🆚 Microdata vs. oEmbed
- 📈 oEmbed is noticeably more popular than Microdata.
- 🌎 oEmbed is more popular in the United States, Germany, and the United Kingdom.
- 🌍 Microdata is more popular in Russia, Korea, and China.
oEmbedType
About
Microdata is an 
HTML specification used to embed structured metadata within web page content by annotating elements with machine-readable attributes.
It uses attributes such as itemscope, itemtype, and itemprop to define entities and their properties directly in markup, supports vocabularies such as Schema.org, and is one of the structured data formats supported by Google alongside 
JSON-LD and 
RDFa.
oEmbed is an open format that allows websites to embed representations of external URLs such as videos, images, and posts from third-party services.
It defines a simple API that returns structured metadata in 
JSON or 
XML for generating content previews, and supports multiple content types including video, photo, link, and rich embeds.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 4th most popular in Russia in the Semantic Markup category.
- ⭐ 4th most popular in Korea in the Semantic Markup category.
- ⭐ 4th most popular in Belarus in the Semantic Markup category.
- ⭐ 4th most popular in Cape Verde in the Semantic Markup category.
- ⭐ 5th most popular in Hong Kong in the Semantic Markup category.
- 🥈 Second most popular in El Salvador in the Semantic Markup category.
- 🥈 Second most popular in Zimbabwe in the Semantic Markup category.
- 🥈 Second most popular in Jamaica in the Semantic Markup category.
- 🥈 Second most popular in Zambia in the Semantic Markup category.
- 🥈 Second most popular in Ethiopia in the Semantic Markup category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Open Graph
Twitter Cards
Microformats
SearchAction🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,690 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.