Open Graph
Meta, Menlo Park, California, United StatesThe Open Graph protocol is a web metadata standard that defines how webpages are described as structured objects for use in social graphs and enables their consistent representation.
It specifies a set of 
HTML meta properties that start with "og:" (such as og:title, og:type, og:image, and og:description) to add semantic meaning to a page's content and control how that content should be represented.
These tags are commonly used by social media platforms including 
Facebook, 
LinkedIn, and 
X, as well as by messaging applications such as 
WhatsApp, 
Messenger, 
Slack, and 
Telegram, to generate rich link previews, support embedded content, and improve content understanding.
According to our data, Open Graph is the most popular semantic markup format on the web.
It is detected on 54.6% of all websites.
ogp.me📊 Rankings and Market Share
- Semantic Markup
- Rank: 1
- Market share: 89.6%
- Standards
- Rank: 4
- Market share: 60.4%
🏆 Open Graph Awards
- 🥇 Most popular in the United States in the Semantic Markup category.
- 🥇 Most popular in Japan in the Semantic Markup category.
- 🥇 Most popular in Germany in the Semantic Markup category.
- 🥇 Most popular in the United Kingdom in the Semantic Markup category.
- 🥇 Most popular in France in the Semantic Markup category.
- 🥇 Most popular in Spain in the Semantic Markup category.
- 🥇 Most popular in Italy in the Semantic Markup category.
- 🥇 Most popular in the Netherlands in the Semantic Markup category.
- 🥇 Most popular in Australia in the Semantic Markup category.
- 🥇 Most popular in Russia in the Semantic Markup category.
⚡ Sites Using Open Graph
We have data on 2,172,846 websites that use the Open Graph semantic markup format. Here is a list of some of the top ranked ones.
The highest rated site using Open Graph is 
microsoft.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | microsoft.com |
#3 | United States | American English |
| 2 |  youtube.com |
#4 | United States | English |
| 3 |  instagram.com |
#5 | United States | English |
| 4 |  hostinger.com |
#6 | Lithuania | American English |
| 5 |  apple.com |
#8 | United States | American English |
| 6 | linkedin.com |
#9 | United States | English |
| 7 |  cloudflare.com |
#10 | United States | English |
| 8 |  wikipedia.org |
#12 | United States | English |
| 9 | #13 | United States | American English | |
| 10 |  github.com |
#14 | United States | English |
| 11 |  pinterest.com |
#15 | United States | English |
| 12 |  bing.com |
#16 | United States | English |
| 13 | x.com |
#17 | United States | English |
| 14 | #19 | United States | American English | |
| 15 | whatsapp.com |
#20 | United States | English |
| 16 |  adobe.com |
#22 | United States | English |
| 17 |  vimeo.com |
#24 | United States | English |
| 18 |  shopify.com |
#29 | Canada | English |
| 19 |  yahoo.co.jp |
#30 | Japan | Japanese |
| 20 |  blogger.com |
#31 | United States | English |
📈 Usage Statistics
Most of the sites that use Open Graph:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Open Graph are from the United States, Japan, and Germany.
- United States 21.1%
- Japan 6.4%
- Germany 6.3%
- United Kingdom 6.1%
- France 4.1%
- Spain 3.5%
- Italy 3.3%
- Netherlands 3.1%
- Australia 2.8%
- Other 43.3%
Most Open Graph users speak English, German, or Japanese.
- English 52.3%
- German 6.1%
- Japanese 5.5%
- Spanish 4.9%
- French 4.2%
- Russian 3%
- Italian 2.6%
- Portuguese 2.5%
- Dutch 2.3%
- Other 16.6%
The Open Graph semantic markup format is especially popular on .com and .org top-level domains.
- .com 44.5%
- .org 6%
- .de 3.9%
- .net 2.6%
- .co.uk 2.2%
- .ru 1.9%
- .it 1.8%
- .nl 1.8%
- .com.au 1.7%
- Other 33.6%
The primary market segments for websites utilizing Open Graph include business, online shopping, and blogs and wiki.
- Business 17.7%
- Online Shopping 8.8%
- Blogs/Wiki 6.5%
- Education/Reference 5.8%
- Internet Services 5.1%
- Entertainment 4.1%
- Health 3.4%
- General News 3%
- Non-Profit/Advocacy/NGO 2.5%
- Other 43.1%
🕵️ Similar Technologies
These are some of the best Open Graph alternatives.
🆚 Compare Alternatives
Compare Open Graph to…
- 🕵️ Similar formats
- ⭐ Market leaders
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- 🔎 All options
💬 Frequently Asked Questions
What is the company behind Open Graph?
Open Graph is owned by Meta Platforms, Inc., headquartered in Menlo Park, California, United States.
Which country uses Open Graph the most?
The majority of Open Graph users are from the United States.
Who uses Open Graph?
According to our data, Open Graph is used on millions of sites, including microsoft.com, youtube.com, and instagram.com.
Is Open Graph used on government websites?
Overall, we found Open Graph on 1,613 government sites in the United States.
Do academic institutions use Open Graph?
Yes, quite a few! In total, we know of 3,467 academic websites in the United States that use Open Graph.
How does Open Graph compare to the competition?
Open Graph is the most popular semantic markup format on the market, outranking all others.
What are the alternatives to Open Graph?
Alternatives and possible competitors to Open Graph may include Twitter Cards, 
oEmbed, and 
JSON-LD.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,976,354 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.