Microdata
W3C, Cambridge, Massachusetts, United StatesMicrodata is an 
HTML specification used to embed structured metadata within web page content by annotating elements with machine-readable attributes.
It uses attributes such as itemscope, itemtype, and itemprop to define entities and their properties directly in markup, supports vocabularies such as Schema.org, and is one of the structured data formats supported by Google alongside 
JSON-LD and 
RDFa.
According to our data, Microdata is the 7th most popular semantic markup technology on the web.
It has 21.1% of the semantic markup market share and is detected on 15% of all websites.
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Wikipedia
Getting started with schema.org using Microdata📊 Rankings and Market Share
- Semantic Markup
- Rank: 7
- Market share: 21.1%
🏆 Microdata Awards
- ⭐ 4th most popular in Russia in the Semantic Markup category.
- ⭐ 4th most popular in Korea in the Semantic Markup category.
- ⭐ 4th most popular in Belarus in the Semantic Markup category.
- ⭐ 4th most popular in Cape Verde in the Semantic Markup category.
- ⭐ 5th most popular in China in the Semantic Markup category.
- ⭐ 5th most popular in Hong Kong in the Semantic Markup category.
- ⭐ 5th most popular in Kazakhstan in the Semantic Markup category.
- ⭐ 5th most popular in Burkina Faso in the Semantic Markup category.
- ⭐ 5th most popular in Palau in the Semantic Markup category.
- ⭐ 6th most popular in Taiwan in the Semantic Markup category.
⚡ Sites Using Microdata
We have data on 526,865 websites that use Microdata semantic markup technology. Here is a list of some of the top ranked ones.
The highest rated site using Microdata is 
google.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | google.com |
#1 | United States | English |
| 2 |  bitly.com |
#17 | American English | |
| 3 |  vimeo.com |
#23 | United States | English |
| 4 | #26 | United States | English | |
| 5 | blogger.com | #33 | United States | English |
| 6 | #44 | Australia | English | |
| 7 | ibm.com | #66 | English | |
| 8 | #68 | United States | English | |
| 9 | #86 | English | ||
| 10 | #91 | United States | American English | |
| 11 |  stackoverflow.com |
#101 | English | |
| 12 |  godaddy.com |
#106 | United States | American English |
| 13 | #118 | Netherlands | English | |
| 14 |  play.google.com |
United States | American English | |
| 15 | #125 | English | ||
| 16 | #130 | Japan | American English | |
| 17 | #134 | United States | English | |
| 18 | #135 | Brazil | Brazilian Portuguese | |
| 19 | maps.google.com |
United States | English | |
| 20 | #141 | English |
📈 Usage Statistics
Most of the sites that use Microdata:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Microdata are from the United States, Germany, and the United Kingdom.
- United States 21.9%
- Germany 8.5%
- United Kingdom 5.4%
- France 4.2%
- Russia 4.1%
- Spain 4.1%
- Japan 3.8%
- Italy 3.4%
- Netherlands 3.4%
- Other 41.2%
Most Microdata users speak English, German, or Spanish.
- English 50.7%
- German 8%
- Spanish 5.7%
- Russian 4.5%
- French 3.9%
- Japanese 3.3%
- Italian 2.7%
- Portuguese 2.3%
- Dutch 2.2%
- Other 16.7%
Microdata semantic markup technology is especially popular on .com, .org, and .de top-level domains.
- .com 44.6%
- .org 6.6%
- .de 5.4%
- .net 2.9%
- .ru 2.9%
- .co.uk 2%
- .it 2%
- .com.au 1.6%
- .fr 1.5%
- Other 30.5%
The primary market segments for websites utilizing Microdata include business, marketing and merchandising, and online shopping.
- Business 15.5%
- Marketing/Merchandising 11.2%
- Online Shopping 10.4%
- Blogs/Wiki 8.4%
- Education/Reference 5.8%
- Internet Services 4.7%
- Entertainment 4.1%
- Travel 4.1%
- Health 3.5%
- Other 32.3%
🕵️ Similar Technologies
These are some of the best Microdata alternatives.
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💬 Frequently Asked Questions
What is the company behind Microdata?
Microdata is owned by World Wide Web Consortium, Inc., headquartered in Cambridge, Massachusetts, United States.
Which country uses Microdata the most?
The majority of Microdata users are from the United States.
Who uses Microdata?
According to our data, Microdata is used on thousands of sites, including google.com, bitly.com, and vimeo.com.
Is Microdata used on government websites?
Overall, we found Microdata on 246 government sites in the United States.
Do academic institutions use Microdata?
Yes, quite a few! In total, we know of 657 academic websites in the United States that use Microdata.
How does Microdata compare to the competition?
Microdata is a moderately popular semantic markup technology, ranking ahead of 7 other semantic markup technologies we track.
What are the alternatives to Microdata?
Alternatives and possible competitors to Microdata may include JSON-LD, RDFa, and 
Open Graph.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,511,995 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.