Yoast SEO
Yoast BV, Wijchen, NetherlandsYoast SEO is a 
WordPress search engine optimization plugin that helps optimize website content, metadata, and technical SEO settings to improve visibility in search engines.
It provides real-time SEO and readability analysis, customizable meta titles and descriptions, automatic 
XML sitemap generation, canonical URL tags, structured data using Schema.org markup, social metadata for 
Open Graph and 
Twitter Cards, breadcrumb navigation, and tools for managing robots directives and redirects.
According to our data, Yoast SEO is the most popular search engine optimization tool on the web.
It has 67.8% of the SEO market share and is detected on 15.6% of all websites.
- 🏠 Website
- 🔗 Links
- 🔌 Add-Ons
Wikipedia💸 Pricing
Yoast SEO is available in both free and paid versions.
📊 Rankings and Market Share
- SEO
- Rank: 1
- Market share: 67.8%
- WordPress Plugins
- Rank: 1
- Market share: 46.2%
🏆 Yoast SEO Awards
- 🥇 Most popular in the United States in the WordPress Plugins category.
- 🥇 Most popular in the United States in the SEO category.
- 🥇 Most popular in the United Kingdom in the WordPress Plugins category.
- 🥇 Most popular in the United Kingdom in the SEO category.
- 🥇 Most popular in Germany in the WordPress Plugins category.
- 🥇 Most popular in Germany in the SEO category.
- 🥇 Most popular in France in the WordPress Plugins category.
- 🥇 Most popular in France in the SEO category.
- 🥇 Most popular in Italy in the SEO category.
- 🥇 Most popular in Italy in the WordPress Plugins category.
⚡ Sites Using Yoast SEO
We have data on 595,864 websites that use the Yoast SEO tool. Here is a list of some of the top ranked ones.
The highest rated site using Yoast SEO is 
magnite.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | magnite.com |
#297 | United States | American English |
| 2 | #472 | American English | ||
| 3 | #556 | United States | American English | |
| 4 | #810 | Brazil | Brazilian Portuguese | |
| 5 | #832 | Vietnam | Vietnamese | |
| 6 | #865 | American English | ||
| 7 | #901 | Iran | Persian | |
| 8 | #929 | Iran | Persian | |
| 9 | #933 | American English | ||
| 10 | #945 | Japan | Japanese | |
| 11 | #949 | American English | ||
| 12 | #963 | India | American English | |
| 13 | #964 | United Kingdom | British English | |
| 14 | #971 | American English | ||
| 15 | #977 | Mozambique | European Portuguese | |
| 16 | #982 | American English | ||
| 17 | #983 | American English | ||
| 18 | #1,037 | Switzerland | American English | |
| 19 | #1,064 | United States | American English | |
| 20 | #1,174 | United States | American English |
📈 Usage Statistics
Most of the sites that use Yoast SEO:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Yoast SEO are from the United States, the United Kingdom, and Germany.
- United States 21.5%
- United Kingdom 7.6%
- Germany 6%
- France 5.8%
- Italy 5.4%
- Spain 5.3%
- Netherlands 3.9%
- Australia 3.5%
- Canada 3%
- Other 38%
Most Yoast SEO users speak English, Spanish, or German.
- English 54.2%
- Spanish 6.3%
- German 6%
- French 5.8%
- Italian 4.2%
- Dutch 3.1%
- Portuguese 2.5%
- Polish 1.7%
- Russian 1.6%
- Other 14.6%
The Yoast SEO tool is especially popular on .com and .org top-level domains.
- .com 44.8%
- .org 7.4%
- .de 3.8%
- .it 2.9%
- .co.uk 2.7%
- .nl 2.5%
- .net 2.3%
- .fr 2.2%
- .com.au 2.2%
- Other 29.2%
The primary market segments for websites utilizing Yoast SEO include business, marketing and merchandising, and blogs and wiki.
- Business 20.7%
- Marketing/Merchandising 11.8%
- Blogs/Wiki 9%
- Education/Reference 5.9%
- Internet Services 4.8%
- Travel 4.6%
- Health 4.1%
- Entertainment 3.9%
- Non-Profit/Advocacy/NGO 3.5%
- Other 31.7%
🔢 Yoast SEO Versions
The most common version of Yoast SEO is 28.2, used by 78.9% of sites where versions were detected. In addition, 68.3% of sites use Yoast SEO 28.3, and 32.5% use Yoast SEO 26.4.
🧩 Yoast SEO Editions
The most common edition of Yoast SEO is Premium, used by 11.2% of sites.
- Premium 11.2%
- Unknown 88.8%
🕵️ Similar Technologies
These are some of the best Yoast SEO alternatives.
🆚 Compare Alternatives
Compare Yoast SEO to…
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💬 Frequently Asked Questions
What is the company behind Yoast SEO?
Yoast SEO is owned by Yoast BV, headquartered in Wijchen, Netherlands.
Can I use Yoast SEO for free?
Yes, there is a free version with limited functionality.
How much does Yoast SEO cost?
It costs $99 per year.
Which country uses Yoast SEO the most?
The majority of Yoast SEO users are from the United States.
Who uses Yoast SEO?
According to our data, Yoast SEO is used on thousands of sites, including such established ones as magnite.com, illuminateed.com, and
clickpetroleoegas.com.br.
Is Yoast SEO used on government websites?
Overall, we found Yoast SEO on 293 government sites in the United States.
Do academic institutions use Yoast SEO?
Yes, quite a few! The most notable of these are harvard.edu and
berkeley.edu. In total, we know of 1,138 academic websites in the United States that use Yoast SEO.
How does Yoast SEO compare to its competitors?
Yoast SEO is the most popular search engine optimization tool on the market, outranking all others.
What are the alternatives to Yoast SEO?
Alternatives and possible competitors to Yoast SEO may include 
Rank Math, 
All in One SEO, and 
SEOmatic.
👉 See Also
- ✨ Related technologies
- 💼 All technologies from Yoast BV
Sitemap🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,827,339 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.