Twitter Cards

X Corp., Bastrop, Texas, United States

Twitter Cards are a metadata format used by X, originally Twitter, that enables links in posts to display rich previews with images, videos, and interactive media to increase engagement and traffic.

They are defined via specialized meta tags embedded in web pages, support multiple card types, and enable previews such as articles with images and descriptions, app install prompts, and embedded audio or video players with playback controls.

Using Twitter Cards improves link visibility and click-through rates for content shared on X by enhancing how links appear in its feeds.

According to our data, Twitter Cards is the second most popular semantic markup format on the web.
It is detected on 42.2% of all websites.

It is especially popular in Australia, appearing on 53.6% of all websites in the country.

Statistics based on 3.9M+ analyzed websites. About this data

📊 Rankings and Market Share

🏆 Twitter Cards Awards

⚡ Sites Using Twitter Cards

We have data on 1,677,406 websites that use the Twitter Cards semantic markup format. Here is a list of some of the top ranked ones.

The highest rated site using Twitter Cards is microsoft.com.

#WebsiteRankCountryLanguage
1 microsoft.com #3 United States American English
2 hostinger.com #6 Lithuania American English
3 linkedin.com #9 United States English
4 cloudflare.com #10 United States English
5 cloud.microsoft #13 United States American English
6 github.com #14 United States English
7 pinterest.com #15 United States English
8 x.com #17 United States English
9 adobe.com #22 United States English
10 vimeo.com #24 United States English
11 shopify.com #29 Canada English
12 yahoo.co.jp #30 Japan Japanese
13 blogger.com #31 United States English
14 naver.com #36 Korea Korean
15 bitly.com #37 United States American English
16 godaddy.com #42 United States American English
17 paypal.com #45 United States American English
18 zoom.com #48 United States English
19 rakuten.co.jp #49 Japan Japanese
20 cdc.gov #57 United States American English

📈 Usage Statistics

Most of the sites that use Twitter Cards:

Most of the sites using Twitter Cards are from the United States, the United Kingdom, and Germany.

  • United States 22.8%
  • United Kingdom 6.8%
  • Germany 6.6%
  • Japan 6.2%
  • France 4.3%
  • Spain 3.7%
  • Italy 3.4%
  • Australia 3.2%
  • Netherlands 3.1%
  • Other 39.9%

Most Twitter Cards users speak English, German, or Japanese.

  • English 55.7%
  • German 6.4%
  • Japanese 5.2%
  • Spanish 5.1%
  • French 4.4%
  • Italian 2.6%
  • Portuguese 2.3%
  • Dutch 2.3%
  • Russian 1.7%
  • Other 14.3%

The Twitter Cards semantic markup format is especially popular on .com and .org top-level domains.

  • .com 46.5%
  • .org 6.2%
  • .de 4.1%
  • .net 2.5%
  • .co.uk 2.4%
  • .com.au 1.9%
  • .it 1.9%
  • .nl 1.8%
  • .fr 1.7%
  • Other 31%

The primary market segments for websites utilizing Twitter Cards include business, online shopping, and blogs and wiki.

  • Business 18.6%
  • Online Shopping 7.8%
  • Blogs/Wiki 6.9%
  • Education/Reference 5.6%
  • Internet Services 5.2%
  • Entertainment 4.1%
  • Health 3.5%
  • General News 3.2%
  • Non-Profit/Advocacy/NGO 2.8%
  • Other 42.3%

🕵️ Similar Technologies

These are some of the best Twitter Cards alternatives.

RankName
1
Open Graph
Menlo Park, California, United States

A web metadata standard that defines how webpages are described as structured objects for use in social graphs and enables their consistent representation.
3
JSON-LD
Cambridge, Massachusetts, United States

A lightweight linked data format used to embed structured data into web pages in a machine-readable form.
4
Microdata
Cambridge, Massachusetts, United States

An HTML specification used to embed structured metadata within web page content by annotating elements with machine-readable attributes.
6
Dublin Core
Roseville, Minnesota, United States

A metadata element set used to describe documents and other digital or physical resources in a standardized way.
11
e-GMS
London, United Kingdom

A definition of the metadata elements that should be applied to public sector information assets.

🆚 Compare Alternatives

Compare Twitter Cards to…

💬 Frequently Asked Questions

What is the company behind Twitter Cards?

Twitter Cards is owned by X Corp., headquartered in Bastrop, Texas, United States.

Which country uses Twitter Cards the most?

The majority of Twitter Cards users are from the United States.

Who uses Twitter Cards?

According to our data, Twitter Cards is used on millions of sites, including microsoft.com, hostinger.com, and linkedin.com.

Is Twitter Cards used on government websites?

Yes, for example, it is used by cdc.gov. Overall, we found Twitter Cards on 957 government sites in the United States.

Do academic institutions use Twitter Cards?

Yes, quite a few! In total, we know of 2,779 academic websites in the United States that use Twitter Cards.

How does Twitter Cards compare to the competition?

Twitter Cards is one of the most popular semantic markup formats, second only to Open Graph.

What are the alternatives to Twitter Cards?

Alternatives and possible competitors to Twitter Cards may include Open Graph, JSON-LD, and Microdata.

👉 See Also

🗃️ About This Data