🆚 Microdata vs. Open Graph

📈 Open Graph is three times more popular than Microdata.
🌎 Open Graph is more popular in the United States, Germany, and the United Kingdom.
🌍 Microdata is more popular in Kiribati.

Statistics based on 3.3M+ analyzed websites. About this data

Type

Semantic markup technology

About

Microdata is an HTML specification that is used to nest metadata within a document, in parallel with the existing content.

The Open Graph protocol is a web metadata standard that defines how webpages are described as structured objects for use in social graphs and enables their consistent representation.

It specifies a set of HTML meta properties that start with "og:" (such as og:title, og:type, og:image, and og:description) to add semantic meaning to a page's content and control how that content should be represented.

Headquarters

Cambridge, Massachusetts, United States

Menlo Park, California, United States

Website

html.spec.whatwg.org

ogp.me #616,673

Popularity

Determined by the number of sites using each technology.

Open Graph semantic markup technology is 3 times more popular than Microdata.

Total websites

Market share

Semantic Markup

Popularity by country

Determined by the number of sites detected from each country.

Open Graph is more popular in the United States, Germany, and the United Kingdom, while Microdata is more popular in Kiribati.

United States

Germany

United Kingdom

Japan

France

Spain

Netherlands

Italy

Australia

Russia

Awards

⭐ 4th most popular in Russia in the Semantic Markup category.
⭐ 4th most popular in Korea in the Semantic Markup category.
⭐ 4th most popular in Belarus in the Semantic Markup category.
⭐ 4th most popular in Cape Verde in the Semantic Markup category.
⭐ 5th most popular in China in the Semantic Markup category.

🥇 Most popular in Japan in the Semantic Markup category.
🥇 Most popular in Korea in the Semantic Markup category.
🥇 Most popular in Taiwan in the Semantic Markup category.
🥇 Most popular in Georgia in the Semantic Markup category.
🥇 Most popular in the U.S. Virgin Islands in the Semantic Markup category.

Popularity by domain category

Determined by the number of sites in each category.

Open Graph is more popular among sites focused on business, online shopping, and blogs and wiki, while Microdata is more commonly used on marketing and merchandising, travel, and sports sites.

Business

Online Shopping

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Health

General News

Non-Profit/Advocacy/NGO

Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#17

#23

Name

Rank