Site Kit
Site Kit is Google's official WordPress plugin that connects websites to Google services and displays their data directly in the WordPress dashboard.
It provides one-click setup without editing site code, consolidated reports for the entire site and individual pages, and allows administrators to control which WordPress user roles can access dashboard data.
It integrates with Google Analytics,
Search Console, AdSense,
Tag Manager, PageSpeed Insights, Reader Revenue Manager, and
Google Ads.
According to our data, Site Kit is the 4th most popular WordPress plugin on the web.
It has 17.7% of the WordPress plugin market share and is present on 6% of all websites.
- π Website
- π Add-Ons
- </> Source code
πΈ Pricing
Site Kit is available for free.
π Rankings and Market Share
- WordPress Plugins
- Rank: 4
- Market share: 17.7%
π Site Kit Awards
- π₯ Third most popular in Indonesia in the WordPress Plugins category.
- π₯ Third most popular in Colombia in the WordPress Plugins category.
- π₯ Third most popular in Guatemala in the WordPress Plugins category.
- β 4th most popular in the United States in the WordPress Plugins category.
- β 4th most popular in the United Kingdom in the WordPress Plugins category.
- β 4th most popular in Japan in the WordPress Plugins category.
- β 4th most popular in Brazil in the WordPress Plugins category.
- β 4th most popular in India in the WordPress Plugins category.
- β 4th most popular in Canada in the WordPress Plugins category.
- β 4th most popular in Mexico in the WordPress Plugins category.
β‘ Sites Using Site Kit
We have data on 228,261 websites that use the Site Kit WordPress plugin. Here is a list of some of the top ranked ones.
The highest rated site using Site Kit is cnet.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #228 | American English | ||
| 2 | #365 | United States | American English | |
| 3 | #556 | United States | American English | |
| 4 | #822 | United States | English | |
| 5 | #939 | Arabic | ||
| 6 | #961 | India | Hindi | |
| 7 | #1,572 | United States | American English | |
| 8 | #1,636 | Brazil | Brazilian Portuguese | |
| 9 | #1,662 | United States | English | |
| 10 | #1,691 | Indonesia | American English | |
| 11 | #1,810 | United Kingdom | British English | |
| 12 | #1,959 | United States | American English | |
| 13 | #2,449 | United States | American English | |
| 14 | #3,042 | Brazil | Brazilian Portuguese | |
| 15 | #3,585 | India | American English | |
| 16 | #3,662 | United States | American English | |
| 17 | #3,789 | Chile | Spanish | |
| 18 | #4,136 | American English | ||
| 19 | #4,297 | American English | ||
| 20 | #4,626 | American English |
π Usage Statistics
Most of the sites that use Site Kit:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Site Kit are from the United States, the United Kingdom, and Spain.
- United States 21%
- United Kingdom 6.9%
- Spain 5.6%
- Japan 5.5%
- France 4.5%
- Italy 4.2%
- Brazil 4.1%
- India 3.4%
- Australia 3.3%
- Other 41.5%
Most Site Kit users speak English, Spanish, or French.
- English 55%
- Spanish 8.7%
- French 4.8%
- Japanese 4.7%
- Portuguese 4.1%
- Italian 3.4%
- German 3%
- Dutch 2.2%
- Polish 1.5%
- Other 12.6%
The Site Kit WordPress plugin is especially popular on .com and .org top-level domains.
- .com 46.1%
- .org 7.6%
- .net 2.5%
- .com.br 2.4%
- .co.uk 2.3%
- .it 2.3%
- .com.au 2%
- .de 1.7%
- .nl 1.7%
- Other 31.4%
The primary market segments for websites utilizing Site Kit include business, marketing and merchandising, and blogs and wiki.
- Business 19.2%
- Marketing/Merchandising 10.7%
- Blogs/Wiki 10.6%
- Education/Reference 6.4%
- Internet Services 4.8%
- Travel 4.4%
- Entertainment 4.2%
- Online Shopping 4.2%
- General News 4%
- Other 31.5%
π’ Site Kit Versions
The most popular version of Site Kit is 1.185, used by 13.2% of sites where versions were detected. In addition, 9.4% of sites use Site Kit 1.186, and 6% use Site Kit 1.184.
The Site Kit version distribution shows significant fragmentation, with 51.6% of sites using versions other than the top ones.
- 1.185 13.2%
- 1.186 9.4%
- 1.184 6%
- 1.166 4.6%
- 1.168 3.5%
- 1.167 3.3%
- 1.178 3.1%
- 1.170 2.7%
- 1.171 2.6%
- Other 51.6%
π΅οΈ Similar Technologies
These are some of the best Site Kit alternatives.
π Compare Alternatives
Compare Site Kit toβ¦
- π΅οΈ Similar plugins
- β Market leaders
- π‘ More alternatives
- π All options
π¬ Frequently Asked Questions
What is the company behind Site Kit?
Site Kit is owned by Google LLC, headquartered in Mountain View, California, United States.
Is Site Kit free?
Yes, it is a free WordPress plugin.
It is also an open-source solution, and you can access its source code on GitHub.
Which country uses Site Kit the most?
The majority of Site Kit users are from the United States.
Who uses Site Kit?
According to our data, Site Kit is used on thousands of sites, including such established ones as cnet.com,
zdnet.com, and
illuminateed.com.
Is Site Kit used on government websites?
Overall, we found Site Kit on 100 government sites in the United States.
Do academic institutions use Site Kit?
Yes, quite a few! The most prominent of these are illinois.edu,
ut.ac.id, and
usc.edu. In total, we know of 368 academic websites in the United States that use Site Kit.
How does Site Kit compare to the competition?
Site Kit is one of the most popular WordPress plugins, second only to Yoast SEO,
Contact Form 7, and Elementor.
π See Also
- β¨ Related technologies
- πΌ All technologies from
Google
ποΈ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,823,966 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.


