🆚 JSON-LD vs. Microdata
- 📈 JSON-LD is twice as popular as Microdata.
- 🌎 JSON-LD is more popular in the United States, Germany, and the United Kingdom.
- 🌍 Microdata is more popular in Korea, Cape Verde, and Turkmenistan.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Semantic markup technology
Semantic markup technology
About
JavaScript Object Notation for Linked Data (JSON-LD) is a lightweight linked data format used to embed structured data into web pages.
Microdata is an 
HTML specification that is used to nest metadata within a document, in parallel with the existing content.
Headquarters
Cambridge, Massachusetts, United States
Cambridge, Massachusetts, United States
html.spec.whatwg.orgCategories
Semantic Markup › Rank #4
Semantic Markup › Rank #7
Popularity
Determined by the number of sites using each technology.
JSON-LD semantic markup technology is 2.5 times more popular than Microdata.
Total websites
Market share
Semantic Markup
Popularity by country
Determined by the number of sites detected from each country.
JSON-LD is more popular in the United States, Germany, and the United Kingdom, while Microdata is more popular in Korea, Cape Verde, and Turkmenistan.
United States
Germany
United Kingdom
France
Japan
Spain
Netherlands
Italy
Australia
India
Awards
- 🥈 Second most popular in the U.S. Virgin Islands in the Semantic Markup category.
- 🥉 Third most popular in France in the Semantic Markup category.
- 🥉 Third most popular in Spain in the Semantic Markup category.
- 🥉 Third most popular in the Netherlands in the Semantic Markup category.
- 🥉 Third most popular in Italy in the Semantic Markup category.
- ⭐ 4th most popular in Russia in the Semantic Markup category.
- ⭐ 4th most popular in Korea in the Semantic Markup category.
- ⭐ 4th most popular in Belarus in the Semantic Markup category.
- ⭐ 4th most popular in Cape Verde in the Semantic Markup category.
- ⭐ 5th most popular in China in the Semantic Markup category.
Popularity by domain category
Determined by the number of sites in each category.
JSON-LD is more popular among sites focused on business, marketing and merchandising, and online shopping, while Microdata is more commonly used on sports, recreation and hobbies, and games sites.
Business
Marketing/Merchandising
Online Shopping
Blogs/Wiki
Education/Reference
Internet Services
Travel
Entertainment
Health
General News
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Open Graph
Twitter Cards
oEmbed
SearchAction🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.