai #3,042 Brazil Brazilian Portuguese
12 travelandtourworld.com #3,585 India American English
13 therapservices.net #3,662 United States American English
14 lvbp.com #3,789 Chile Spanish
15 mangaread.org #4,136 American English
16 pasarbokep.com #4,297 American English
17 hentairead.com #4,626 American English
18 gpvn.ru #4,997 Russia Russian
19 virtualminds.com #5,013 Germany American English
20 leaktube.net #5,209 United States American English

📈 Usage Statistics

Most of the sites that use Site Kit:

Most of the sites using Site Kit are from the United States, the United Kingdom, and Spain.

  • United States 22.4%
  • United Kingdom 6.5%
  • Spain 5.2%
  • Japan 4.9%
  • France 4.5%
  • Brazil 4.3%
  • Italy 4%
  • India 3.8%
  • Germany 3.4%
  • Other 41%

Most Site Kit users speak English, Spanish, or French.

  • English 55.3%
  • Spanish 8.8%
  • French 4.6%
  • Portuguese 4.4%
  • Japanese 4.3%
  • Italian 3.4%
  • German 2.9%
  • Dutch 2.2%
  • Polish 1.4%
  • Other 12.7%

The Site Kit WordPress plugin is especially popular on .com and .org top-level domains.

  • .com 47.1%
  • .org 7.2%
  • .net 2.7%
  • .com.br 2.7%
  • .it 2.3%
  • .co.uk 2.2%
  • .com.au 2%
  • .fr 1.7%
  • .de 1.5%
  • Other 30.6%

The primary market segments for websites utilizing Site Kit include business, blogs and wiki, and marketing and merchandising.

  • Business 18.7%
  • Blogs/Wiki 11.4%
  • Marketing/Merchandising 10.6%
  • Education/Reference 6.4%
  • Internet Services 5%
  • General News 4.3%
  • Entertainment 4.3%
  • Travel 4.2%
  • Online Shopping 4.1%
  • Other 31%

🔢 Site Kit Versions

The most popular version of Site Kit is 1.166, used by 5.7% of sites where versions were detected. In addition, 5.3% of sites use Site Kit 1.142, and 4% use Site Kit 1.168.

The Site Kit version distribution shows significant fragmentation, with 68.5% of sites using versions other than the top ones.

  • 1.166 5.7%
  • 1.142 5.3%
  • 1.168 4%
  • 1.167 4%
  • 1.170 3.1%
  • 1.120 2.8%
  • 1.119 2.4%
  • 1.156 2.3%
  • 1.165 1.9%
  • Other 68.5%

🕵️ Similar Technologies

These are some of the best Site Kit alternatives.

RankName
7
Slider Revolution
Cologne, Germany

A commercial WordPress plugin that allows users to create responsive sliders, carousels, and animated content modules without coding.

$39/year
12
All in One SEO
West Palm Beach, Florida, United States

A WordPress SEO plugin that helps optimize websites for search engines by managing metadata, sitemaps, and structured data.

Free$49.60+/year
14
MonsterInsights
West Palm Beach, Florida, United States

A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard.

Free$99.50+/year
24
GTM4WP
Budapest, Hungary

A WordPress plugin that simplifies integration of Google Tag Manager into sites.

FreeOpen source
70
AdRotate
Den Helder, Netherlands

An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more.

FreeOpen source€49.00+

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Site Kit?

Site Kit is owned by Google LLC, headquartered in Mountain View, California, United States.

Is Site Kit free?

Yes, it is a free WordPress plugin.
It is also an open-source solution, and you can access its source code on GitHub.

Which country uses Site Kit the most?

The majority of Site Kit users are from the United States.

Who uses Site Kit?

According to our data, Site Kit is used on thousands of sites, including such established ones as illuminateed.com, gamerxyt.com, and tawk.to.

Is Site Kit used on government websites?

Overall, we found Site Kit on 77 government sites in the United States.

Do academic institutions use Site Kit?

Yes, quite a few! The most prominent of these are illinois.edu and usc.edu. In total, we know of 287 academic websites in the United States that use Site Kit.

How does Site Kit compare to the competition?

Site Kit is one of the most popular WordPress plugins, second only to Yoast SEO, Contact Form 7, and Elementor.

What are the alternatives to Site Kit?

Alternatives and possible competitors to Site Kit may include GTM4WP, AdRotate, and MonsterInsights.

👉 See Also

🗃️ About This Data