Twitter Cards

X Corp., Bastrop, Texas, United States

Twitter Cards are a metadata format used by X, originally Twitter, that enables links in posts to display rich previews with images, videos, and interactive media to increase engagement and traffic.

They are defined via specialized meta tags embedded in web pages, support multiple card types, and enable previews such as articles with images and descriptions, app install prompts, and embedded audio or video players with playback controls.

Using Twitter Cards improves link visibility and click-through rates for content shared on X by enhancing how links appear in its feeds.

According to our data, Twitter Cards is the third most popular semantic markup technology on the web.
It has 55.3% of the semantic markup market share and is detected on 39.3% of all websites.

Statistics based on 3.5M+ analyzed websites. About this data

📊 Rankings and Market Share

🏆 Twitter Cards Awards

⚡ Sites Using Twitter Cards

We have data on 1,388,878 websites that use Twitter Cards semantic markup technology. Here is a list of some of the top ranked ones.

The highest rated site using Twitter Cards is microsoft.com.

#WebsiteRankCountryLanguage
1 microsoft.com #3 United States American English
2 linkedin.com #9 United States English
3 github.com #13 United States English
4 pinterest.com #15 English
5 bitly.com #17 American English
6 netflix.com #19 United States English
7 vimeo.com #23 United States English
8 adobe.com #28 United States English
9 yahoo.co.jp #31 Japan Japanese
10 flickr.com #32 English
11 blogger.com #33 United States English
12 fandom.com #34 English
13 naver.com #36 Korea Korean
14 soundcloud.com #40 Germany English
15 medium.com #41 English
16 twitch.tv #42 United States English
17 linktr.ee #44 Australia English
18 paypal.com #45 United States American English
19 discord.com #46 United States English
20 patreon.com #47 United States English

📈 Usage Statistics

Most of the sites that use Twitter Cards:

Most of the sites using Twitter Cards are from the United States, Germany, and the United Kingdom.

  • United States 21.8%
  • Germany 7%
  • United Kingdom 6.8%
  • Japan 5.9%
  • France 4.6%
  • Spain 3.7%
  • Italy 3.5%
  • Netherlands 3.4%
  • Australia 3.3%
  • Other 40%

Most Twitter Cards users speak English, German, or Spanish.

  • English 55.5%
  • German 6.3%
  • Spanish 5.2%
  • Japanese 4.9%
  • French 4.2%
  • Italian 2.7%
  • Dutch 2.4%
  • Portuguese 2.4%
  • Russian 1.7%
  • Other 14.7%

Twitter Cards semantic markup technology is especially popular on .com and .org top-level domains.

  • .com 46.9%
  • .org 6.3%
  • .de 4%
  • .net 2.7%
  • .co.uk 2.3%
  • .com.au 2%
  • .it 1.9%
  • .nl 1.9%
  • .fr 1.6%
  • Other 30.4%

The primary market segments for websites utilizing Twitter Cards include business, marketing and merchandising, and online shopping.

  • Business 18.5%
  • Marketing/Merchandising 10.7%
  • Online Shopping 7.6%
  • Blogs/Wiki 7.2%
  • Education/Reference 5.6%
  • Internet Services 5.3%
  • Entertainment 4.2%
  • Travel 4%
  • Health 3.4%
  • Other 33.5%

🕵️ Similar Technologies

These are some of the best Twitter Cards alternatives.

RankName
2
Open Graph
Menlo Park, California, United States

A web metadata standard that defines how webpages are described as structured objects for use in social graphs and enables their consistent representation.
4
JSON-LD
Cambridge, Massachusetts, United States

A lightweight linked data format used to embed structured data into web pages in a machine-readable form.
5
oEmbed
San Francisco, California, United States

An open format that allows websites to embed representations of external URLs such as videos, images, and posts from third-party services.
7
Microdata
Cambridge, Massachusetts, United States

An HTML specification used to embed structured metadata within web page content by annotating elements with machine-readable attributes.
9
Dublin Core
Roseville, Minnesota, United States

A metadata element set used to describe documents and other digital or physical resources in a standardized way.

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💬 Frequently Asked Questions

What is the company behind Twitter Cards?

Twitter Cards is owned by X Corp., headquartered in Bastrop, Texas, United States.

Which country uses Twitter Cards the most?

The majority of Twitter Cards users are from the United States.

Who uses Twitter Cards?

According to our data, Twitter Cards is used on millions of sites, including microsoft.com, linkedin.com, and github.com.

Is Twitter Cards used on government websites?

Overall, we found Twitter Cards on 791 government sites in the United States.

Do academic institutions use Twitter Cards?

Yes, quite a few! In total, we know of 2,490 academic websites in the United States that use Twitter Cards.

How does Twitter Cards compare to the competition?

Twitter Cards is one of the most popular semantic markup technologies, second only to ARIA and Open Graph.

What are the alternatives to Twitter Cards?

Alternatives and possible competitors to Twitter Cards may include Open Graph, JSON-LD, and oEmbed.

👉 See Also

🗃️ About This Data