Site Kit

Google, Mountain View, California, United States

Site Kit is Google's official WordPress plugin that connects websites to Google services and displays their data directly in the WordPress dashboard.

It provides one-click setup without editing site code, consolidated reports for the entire site and individual pages, and allows administrators to control which WordPress user roles can access dashboard data.

It integrates with Google Analytics, Search Console, AdSense, Tag Manager, PageSpeed Insights, Reader Revenue Manager, and Google Ads.

According to our data, Site Kit is the 4th most popular WordPress plugin on the web.
It has 17.5% of the WordPress plugin market share and is present on 5.8% of all websites.

It appears on 10.7% of all websites in Spain, 10.6% in Brazil, and 8.8% in India.

Statistics based on 4M+ analyzed websites. About this data

💸 Pricing

Site Kit is available for free.

Free ✔️ Open source

📊 Rankings and Market Share

🏆 Site Kit Awards

⚡ Sites Using Site Kit

We have data on 235,823 websites that use the Site Kit WordPress plugin. Here is a list of some of the top ranked ones.

The highest rated site using Site Kit is oup.com.

#WebsiteRankCountryLanguage
1 oup.com #239 United Kingdom British English
2 therapservices.net #801 United States American English
3 zebawy.com #886 Arabic
4 xxxhindi.to #900 India Hindi
5 xorgasmo.com #904 United States English
6 kir2kos.net #968 Iran Persian
7 illinois.edu #1,309 United States American English
8 ut.ac.id #1,407 Indonesia American English
9 washu.edu #1,430 United States American English
10 virtualminds.com #1,514 Germany American English
11 focusschoolsoftware.com #1,627 United States American English
12 usp.br #1,667 Brazil Brazilian Portuguese
13 forsta.com #1,953 American English
14 cnet.com #2,186 United States American English
15 deped.gov.ph #2,376 Philippines American English
16 nou.edu.ng #3,162 Nigeria American English
17 apkmirror.com #3,185 United States American English
18 anota.ai #3,246 Brazil Brazilian Portuguese
19 mongabay.com #3,626 United States American English
20 cun.edu.co #3,654 Colombia Spanish

📈 Usage Statistics

Most of the sites that use Site Kit:

Most of the sites using Site Kit are from the United States, the United Kingdom, and Spain.

  • United States 20.8%
  • United Kingdom 6.7%
  • Spain 5.5%
  • Japan 5.4%
  • France 4.6%
  • Italy 4.2%
  • Brazil 4.1%
  • India 3.6%
  • Australia 3.4%
  • Other 41.7%

Most Site Kit users speak English, Spanish, or French.

  • English 55.1%
  • Spanish 8.6%
  • French 4.8%
  • Japanese 4.6%
  • Portuguese 4.2%
  • Italian 3.4%
  • German 3%
  • Dutch 2.2%
  • Polish 1.5%
  • Other 12.6%

The Site Kit WordPress plugin is especially popular on .com and .org top-level domains.

  • .com 46.2%
  • .org 7.5%
  • .net 2.5%
  • .com.br 2.5%
  • .co.uk 2.3%
  • .it 2.3%
  • .com.au 2%
  • .nl 1.7%
  • .fr 1.7%
  • Other 31.3%

The primary market segments for websites utilizing Site Kit include business, marketing and merchandising, and blogs and wiki.

  • Business 19.1%
  • Marketing/Merchandising 10.7%
  • Blogs/Wiki 10.7%
  • Education/Reference 6.4%
  • Internet Services 4.8%
  • Travel 4.4%
  • Entertainment 4.2%
  • Online Shopping 4.1%
  • General News 4%
  • Other 31.6%

🔢 Site Kit Versions

The most popular version of Site Kit is 1.185, used by 12.7% of sites where versions were detected. In addition, 9.1% of sites use Site Kit 1.186, and 5.8% use Site Kit 1.184.

The Site Kit version distribution shows significant fragmentation, with 52.4% of sites using versions other than the top ones.

  • 1.185 12.7%
  • 1.186 9.1%
  • 1.184 5.8%
  • 1.166 4.4%
  • 1.168 3.4%
  • 1.172 3.4%
  • 1.167 3.2%
  • 1.178 3%
  • 1.170 2.6%
  • Other 52.4%

🕵️ Similar Technologies

These are some of the best Site Kit alternatives.

RankName
9
Slider Revolution
Cologne, Germany

A commercial WordPress plugin that allows users to create responsive sliders, carousels, and animated content modules without coding.

$3.75+/month
10
Rank Math
New Delhi, India

A search engine optimization plugin for WordPress that provides real-time content analysis, schema markup generation, and keyword optimization to improve search rankings.

Free$7.99+/month
15
MonsterInsights
West Palm Beach, Florida, United States

A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard.

Free$99.50+/year
24
GTM4WP
Budapest, Hungary

A WordPress plugin that simplifies integration of Google Tag Manager into sites.

FreeOpen source
72
AdRotate
Den Helder, Netherlands

A WordPress plugin for managing, scheduling, rotating, and tracking advertisements.

FreeOpen source€49.00

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Site Kit?

Site Kit is owned by Google LLC, headquartered in Mountain View, California, United States.

Is Site Kit free?

Yes, it is a free WordPress plugin.
It is also an open-source solution, and you can access its source code on GitHub.

Which country uses Site Kit the most?

The majority of Site Kit users are from the United States.

Who uses Site Kit?

According to our data, Site Kit is used on thousands of sites, including such established ones as oup.com, therapservices.net, and illinois.edu.

Is Site Kit used on government websites?

Yes, for example, it is used by deped.gov.ph. Overall, we found Site Kit on 102 government sites in the United States.

Do academic institutions use Site Kit?

Yes, quite a few! The most prominent of these are illinois.edu, ut.ac.id, and washu.edu. In total, we know of 376 academic websites in the United States that use Site Kit.

How does Site Kit compare to the competition?

Site Kit is one of the most popular WordPress plugins, second only to Yoast SEO, Contact Form 7, and Elementor.

What are the alternatives to Site Kit?

Alternatives and possible competitors to Site Kit may include Rank Math, GTM4WP, and AdRotate.

👉 See Also

🗃️ About This Data