🆚 JSON-LD vs. oEmbed
- 📈 JSON-LD is noticeably more popular than oEmbed.
- 🌎 JSON-LD is more popular in the United States, the United Kingdom, and Germany.
- 🌍 oEmbed is more popular in South Africa, Argentina, and Malaysia.
Statistics based on 3.3M+ analyzed websites. About this data
oEmbedType
Semantic markup technology
Semantic markup technology
About
JavaScript Object Notation for Linked Data (JSON-LD) is a lightweight linked data format used to embed structured data into web pages.
oEmbed is an open format that allows websites to embed representations of external URLs such as videos, images, and posts from third-party services.
It defines a simple API that returns structured metadata in 
JSON or 
XML for generating content previews, and supports multiple content types including video, photo, link, and rich embeds.
Headquarters
Cambridge, Massachusetts, United States
San Francisco, California, United States
Categories
Semantic Markup › Rank #4
Semantic Markup › Rank #5
Popularity
Determined by the number of sites using each technology.
JSON-LD semantic markup technology is 1.4 times more popular than oEmbed.
Total websites
Market share
Semantic Markup
Popularity by country
Determined by the number of sites detected from each country.
JSON-LD is more popular in the United States, the United Kingdom, and Germany, while oEmbed is more popular in South Africa, Argentina, and Malaysia.
United States
United Kingdom
Germany
France
Spain
Italy
Japan
Netherlands
Australia
Canada
Awards
- 🥈 Second most popular in the U.S. Virgin Islands in the Semantic Markup category.
- 🥉 Third most popular in France in the Semantic Markup category.
- 🥉 Third most popular in Spain in the Semantic Markup category.
- 🥉 Third most popular in the Netherlands in the Semantic Markup category.
- 🥉 Third most popular in Italy in the Semantic Markup category.
- 🥈 Second most popular in Uganda in the Semantic Markup category.
- 🥈 Second most popular in El Salvador in the Semantic Markup category.
- 🥈 Second most popular in Zimbabwe in the Semantic Markup category.
- 🥈 Second most popular in Jamaica in the Semantic Markup category.
- 🥈 Second most popular in Zambia in the Semantic Markup category.
Popularity by domain category
Determined by the number of sites in each category.
JSON-LD is more popular among sites focused on business, marketing and merchandising, and online shopping, while oEmbed is more commonly used on sports, recreation and hobbies, and restaurants sites.
Business
Marketing/Merchandising
Online Shopping
Blogs/Wiki
Education/Reference
Internet Services
Entertainment
Health
General News
Non-Profit/Advocacy/NGO
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Open Graph
Twitter Cards
SearchAction🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.