🆚 oEmbed vs. Twitter Cards
- 📈 Twitter Cards is noticeably more popular than oEmbed.
- 🌎 Twitter Cards is more popular in the United States, the United Kingdom, and Germany.
- 🌍 oEmbed is more popular in South Africa, Argentina, and Kenya.
oEmbedType
About
oEmbed is an open format that allows websites to embed representations of external URLs such as videos, images, and posts from third-party services.
It defines a simple API that returns structured metadata in 
JSON or 
XML for generating content previews, and supports multiple content types including video, photo, link, and rich embeds.
Twitter Cards are a metadata format used by 
X, originally Twitter, that enables links in posts to display rich previews with images, videos, and interactive media to increase engagement and traffic.
They are defined via specialized meta tags embedded in web pages, support multiple card types, and enable previews such as articles with images and descriptions, app install prompts, and embedded audio or video players with playback controls.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥈 Second most popular in Uganda in the Semantic Markup category.
- 🥈 Second most popular in El Salvador in the Semantic Markup category.
- 🥈 Second most popular in Zimbabwe in the Semantic Markup category.
- 🥈 Second most popular in Jamaica in the Semantic Markup category.
- 🥈 Second most popular in Zambia in the Semantic Markup category.
- 🥈 Second most popular in Rwanda in the Semantic Markup category.
- 🥉 Third most popular in the United States in the Semantic Markup category.
- 🥉 Third most popular in Germany in the Semantic Markup category.
- 🥉 Third most popular in the United Kingdom in the Semantic Markup category.
- 🥉 Third most popular in Japan in the Semantic Markup category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Open Graph
SearchAction🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.