🆚 Microdata vs. oEmbed
- 📈 oEmbed is noticeably more popular than Microdata.
- 🌎 oEmbed is more popular in the United States, Germany, and the United Kingdom.
- 🌍 Microdata is more popular in Russia, Korea, and China.
Statistics based on 3.3M+ analyzed websites. About this data
oEmbedType
Semantic markup technology
Semantic markup technology
About
Microdata is an 
HTML specification that is used to nest metadata within a document, in parallel with the existing content.
oEmbed is an open format that allows websites to embed representations of external URLs such as videos, images, and posts from third-party services.
It defines a simple API that returns structured metadata in 
JSON or 
XML for generating content previews, and supports multiple content types including video, photo, link, and rich embeds.
Headquarters
Cambridge, Massachusetts, United States
San Francisco, California, United States
Categories
Semantic Markup › Rank #7
Semantic Markup › Rank #5
Popularity
Determined by the number of sites using each technology.
OEmbed semantic markup technology is 1.8 times more popular than Microdata.
Total websites
Market share
Semantic Markup
Popularity by country
Determined by the number of sites detected from each country.
oEmbed is more popular in the United States, Germany, and the United Kingdom, while Microdata is more popular in Russia, Korea, and China.
United States
Germany
United Kingdom
Spain
France
Italy
Japan
Netherlands
Australia
Canada
Awards
- ⭐ 4th most popular in Russia in the Semantic Markup category.
- ⭐ 4th most popular in Korea in the Semantic Markup category.
- ⭐ 4th most popular in Belarus in the Semantic Markup category.
- ⭐ 4th most popular in Cape Verde in the Semantic Markup category.
- ⭐ 5th most popular in China in the Semantic Markup category.
- 🥈 Second most popular in Uganda in the Semantic Markup category.
- 🥈 Second most popular in El Salvador in the Semantic Markup category.
- 🥈 Second most popular in Zimbabwe in the Semantic Markup category.
- 🥈 Second most popular in Jamaica in the Semantic Markup category.
- 🥈 Second most popular in Zambia in the Semantic Markup category.
Popularity by domain category
Determined by the number of sites in each category.
oEmbed is more popular among sites focused on business, marketing and merchandising, and blogs and wiki, while Microdata is more commonly used on online shopping and travel sites.
Business
Marketing/Merchandising
Blogs/Wiki
Online Shopping
Education/Reference
Internet Services
Entertainment
Health
Non-Profit/Advocacy/NGO
Sports
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Open Graph
Twitter Cards
SearchAction🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.