🆚 Open Graph vs. Twitter Cards

Type

Semantic markup technology
Semantic markup technology

About

The Open Graph protocol is a web metadata standard that defines how webpages are described as structured objects for use in social graphs and enables their consistent representation.

It specifies a set of HTML meta properties that start with "og:" (such as og:title, og:type, og:image, and og:description) to add semantic meaning to a page's content and control how that content should be represented.

Read more…

Twitter Cards are a metadata format used by X, originally Twitter, that enables links in posts to display rich previews with images, videos, and interactive media to increase engagement and traffic.

They are defined via specialized meta tags embedded in web pages, support multiple card types, and enable previews such as articles with images and descriptions, app install prompts, and embedded audio or video players with playback controls.

Read more…

Headquarters

Menlo Park, California, United States
Bastrop, Texas, United States

Website

Categories

Semantic Markup › Rank #2
Semantic Markup › Rank #3
Standards › Rank #3

Popularity

Determined by the number of sites using each technology.

Open Graph semantic markup technology is 1.3 times more popular than Twitter Cards.
Total websites

Market share

Semantic Markup

Popularity by country

Determined by the number of sites detected from each country.

Open Graph is more popular in the United States, Germany, and the United Kingdom, while Twitter Cards is more popular in Rwanda and Northern Mariana Islands.
United States
Germany
United Kingdom
Japan
France
Spain
Netherlands
Italy
Australia
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

Open Graph is more popular among sites focused on business, online shopping, and blogs and wiki, while Twitter Cards is more commonly used on travel and sports sites.
Business
Online Shopping
Blogs/Wiki
Education/Reference
Internet Services
Entertainment
Health
General News
Non-Profit/Advocacy/NGO
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
View more ➝

See also

🗃️ About This Data