oEmbed
oEmbed is an open format that allows websites to embed representations of external URLs such as videos, images, and posts from third-party services.
It defines a simple API that returns structured metadata in 
JSON or 
XML for generating content previews, and supports multiple content types including video, photo, link, and rich embeds.
oEmbed is widely supported by online services such as 
YouTube, 
Vimeo, 
Flickr, 
SoundCloud, 
Spotify, X, 
Reddit, 
Instagram, and 
TikTok.
According to our data, oEmbed is the 9th most popular standard on the web.
It is detected on 27.2% of all websites.
It is especially popular in Spain, appearing on 43.7% of all websites in the country.
- 🏠 Website
- 🔗 Links
- </> Source code
- 👨👩👦👦 Community
Wikipedia
Oembed📊 Rankings and Market Share
- Standards
- Rank: 9
- Market share: 30.1%
🏆 oEmbed Awards
- ⭐ 4th most popular in Libya in the Standards category.
- ⭐ 5th most popular in Guinea in the Standards category.
- ⭐ 6th most popular in Switzerland in the Standards category.
- ⭐ 6th most popular in South Africa in the Standards category.
- ⭐ 6th most popular in Finland in the Standards category.
- ⭐ 6th most popular in Estonia in the Standards category.
- ⭐ 6th most popular in Montenegro in the Standards category.
- ⭐ 6th most popular in Namibia in the Standards category.
- ⭐ 6th most popular in Jamaica in the Standards category.
- ⭐ 6th most popular in Cote D'Ivoire in the Standards category.
⚡ Sites Using oEmbed
We have data on 1,064,566 websites that use oEmbed. Here is a list of some of the top ranked ones.
The highest rated site using oEmbed is 
bitly.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | bitly.com |
#37 | United States | American English |
| 2 | #239 | United Kingdom | British English | |
| 3 |  usercentrics.com |
#249 | Germany | English |
| 4 |  clever.com |
#354 | United States | American English |
| 5 | #463 | India | American English | |
| 6 |  code.jquery.com |
United States | American English | |
| 7 | #514 | United States | American English | |
| 8 | #535 | United States | American English | |
| 9 | #776 | Brazil | Brazilian Portuguese | |
| 10 | #822 | India | American English | |
| 11 | #968 | Iran | Persian | |
| 12 | #1,000 | India | American English | |
| 13 | #1,024 | Indonesia | American English | |
| 14 |  powerschool.com |
#1,032 | United States | American English |
| 15 | #1,039 | United States | English | |
| 16 | #1,115 | Brazil | Brazilian Portuguese | |
| 17 | #1,122 | Belgium | Dutch | |
| 18 | #1,124 | American English | ||
| 19 | #1,142 | English | ||
| 20 | #1,146 | India | American English |
📈 Usage Statistics
Most of the sites that use oEmbed:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using oEmbed are from the United States, the United Kingdom, and Germany.
- United States 21.3%
- United Kingdom 6.8%
- Germany 6.3%
- Spain 4.8%
- France 4.5%
- Italy 4.4%
- Japan 3.8%
- Australia 3.5%
- Netherlands 3.3%
- Other 41.3%
Most oEmbed users speak English, Spanish, or German.
- English 53.4%
- Spanish 6.8%
- German 6.5%
- French 4.8%
- Italian 3.6%
- Japanese 3.3%
- Portuguese 2.8%
- Dutch 2.7%
- Polish 1.7%
- Other 14.4%
OEmbed is especially popular on .com and .org top-level domains.
- .com 43%
- .org 7.8%
- .de 4.2%
- .it 2.5%
- .co.uk 2.5%
- .net 2.3%
- .com.au 2.2%
- .nl 2%
- .fr 1.8%
- Other 31.7%
The primary market segments for websites utilizing oEmbed include business, marketing and merchandising, and blogs and wiki.
- Business 21%
- Marketing/Merchandising 12.4%
- Blogs/Wiki 7%
- Education/Reference 6.7%
- Internet Services 5.2%
- Travel 4.6%
- Online Shopping 4.6%
- Health 4.2%
- Entertainment 4%
- Other 30.3%
🕵️ Similar Technologies
These are some of the best oEmbed alternatives.
🆚 Compare Alternatives
Compare oEmbed to…
- 🕵️ Similar standards
- ⭐ Market leaders
- 💡 More alternatives
- 🔎 All options
💬 Frequently Asked Questions
Where is oEmbed from?
oEmbed is from San Francisco, California, United States.
Which country uses oEmbed the most?
The majority of oEmbed users are from the United States.
Who uses oEmbed?
According to our data, oEmbed is used on millions of sites, including such established ones as bitly.com, oup.com, and
usercentrics.com.
Is oEmbed used on government websites?
Yes, for example, it is used by telangana.gov.in. In total, we found oEmbed on 556 government sites in the United States.
Do academic institutions use oEmbed?
Yes, quite a few! Overall, we know of 1,715 academic websites in the United States that use oEmbed.
How does oEmbed compare to its competitors?
oEmbed is a fairly popular standard, ranking ahead of 47 other standards we track.
What are the alternatives to oEmbed?
Alternatives and possible competitors to oEmbed may include 
Open Graph, ARIA, and 
RSD.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,906,822 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.