Microdata
W3C, Cambridge, Massachusetts, United StatesMicrodata is an 
HTML specification used to embed structured metadata within web page content by annotating elements with machine-readable attributes.
It uses attributes such as itemscope, itemtype, and itemprop to define entities and their properties directly in markup, supports vocabularies such as Schema.org, and is one of the structured data formats supported by Google alongside 
JSON-LD and 
RDFa.
According to our data, Microdata is the 4th most popular semantic markup format on the web.
It is detected on 15% of all websites.
It appears on 21.2% of all websites in Russia, 20.6% in Spain, and 18% in the United States.
- π Website
- π Links
- π¨βπ©βπ¦βπ¦ Community
Wikipedia
Getting started with schema.org using Microdata
Stack Overflowπ Rankings and Market Share
- Semantic Markup
- Rank: 4
- Market share: 24.8%
π Microdata Awards
- π₯ Third most popular in Russia in the Semantic Markup category.
- π₯ Third most popular in Korea in the Semantic Markup category.
- π₯ Third most popular in Burkina Faso in the Semantic Markup category.
- β 4th most popular in the United States in the Semantic Markup category.
- β 4th most popular in Germany in the Semantic Markup category.
- β 4th most popular in the United Kingdom in the Semantic Markup category.
- β 4th most popular in Spain in the Semantic Markup category.
- β 4th most popular in France in the Semantic Markup category.
- β 4th most popular in Japan in the Semantic Markup category.
- β 4th most popular in Italy in the Semantic Markup category.
β‘ Sites Using Microdata
We have data on 608,477 websites that use the Microdata semantic markup format. Here is a list of some of the top ranked ones.
The highest rated site using Microdata is 
google.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | google.com |
#1 | United States | English |
| 2 | #13 | United States | American English | |
| 3 |  vimeo.com |
#24 | United States | English |
| 4 |  blogger.com |
#31 | United States | English |
| 5 | #34 | United States | English | |
| 6 |  bitly.com |
#37 | United States | American English |
| 7 | #63 | United States | English | |
| 8 | #86 | United States | American English | |
| 9 | #97 | Brazil | Brazilian Portuguese | |
| 10 | #120 | United States | English | |
| 11 |  play.google.com |
United States | American English | |
| 12 | #129 | United States | English | |
| 13 | #133 | English | ||
| 14 | maps.google.com |
United States | English | |
| 15 | #149 | United States | English | |
| 16 |  tilda.cc |
#150 | United Arab Emirates | English |
| 17 | #155 | Netherlands | English | |
| 18 | #157 | Netherlands | English | |
| 19 | #165 | United States | English | |
| 20 |  goodreads.com |
#186 | United States | English |
π Usage Statistics
Most of the sites that use Microdata:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Microdata are from the United States, Germany, and the United Kingdom.
- United States 22.6%
- Germany 8.3%
- United Kingdom 5.5%
- Russia 4.6%
- Spain 4.1%
- France 4%
- Japan 3.9%
- Italy 3.4%
- Netherlands 2.9%
- Other 40.7%
Most Microdata users speak English, German, or Spanish.
- English 50.6%
- German 8.1%
- Spanish 5.6%
- Russian 5%
- French 4.1%
- Japanese 3.4%
- Italian 2.7%
- Portuguese 2.3%
- Dutch 2.1%
- Other 16.1%
The Microdata semantic markup format is especially popular on .com, .org, and .de top-level domains.
- .com 43.9%
- .org 6.7%
- .de 5.5%
- .ru 3.3%
- .net 2.7%
- .co.uk 2%
- .it 1.9%
- .fr 1.4%
- .pl 1.4%
- Other 31.2%
The primary market segments for websites utilizing Microdata include business, marketing and merchandising, and online shopping.
- Business 15.6%
- Marketing/Merchandising 11.2%
- Online Shopping 10.6%
- Blogs/Wiki 8.1%
- Education/Reference 5.9%
- Internet Services 4.5%
- Travel 4.2%
- Entertainment 3.9%
- Health 3.5%
- Other 32.5%
π΅οΈ Similar Technologies
These are some of the best Microdata alternatives.
π Compare Alternatives
Compare Microdata toβ¦
- π΅οΈ Similar formats
- π All options
π¬ Frequently Asked Questions
What is the company behind Microdata?
Microdata is owned by World Wide Web Consortium, Inc., headquartered in Cambridge, Massachusetts, United States.
Which country uses Microdata the most?
The majority of Microdata users are from the United States.
Who uses Microdata?
According to our data, Microdata is used on thousands of sites, including google.com, cloud.microsoft, and
vimeo.com.
Is Microdata used on government websites?
Overall, we found Microdata on 289 government sites in the United States.
Do academic institutions use Microdata?
Yes, quite a few! In total, we know of 728 academic websites in the United States that use Microdata.
How does Microdata compare to the competition?
Microdata is one of the most popular semantic markup formats, second only to 
Open Graph, 
Twitter Cards, and JSON-LD.
What are the alternatives to Microdata?
Alternatives and possible competitors to Microdata may include JSON-LD, RDFa, and Open Graph.
π See Also
ποΈ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,046,631 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.