🆚 JSON vs. SearchAction

📈 JSON is slightly more popular than SearchAction.
🌎 JSON is more popular in the United States, the United Kingdom, and Germany.
🌍 SearchAction is more popular in Vietnam, Indonesia, and Iran.

Statistics based on 3.5M+ analyzed websites. About this data

JSON

SearchAction

Type

Standard

Semantic markup technology

About

JSON (JavaScript Object Notation) is a lightweight, language-independent data exchange format derived from JavaScript and used to structure and transmit data between systems.

It represents data as key-value pairs and ordered arrays, supports various data types, and is widely used in web APIs, configuration files, and data storage.

SearchAction is a structured data type from Schema.org that describes a website's search capability.

Before November 2024, it was used by Google to enable the "Sitelinks Search Box" feature, which displayed a search bar for a website directly within the search results snippet. However, since Google deprecated this feature, there is no evidence that other search engines or apps currently support it.

Headquarters

Cambridge, Massachusetts, United States

Website

json.org #518,939

schema.org/SearchAction #99,288

Popularity

Determined by the number of sites using each technology.

JSON is 1.2 times more popular than SearchAction.

Total websites

Market share

Standards

Popularity by country

Determined by the number of sites detected from each country.

JSON is more popular in the United States, the United Kingdom, and Germany, while SearchAction is more popular in Vietnam, Indonesia, and Iran.

United States

United Kingdom

Germany

France

Spain

Italy

Australia

Netherlands

Japan

Canada

Awards

🥉 Third most popular in Kenya in the Standards category.
🥉 Third most popular in Uganda in the Standards category.
🥉 Third most popular in Ghana in the Standards category.
🥉 Third most popular in Zimbabwe in the Standards category.
🥉 Third most popular in Senegal in the Standards category.

⭐ 4th most popular in Vietnam in the Standards category.
⭐ 4th most popular in Ukraine in the Standards category.
⭐ 5th most popular in France in the Semantic Markup category.
⭐ 5th most popular in France in the Standards category.
⭐ 5th most popular in India in the Semantic Markup category.

Popularity by domain category

Determined by the number of sites in each category.

JSON is more popular among sites focused on business, marketing and merchandising, and education and reference, while SearchAction is more commonly used on online shopping, blogs and wiki, and general news sites.

Business

Marketing/Merchandising

Online Shopping

Blogs/Wiki

Education/Reference

Internet Services

Travel

Entertainment

Health

Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#13

Name

Rank

#15

#17

p**nhub.com

#26