🆚 Microdata vs. Twitter Cards
- 📈 Twitter Cards is three times more popular than Microdata.
- 🌎 Twitter Cards is more popular in the United States, Germany, and the United Kingdom.
- 🌍 Microdata is more popular in Russia, Belarus, and the Gambia.
Type
About
Microdata is an 
HTML specification used to embed structured metadata within web page content by annotating elements with machine-readable attributes.
It uses attributes such as itemscope, itemtype, and itemprop to define entities and their properties directly in markup, supports vocabularies such as Schema.org, and is one of the structured data formats supported by Google alongside 
JSON-LD and 
RDFa.
Twitter Cards are a metadata format used by 
X, originally Twitter, that enables links in posts to display rich previews with images, videos, and interactive media to increase engagement and traffic.
They are defined via specialized meta tags embedded in web pages, support multiple card types, and enable previews such as articles with images and descriptions, app install prompts, and embedded audio or video players with playback controls.
Headquarters
html.spec.whatwg.orgCategories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 4th most popular in Russia in the Semantic Markup category.
- ⭐ 4th most popular in Korea in the Semantic Markup category.
- ⭐ 4th most popular in Belarus in the Semantic Markup category.
- ⭐ 4th most popular in Cape Verde in the Semantic Markup category.
- ⭐ 5th most popular in Hong Kong in the Semantic Markup category.
- 🥈 Second most popular in Rwanda in the Semantic Markup category.
- 🥉 Third most popular in the United States in the Semantic Markup category.
- 🥉 Third most popular in Germany in the Semantic Markup category.
- 🥉 Third most popular in the United Kingdom in the Semantic Markup category.
- 🥉 Third most popular in Japan in the Semantic Markup category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Open Graph
oEmbed
Microformats
Dublin Core
e-GMS🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,690 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.