🆚 JSON-LD vs. Twitter Cards

📈 Twitter Cards is slightly more popular than JSON-LD.
🌎 Twitter Cards is more popular in the United States, the United Kingdom, and Germany.
🌍 JSON-LD is more popular in France, Spain, and Italy.

Statistics based on 3.3M+ analyzed websites. About this data

Type

Semantic markup technology

About

JavaScript Object Notation for Linked Data (JSON-LD) is a lightweight linked data format used to embed structured data into web pages.

Twitter Cards are a metadata format used by X, originally Twitter, that enables links in posts to display rich previews with images, videos, and interactive media to increase engagement and traffic.

They are defined via specialized meta tags embedded in web pages, support multiple card types, and enable previews such as articles with images and descriptions, app install prompts, and embedded audio or video players with playback controls.

Headquarters

Cambridge, Massachusetts, United States

Bastrop, Texas, United States

Website

json-ld.org #2,490,232

developer.x.com

Popularity

Determined by the number of sites using each technology.

Twitter Cards semantic markup technology is 1.1 times more popular than JSON-LD.

Total websites

Market share

Semantic Markup

Popularity by country

Determined by the number of sites detected from each country.

Twitter Cards is more popular in the United States, the United Kingdom, and Germany, while JSON-LD is more popular in France, Spain, and Italy.

United States

United Kingdom

Germany

Japan

France

Spain

Italy

Netherlands

Australia

India

Awards

🥈 Second most popular in the U.S. Virgin Islands in the Semantic Markup category.
🥉 Third most popular in France in the Semantic Markup category.
🥉 Third most popular in Spain in the Semantic Markup category.
🥉 Third most popular in the Netherlands in the Semantic Markup category.
🥉 Third most popular in Italy in the Semantic Markup category.

🥈 Second most popular in Rwanda in the Semantic Markup category.
🥉 Third most popular in the United States in the Semantic Markup category.
🥉 Third most popular in Germany in the Semantic Markup category.
🥉 Third most popular in the United Kingdom in the Semantic Markup category.
🥉 Third most popular in Japan in the Semantic Markup category.

Popularity by domain category

Determined by the number of sites in each category.

Twitter Cards is more popular among sites focused on business, blogs and wiki, and education and reference, while JSON-LD is more commonly used on online shopping, marketing and merchandising, and travel sites.

Business

Online Shopping

Blogs/Wiki

Marketing/Merchandising

Education/Reference

Internet Services

Travel

Entertainment

Health

General News

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#15

#16

#17