🆚 Microdata vs. Twitter Cards

📈 Twitter Cards is three times more popular than Microdata.
🌎 Twitter Cards is more popular in the United States, Germany, and the United Kingdom.
🌍 Microdata is more popular in Russia, Belarus, and .

Statistics based on 3.3M+ analyzed websites. About this data

Type

Semantic markup technology

About

Microdata is an HTML specification that is used to nest metadata within a document, in parallel with the existing content.

Twitter Cards are a metadata format used by X, originally Twitter, that enables links in posts to display rich previews with images, videos, and interactive media to increase engagement and traffic.

They are defined via specialized meta tags embedded in web pages, support multiple card types, and enable previews such as articles with images and descriptions, app install prompts, and embedded audio or video players with playback controls.

Headquarters

Cambridge, Massachusetts, United States

Bastrop, Texas, United States

Website

html.spec.whatwg.org

developer.x.com

Popularity

Determined by the number of sites using each technology.

Twitter Cards semantic markup technology is 2.6 times more popular than Microdata.

Total websites

Market share

Semantic Markup

Popularity by country

Determined by the number of sites detected from each country.

Twitter Cards is more popular in the United States, Germany, and the United Kingdom, while Microdata is more popular in Russia, Belarus, and .

United States

Germany

United Kingdom

Japan

France

Spain

Italy

Netherlands

Australia

India

Awards

⭐ 4th most popular in Russia in the Semantic Markup category.
⭐ 4th most popular in Korea in the Semantic Markup category.
⭐ 4th most popular in Belarus in the Semantic Markup category.
⭐ 4th most popular in Cape Verde in the Semantic Markup category.
⭐ 5th most popular in China in the Semantic Markup category.

🥈 Second most popular in Rwanda in the Semantic Markup category.
🥉 Third most popular in the United States in the Semantic Markup category.
🥉 Third most popular in Germany in the Semantic Markup category.
🥉 Third most popular in the United Kingdom in the Semantic Markup category.
🥉 Third most popular in Japan in the Semantic Markup category.

Popularity by domain category

Determined by the number of sites in each category.

Twitter Cards is more popular among sites focused on business, online shopping, and blogs and wiki, while Microdata is more commonly used on marketing and merchandising, and recreation and hobbies sites.

Business

Online Shopping

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Sports

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#17

#23

Name

Rank

#13

#15