oEmbed

San Francisco, California, United States

oEmbed is an open format that allows websites to embed representations of external URLs such as videos, images, and posts from third-party services.

It defines a simple API that returns structured metadata in JSON or XML for generating content previews, and supports multiple content types including video, photo, link, and rich embeds.

oEmbed is widely supported by online services such as YouTube, Vimeo, Flickr, SoundCloud, Spotify, X, Reddit, Instagram, and TikTok.

According to our data, oEmbed is the 5th most popular semantic markup technology on the web.
It has 38.3% of the semantic markup market share and is present on 27.2% of all websites.

Statistics based on 3.5M+ analyzed websites. About this data

📊 Rankings and Market Share

🏆 oEmbed Awards

⚡ Sites Using oEmbed

We have data on 955,273 websites that use oEmbed semantic markup technology. Here is a list of some of the top ranked ones.

The highest rated site using oEmbed is bitly.com.

#WebsiteRankCountryLanguage
1 bitly.com #17 American English
2 clever.com #447 American English
3 code.jquery.com United States American English
4 illuminateed.com #556 United States American English
5 sportradar.com #590 Switzerland British English
6 vailonxx.co #832 Vietnam Vietnamese
7 liteapks.com #835 American English
8 sarkariresult.com.cm #963 Cameroon American English
9 sarkariresult.com.im #964 Isle of Man British English
10 kolkataff.in #968 India American English
11 xvideosputaria.com #984 Brazil Brazilian Portuguese
12 smartschool.be #1,056 Belgium Dutch
13 iubenda.com #1,063 Italy American English
14 nasa.gov #1,093 United States American English
15 stanford.edu #1,101 United States American English
16 telangana.gov.in #1,136 India American English
17 up.nic.in #1,158 India American English
18 berkeley.edu #1,174 United States American English
19 viber.com #1,179 American English
20 educacao.sp.gov.br #1,181 Brazil Brazilian Portuguese

📈 Usage Statistics

Most of the sites that use oEmbed:

Most of the sites using oEmbed are from the United States, the United Kingdom, and Germany.

  • United States 22%
  • United Kingdom 6.7%
  • Germany 6.5%
  • Spain 4.6%
  • France 4.4%
  • Italy 4.3%
  • Australia 3.8%
  • Netherlands 3.5%
  • Japan 3.4%
  • Other 40.8%

Most oEmbed users speak English, Spanish, or German.

  • English 54.2%
  • Spanish 6.7%
  • German 6.2%
  • French 4.5%
  • Italian 3.5%
  • Japanese 3%
  • Portuguese 2.8%
  • Dutch 2.7%
  • Polish 1.6%
  • Other 14.8%

OEmbed semantic markup technology is especially popular on .com and .org top-level domains.

  • .com 44.1%
  • .org 7.7%
  • .de 4%
  • .net 2.5%
  • .it 2.5%
  • .co.uk 2.5%
  • .com.au 2.2%
  • .nl 2.2%
  • .fr 1.6%
  • Other 30.7%

The primary market segments for websites utilizing oEmbed include business, marketing and merchandising, and blogs and wiki.

  • Business 20.9%
  • Marketing/Merchandising 12.5%
  • Blogs/Wiki 7.2%
  • Education/Reference 6.6%
  • Internet Services 5.4%
  • Online Shopping 4.6%
  • Entertainment 4.1%
  • Health 4%
  • Non-Profit/Advocacy/NGO 3.7%
  • Other 31%

🕵️ Similar Technologies

These are some of the best oEmbed alternatives.

RankName
2
Open Graph
Menlo Park, California, United States

A web metadata standard that defines how webpages are described as structured objects for use in social graphs and enables their consistent representation.
3
Twitter Cards
Bastrop, Texas, United States

A metadata format used by X, originally Twitter, that enables links in posts to display rich previews with images, videos, and interactive media to increase engagement and traffic.
4
JSON-LD
Cambridge, Massachusetts, United States

A lightweight linked data format used to embed structured data into web pages in a machine-readable form.
6
SearchAction
Cambridge, Massachusetts, United States

A structured data type from Schema.org that describes a website's search capability.
7
Microdata
Cambridge, Massachusetts, United States

An HTML specification used to embed structured metadata within web page content by annotating elements with machine-readable attributes.

🆚 Compare Alternatives

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💬 Frequently Asked Questions

Where is oEmbed's headquarters?

oEmbed is located in San Francisco, California, United States.

Which country uses oEmbed the most?

The majority of oEmbed users are from the United States.

Who uses oEmbed?

According to our data, oEmbed is used on thousands of sites, including bitly.com, clever.com, and code.jquery.com.

Is oEmbed used on government websites?

Yes, for example, it is used by nasa.gov, telangana.gov.in, and educacao.sp.gov.br. In total, we found oEmbed on 458 government sites in the United States.

Do academic institutions use oEmbed?

Yes, quite a few! The most prominent of these are stanford.edu and berkeley.edu. Overall, we know of 1,562 academic websites in the United States that use oEmbed.

How does oEmbed stack up against its competitors?

oEmbed is a moderately popular semantic markup technology, ranking ahead of 9 other semantic markup technologies we track.

What are the alternatives to oEmbed?

Alternatives and possible competitors to oEmbed may include Open Graph, Twitter Cards, and JSON-LD.

🗃️ About This Data