🆚 JSON-LD vs. Open Graph

Type

Semantic markup technology
Semantic markup technology

About

JavaScript Object Notation for Linked Data (JSON-LD) is a lightweight linked data format used to embed structured data into web pages.

The Open Graph protocol is a web metadata standard that defines how webpages are described as structured objects for use in social graphs and enables their consistent representation.

It specifies a set of HTML meta properties that start with "og:" (such as og:title, og:type, og:image, and og:description) to add semantic meaning to a page's content and control how that content should be represented.

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Headquarters

Cambridge, Massachusetts, United States
Menlo Park, California, United States

Website

Categories

Semantic Markup › Rank #4
Semantic Markup › Rank #2
Standards › Rank #3

Popularity

Determined by the number of sites using each technology.

Open Graph semantic markup technology is 1.4 times more popular than JSON-LD.
Total websites

Market share

Semantic Markup

Popularity by country

Determined by the number of sites detected from each country.

Open Graph is more popular in the United States, Germany, and the United Kingdom, while JSON-LD is more popular in Rwanda and Equatorial Guinea.
United States
Germany
United Kingdom
Japan
France
Spain
Netherlands
Italy
Australia
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

Open Graph is more popular among sites focused on business, online shopping, and blogs and wiki, while JSON-LD is more commonly used on marketing and merchandising, travel, and fashion and beauty sites.
Business
Online Shopping
Blogs/Wiki
Education/Reference
Internet Services
Marketing/Merchandising
Entertainment
Health
General News
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

🗃️ About This Data