oEmbed
oEmbed is an open format that allows websites to embed representations of external URLs such as videos, images, and posts from third-party services.
It defines a simple API that returns structured metadata in 
JSON or 
XML for generating content previews, and supports multiple content types including video, photo, link, and rich embeds.
oEmbed is widely supported by online services such as 
YouTube, 
Vimeo, 
Flickr, 
SoundCloud, 
Spotify, X, 
Reddit, 
Instagram, and 
TikTok.
According to our data, oEmbed is the 6th most popular semantic markup technology on the web.
It has 37% of the semantic markup market share and is present on 27.4% of all websites.
- 🏠 Website
- 🔗 Links
- </> Source code
- 👨👩👦👦 Community
Wikipedia
GitHub
Oembed📊 Rankings and Market Share
- Semantic Markup
- Rank: 6
- Market share: 37%
🏆 oEmbed Awards
- 🥈 Second most popular in Zambia in the Semantic Markup category.
- 🥈 Second most popular in Ethiopia in the Semantic Markup category.
- 🥈 Second most popular in Libya in the Semantic Markup category.
- 🥈 Second most popular in Bhutan in the Semantic Markup category.
- 🥈 Second most popular in Somalia in the Semantic Markup category.
- 🥈 Second most popular in Guinea in the Semantic Markup category.
- 🥉 Third most popular in Bosnia and Herzegovina in the Semantic Markup category.
- 🥉 Third most popular in Albania in the Semantic Markup category.
- 🥉 Third most popular in Uganda in the Semantic Markup category.
- 🥉 Third most popular in Ghana in the Semantic Markup category.
⚡ Sites Using oEmbed
We have data on 1,048,781 websites that use oEmbed semantic markup technology. Here is a list of some of the top ranked ones.
The highest rated site using oEmbed is 
bitly.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | bitly.com |
#17 | United States | American English |
| 2 | #228 | American English | ||
| 3 | #365 | United States | American English | |
| 4 | #447 | American English | ||
| 5 |  code.jquery.com |
United States | American English | |
| 6 | #556 | United States | American English | |
| 7 | #590 | United Kingdom | British English | |
| 8 | #832 | Vietnam | Vietnamese | |
| 9 | #963 | India | American English | |
| 10 | #964 | United Kingdom | British English | |
| 11 | #968 | India | American English | |
| 12 | #984 | Brazil | Brazilian Portuguese | |
| 13 | #1,056 | Belgium | Dutch | |
| 14 |  iubenda.com |
#1,063 | Italy | American English |
| 15 | #1,093 | United States | American English | |
| 16 | #1,136 | India | American English | |
| 17 | #1,158 | India | American English | |
| 18 | #1,174 | United States | American English | |
| 19 |  viber.com |
#1,179 | Japan | American English |
| 20 | #1,199 | Brazil | Brazilian Portuguese |
📈 Usage Statistics
Most of the sites that use oEmbed:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using oEmbed are from the United States, the United Kingdom, and Germany.
- United States 21.3%
- United Kingdom 6.8%
- Germany 6.3%
- Spain 4.8%
- Italy 4.5%
- France 4.5%
- Japan 3.8%
- Australia 3.5%
- Netherlands 3.4%
- Other 41.1%
Most oEmbed users speak English, Spanish, or German.
- English 53.4%
- Spanish 6.8%
- German 6.5%
- French 4.8%
- Italian 3.6%
- Japanese 3.3%
- Portuguese 2.8%
- Dutch 2.7%
- Polish 1.7%
- Other 14.4%
OEmbed semantic markup technology is especially popular on .com and .org top-level domains.
- .com 42.9%
- .org 7.8%
- .de 4.2%
- .it 2.5%
- .co.uk 2.5%
- .net 2.3%
- .nl 2.2%
- .com.au 2.2%
- .fr 1.8%
- Other 31.6%
The primary market segments for websites utilizing oEmbed include business, marketing and merchandising, and blogs and wiki.
- Business 21.1%
- Marketing/Merchandising 12.4%
- Blogs/Wiki 6.9%
- Education/Reference 6.7%
- Internet Services 5.2%
- Travel 4.6%
- Online Shopping 4.6%
- Health 4.2%
- Entertainment 4%
- Other 30.3%
🕵️ Similar Technologies
These are some of the best oEmbed alternatives.
🆚 Compare Alternatives
Compare oEmbed to…
- 🕵️ Similar technologies
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💬 Frequently Asked Questions
Where is oEmbed from?
oEmbed is from San Francisco, California, United States.
Which country uses oEmbed the most?
The majority of oEmbed users are from the United States.
Who uses oEmbed?
Is oEmbed used on government websites?
Yes, for example, it is used by nasa.gov and
telangana.gov.in. In total, we found oEmbed on 553 government sites in the United States.
Do academic institutions use oEmbed?
Yes, quite a few! The most prominent of these is berkeley.edu. Overall, we know of 1,699 academic websites in the United States that use oEmbed.
How does oEmbed stack up against its competitors?
oEmbed is a moderately popular semantic markup technology, ranking ahead of 8 other semantic markup technologies we track.
What are the alternatives to oEmbed?
Alternatives and possible competitors to oEmbed may include 
Open Graph, 
Twitter Cards, and 
JSON-LD.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,823,966 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.