🆚 oEmbed vs. Open Graph

Type

Standard
Semantic markup format

About

oEmbed is an open format that allows websites to embed representations of external URLs such as videos, images, and posts from third-party services.

It defines a simple API that returns structured metadata in JSON or XML for generating content previews, and supports multiple content types including video, photo, link, and rich embeds.

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The Open Graph protocol is a web metadata standard that defines how webpages are described as structured objects for use in social graphs and enables their consistent representation.

It specifies a set of HTML meta properties that start with "og:" (such as og:title, og:type, og:image, and og:description) to add semantic meaning to a page's content and control how that content should be represented.

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Headquarters

San Francisco, California, United States
Menlo Park, California, United States

Website

Categories

Standards › Rank #9
Standards › Rank #4
Semantic Markup › Rank #1

Popularity

Determined by the number of sites using each technology.

The Open Graph semantic markup format is 2 times more popular than oEmbed.
Total websites

Market share

Standards

Popularity by country

Determined by the number of sites detected from each country.

Open Graph is more popular in the United States, the United Kingdom, and Germany, while oEmbed is more popular in Ethiopia, Zambia, and Libya.
United States
United Kingdom
Germany
Japan
France
Spain
Italy
Netherlands
Australia
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

Open Graph is more popular among sites focused on business, online shopping, and blogs and wiki, while oEmbed is more commonly used on marketing and merchandising, recreation and hobbies, and art, culture and heritage sites.
Business
Online Shopping
Blogs/Wiki
Education/Reference
Internet Services
Travel
Entertainment
Marketing/Merchandising
Health
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#239
#463
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Name
Rank
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See also

🗃️ About This Data