JSON-LD
W3C, Cambridge, Massachusetts, United StatesJavaScript Object Notation for Linked Data (JSON-LD) is a lightweight linked data format used to embed structured data into web pages in a machine-readable form.
It is based on 
JSON and standardized by the W3C, uses context mapping to link data to the Schema.org vocabulary, allows embedding via script tags without affecting page markup, and supports graph-based structures for representing entities and their relationships.
Using JSON-LD helps search engines better understand page content and enables rich results such as enhanced listings and knowledge panels. 
Google recommends it over other structured data formats because it is easier to implement and maintain at scale, and it is less prone to user errors.
According to our data, JSON-LD is the 4th most popular semantic markup technology on the web.
It has 52.1% of the semantic markup market share and is present on 37% of all websites.
- 🏠 Website
- 🔗 Links
- 👨👩👦👦 Community
Wikipedia
Stack Overflow📊 Rankings and Market Share
- Semantic Markup
- Rank: 4
- Market share: 52.1%
🏆 JSON-LD Awards
- 🥈 Second most popular in the U.S. Virgin Islands in the Semantic Markup category.
- 🥉 Third most popular in France in the Semantic Markup category.
- 🥉 Third most popular in Spain in the Semantic Markup category.
- 🥉 Third most popular in Italy in the Semantic Markup category.
- 🥉 Third most popular in the Netherlands in the Semantic Markup category.
- 🥉 Third most popular in Poland in the Semantic Markup category.
- 🥉 Third most popular in Russia in the Semantic Markup category.
- 🥉 Third most popular in Indonesia in the Semantic Markup category.
- 🥉 Third most popular in Vietnam in the Semantic Markup category.
- 🥉 Third most popular in Ukraine in the Semantic Markup category.
⚡ Sites Using JSON-LD
We have data on 1,298,842 websites that use JSON-LD semantic markup technology. Here is a list of some of the top ranked ones.
The highest rated site using JSON-LD is 
microsoft.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | microsoft.com |
#3 | United States | American English |
| 2 |  apple.com |
#8 | United States | American English |
| 3 |  pinterest.com |
#15 | English | |
| 4 | #16 | United States | American English | |
| 5 |  bitly.com |
#17 | American English | |
| 6 | #26 | United States | English | |
| 7 |  dropbox.com |
#35 | United States | English |
| 8 |  twitch.tv |
#42 | United States | English |
| 9 | #44 | Australia | English | |
| 10 |  paypal.com |
#45 | United States | American English |
| 11 |  discord.com |
#46 | United States | English |
| 12 | #49 | English | ||
| 13 |  nytimes.com |
#50 | United States | English |
| 14 |  shopify.com |
#51 | Canada | English |
| 15 | #52 | United States | English | |
| 16 | #53 | United Kingdom | British English | |
| 17 | #54 | American English | ||
| 18 | #56 | American English | ||
| 19 | #63 | United States | English | |
| 20 |  rakuten.co.jp |
#64 | Japan | Japanese |
📈 Usage Statistics
Most of the sites that use JSON-LD:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using JSON-LD are from the United States, the United Kingdom, and Germany.
- United States 22.2%
- United Kingdom 6.6%
- Germany 6.4%
- France 4.8%
- Japan 4.3%
- Spain 3.9%
- Italy 3.7%
- Netherlands 3.6%
- Australia 3.3%
- Other 41.2%
Most JSON-LD users speak English, German, or Spanish.
- English 53.8%
- German 5.9%
- Spanish 5.4%
- French 4.5%
- Japanese 3.6%
- Italian 2.9%
- Dutch 2.6%
- Portuguese 2.4%
- Russian 2%
- Other 16.9%
JSON-LD semantic markup technology is especially popular on .com and .org top-level domains.
- .com 47.2%
- .org 6%
- .de 3.8%
- .net 2.7%
- .co.uk 2.5%
- .com.au 2.1%
- .it 2.1%
- .nl 2%
- .fr 1.7%
- Other 29.9%
The primary market segments for websites utilizing JSON-LD include business, online shopping, and blogs and wiki.
- Business 17.6%
- Online Shopping 9.6%
- Blogs/Wiki 7.3%
- Internet Services 5.2%
- Education/Reference 5.1%
- Marketing/Merchandising 4.9%
- Travel 4.3%
- Entertainment 3.8%
- Health 3.7%
- Other 38.5%
🕵️ Similar Technologies
These are some of the best JSON-LD alternatives.
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💬 Frequently Asked Questions
What is the company behind JSON-LD?
JSON-LD is owned by World Wide Web Consortium, Inc., headquartered in Cambridge, Massachusetts, United States.
Which country uses JSON-LD the most?
The majority of JSON-LD users are from the United States.
Who uses JSON-LD?
According to our data, JSON-LD is used on millions of sites, including microsoft.com, apple.com, and pinterest.com.
Is JSON-LD used on government websites?
In total, we found JSON-LD on 470 government sites in the United States.
Do academic institutions use JSON-LD?
Yes, quite a few! Overall, we know of 1,998 academic websites in the United States that use JSON-LD.
How does JSON-LD stack up against its competitors?
JSON-LD is one of the most popular semantic markup technologies, second only to ARIA, 
Open Graph, and 
Twitter Cards.
What are the alternatives to JSON-LD?
Alternatives and possible competitors to JSON-LD may include Microdata, 
RDFa, and Open Graph.
👉 See Also
- ✨ Related technologies
- 💼 All technologies from W3C
JSON Feed
JSON Web Token🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,511,995 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.