🆚 JSON-LD vs. oEmbed
- 📈 JSON-LD is noticeably more popular than oEmbed.
- 🌎 JSON-LD is more popular in the United States, the United Kingdom, and Germany.
- 🌍 oEmbed is more popular in South Africa, Argentina, and Chile.
JSON-LD
oEmbedType
About
JavaScript Object Notation for Linked Data (JSON-LD) is a lightweight linked data format used to embed structured data into web pages in a machine-readable form.
It is based on 
JSON and standardized by the 
W3C, uses context mapping to link data to the Schema.org vocabulary, allows embedding via script tags without affecting page markup, and supports graph-based structures for representing entities and their relationships.
oEmbed is an open format that allows websites to embed representations of external URLs such as videos, images, and posts from third-party services.
It defines a simple API that returns structured metadata in JSON or XML for generating content previews, and supports multiple content types including video, photo, link, and rich embeds.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥈 Second most popular in the U.S. Virgin Islands in the Semantic Markup category.
- 🥉 Third most popular in France in the Semantic Markup category.
- 🥉 Third most popular in Spain in the Semantic Markup category.
- 🥉 Third most popular in Italy in the Semantic Markup category.
- 🥉 Third most popular in the Netherlands in the Semantic Markup category.
- 🥈 Second most popular in El Salvador in the Semantic Markup category.
- 🥈 Second most popular in Zimbabwe in the Semantic Markup category.
- 🥈 Second most popular in Jamaica in the Semantic Markup category.
- 🥈 Second most popular in Zambia in the Semantic Markup category.
- 🥈 Second most popular in Ethiopia in the Semantic Markup category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Open Graph
Twitter Cards
SearchAction
RDFa
Microformats🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,690 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.