🆚 JSON-LD vs. Microformats
- 📈 JSON-LD is much more popular than Microformats.
- 🌍 JSON-LD is more popular in all countries.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Semantic markup technology
Semantic markup technology
About
JavaScript Object Notation for Linked Data (JSON-LD) is a lightweight linked data format used to embed structured data into web pages.
Microformats are a set of defined 
HTML classes and attributes created to serve as descriptive metadata about an element, representing commonly published things like people, events, blog posts, reviews, and so on.
Headquarters
Cambridge, Massachusetts, United States
Categories
Semantic Markup › Rank #4
Semantic Markup › Rank #8
Popularity
Determined by the number of sites using each technology.
JSON-LD semantic markup technology is 10 times more popular than Microformats.
Total websites
Market share
Semantic Markup
Popularity by country
Determined by the number of sites detected from each country.
JSON-LD is more popular than Microformats in all countries.
United States
United Kingdom
Germany
France
Japan
Spain
Italy
Netherlands
Australia
India
Awards
- 🥈 Second most popular in the U.S. Virgin Islands in the Semantic Markup category.
- 🥉 Third most popular in France in the Semantic Markup category.
- 🥉 Third most popular in Spain in the Semantic Markup category.
- 🥉 Third most popular in the Netherlands in the Semantic Markup category.
- 🥉 Third most popular in Italy in the Semantic Markup category.
- ⭐ 8th most popular in the United States in the Semantic Markup category.
- ⭐ 8th most popular in Germany in the Semantic Markup category.
- ⭐ 8th most popular in Japan in the Semantic Markup category.
- ⭐ 8th most popular in the United Kingdom in the Semantic Markup category.
- ⭐ 8th most popular in Spain in the Semantic Markup category.
Popularity by domain category
Determined by the number of sites in each category.
JSON-LD is more popular than Microformats in all market segments.
Business
Marketing/Merchandising
Online Shopping
Blogs/Wiki
Internet Services
Education/Reference
Travel
Entertainment
Health
General News
Top sites
Top-ranked sites that use these technologies.
Name
Rank
#557
#865
#959
#971
#972
Compare alternatives
Technologies with similar characteristics.
ARIA
Open Graph
Twitter Cards
oEmbed
SearchAction🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.