🆚 JSON-LD vs. Microdata
- 📈 JSON-LD is twice as popular as Microdata.
- 🌎 JSON-LD is more popular in the United States, Germany, and the United Kingdom.
- 🌍 Microdata is more popular in Korea, Cape Verde, and Turkmenistan.
Type
About
JavaScript Object Notation for Linked Data (JSON-LD) is a lightweight linked data format used to embed structured data into web pages in a machine-readable form.
It is based on 
JSON and standardized by the 
W3C, uses context mapping to link data to the Schema.org vocabulary, allows embedding via script tags without affecting page markup, and supports graph-based structures for representing entities and their relationships.
Microdata is an 
HTML specification used to embed structured metadata within web page content by annotating elements with machine-readable attributes.
It uses attributes such as itemscope, itemtype, and itemprop to define entities and their properties directly in markup, supports vocabularies such as Schema.org, and is one of the structured data formats supported by Google alongside 
JSON-LD and 
RDFa.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥈 Second most popular in the U.S. Virgin Islands in the Semantic Markup category.
- 🥉 Third most popular in France in the Semantic Markup category.
- 🥉 Third most popular in Spain in the Semantic Markup category.
- 🥉 Third most popular in Italy in the Semantic Markup category.
- 🥉 Third most popular in the Netherlands in the Semantic Markup category.
- ⭐ 4th most popular in Russia in the Semantic Markup category.
- ⭐ 4th most popular in Korea in the Semantic Markup category.
- ⭐ 4th most popular in Belarus in the Semantic Markup category.
- ⭐ 5th most popular in Hong Kong in the Semantic Markup category.
- ⭐ 5th most popular in Kazakhstan in the Semantic Markup category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Open Graph
Twitter Cards
oEmbed
SearchAction
Microformats🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.