JSON-LD
W3C, Cambridge, Massachusetts, United StatesJavaScript Object Notation for Linked Data (JSON-LD) is a lightweight linked data format used to embed structured data into web pages in a machine-readable form.
It is based on 
JSON and standardized by the W3C, uses context mapping to link data to the Schema.org vocabulary, allows embedding via script tags without affecting page markup, and supports graph-based structures for representing entities and their relationships.
Using JSON-LD helps search engines better understand page content and enables rich results such as enhanced listings and knowledge panels. 
Google recommends it over other structured data formats because it is easier to implement and maintain at scale, and it is less prone to user errors.
According to our data, JSON-LD is the third most popular semantic markup format on the web.
It is present on 39.5% of all websites.
It appears on 52.1% of all websites in Spain, 51.3% in Australia, and 49.1% in the United Kingdom.
- π Website
- π Links
- π¨βπ©βπ¦βπ¦ Community
Wikipedia
Stack Overflowπ Rankings and Market Share
- Semantic Markup
- Rank: 3
- Market share: 65.1%
π JSON-LD Awards
- π₯ Second most popular in France in the Semantic Markup category.
- π₯ Second most popular in Spain in the Semantic Markup category.
- π₯ Second most popular in Italy in the Semantic Markup category.
- π₯ Second most popular in the Netherlands in the Semantic Markup category.
- π₯ Second most popular in Poland in the Semantic Markup category.
- π₯ Second most popular in Russia in the Semantic Markup category.
- π₯ Second most popular in Indonesia in the Semantic Markup category.
- π₯ Second most popular in Vietnam in the Semantic Markup category.
- π₯ Second most popular in Ukraine in the Semantic Markup category.
- π₯ Second most popular in Iran in the Semantic Markup category.
β‘ Sites Using JSON-LD
We have data on 1,597,415 websites that use the JSON-LD semantic markup format. Here is a list of some of the top ranked ones.
The highest rated site using JSON-LD is 
microsoft.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | microsoft.com |
#3 | United States | American English |
| 2 |  hostinger.com |
#6 | Lithuania | American English |
| 3 |  apple.com |
#8 | United States | American English |
| 4 |  cloudflare.com |
#10 | United States | English |
| 5 | #13 | United States | American English | |
| 6 |  pinterest.com |
#15 | United States | English |
| 7 | #19 | United States | American English | |
| 8 |  adobe.com |
#22 | United States | English |
| 9 |  shopify.com |
#29 | Canada | English |
| 10 | #34 | United States | English | |
| 11 |  bitly.com |
#37 | United States | American English |
| 12 |  godaddy.com |
#42 | United States | American English |
| 13 | #43 | United States | English | |
| 14 |  paypal.com |
#45 | United States | American English |
| 15 | #48 | United States | English | |
| 16 |  rakuten.co.jp |
#49 | Japan | Japanese |
| 17 |  dropbox.com |
#55 | United States | English |
| 18 |  nytimes.com |
#56 | United States | English |
| 19 | #60 | Hong Kong | American English | |
| 20 | #63 | United States | English |
π Usage Statistics
Most of the sites that use JSON-LD:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using JSON-LD are from the United States, the United Kingdom, and Germany.
- United States 22.9%
- United Kingdom 6.6%
- Germany 6.2%
- France 4.6%
- Japan 4.5%
- Spain 3.9%
- Italy 3.6%
- Netherlands 3.3%
- Australia 3.2%
- Other 41.2%
Most JSON-LD users speak English, German, or Spanish.
- English 53.9%
- German 6.1%
- Spanish 5.3%
- French 4.6%
- Japanese 3.9%
- Italian 2.9%
- Dutch 2.5%
- Portuguese 2.4%
- Russian 2.2%
- Other 16.2%
The JSON-LD semantic markup format is especially popular on .com and .org top-level domains.
- .com 46.6%
- .org 6%
- .de 3.9%
- .co.uk 2.5%
- .net 2.5%
- .it 2%
- .com.au 2%
- .nl 2%
- .fr 1.8%
- Other 30.7%
The primary market segments for websites utilizing JSON-LD include business, online shopping, and blogs and wiki.
- Business 17.8%
- Online Shopping 9.7%
- Blogs/Wiki 7%
- Education/Reference 5.1%
- Internet Services 5.1%
- Marketing/Merchandising 4.9%
- Entertainment 3.7%
- Health 3.7%
- General News 3.1%
- Other 39.9%
π΅οΈ Similar Technologies
These are some of the best JSON-LD alternatives.
π Compare Alternatives
Compare JSON-LD toβ¦
- π΅οΈ Similar formats
- π All options
π¬ Frequently Asked Questions
What is the company behind JSON-LD?
JSON-LD is owned by World Wide Web Consortium, Inc., headquartered in Cambridge, Massachusetts, United States.
Which country uses JSON-LD the most?
The majority of JSON-LD users are from the United States.
Who uses JSON-LD?
According to our data, JSON-LD is used on millions of sites, including microsoft.com, hostinger.com, and apple.com.
Is JSON-LD used on government websites?
In total, we found JSON-LD on 595 government sites in the United States.
Do academic institutions use JSON-LD?
Yes, quite a few! Overall, we know of 2,295 academic websites in the United States that use JSON-LD.
How does JSON-LD stack up against its competitors?
JSON-LD is one of the most popular semantic markup formats, second only to 
Open Graph and 
Twitter Cards.
What are the alternatives to JSON-LD?
Alternatives and possible competitors to JSON-LD may include Microdata, 
RDFa, and Open Graph.
π See Also
- β¨ Related technologies
- πΌ All technologies from W3C
JSON Feed
JSON Web TokenποΈ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,046,631 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.