🆚 Open Graph vs. SearchAction

Type

Semantic markup technology
Semantic markup technology

About

The Open Graph protocol is a web metadata standard that defines how webpages are described as structured objects for use in social graphs and enables their consistent representation.

It specifies a set of HTML meta properties that start with "og:" (such as og:title, og:type, og:image, and og:description) to add semantic meaning to a page's content and control how that content should be represented.

Read more…

SearchAction is a structured data type from Schema.org that describes a website's search capability.

Before November 2024, it was used by Google to enable the "Sitelinks Search Box" feature, which displayed a search bar for a website directly within the search results snippet. However, since Google deprecated this feature, there is no evidence that other search engines or apps currently support it.

Headquarters

Menlo Park, California, United States
Cambridge, Massachusetts, United States

Website

Categories

Semantic Markup › Rank #2
Semantic Markup › Rank #6
Standards › Rank #3
Standards › Rank #7

Popularity

Determined by the number of sites using each technology.

Open Graph semantic markup technology is 1.9 times more popular than SearchAction.
Total websites

Market share

Semantic Markup
Standards

Popularity by country

Determined by the number of sites detected from each country.

Open Graph is more popular than SearchAction in all countries.
United States
Germany
United Kingdom
Japan
France
Spain
Italy
Netherlands
Australia
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

Open Graph is more popular among sites focused on business, online shopping, and blogs and wiki, while SearchAction is more commonly used on marketing and merchandising, travel, and fashion and beauty sites.
Business
Online Shopping
Blogs/Wiki
Education/Reference
Internet Services
Entertainment
Marketing/Merchandising
Health
General News
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
p**nhub.com
#26
View more ➝

See also

🗃️ About This Data