🆚 Microformats vs. oEmbed
- 📈 oEmbed is much more popular than Microformats.
- 🌍 oEmbed is more popular in all countries.
Microformats
oEmbedType
About
Microformats (μF) are a set of standardized 
HTML class names and attributes used to embed descriptive metadata within existing page content for entities such as people, events, reviews, and blog posts.
The original Microformats v1 specification defined formats such as hCard for people and organizations, hCalendar for events, hReview for reviews, hRecipe for recipes, and hProduct for commerce data, using conventional HTML class attributes.
oEmbed is an open format that allows websites to embed representations of external URLs such as videos, images, and posts from third-party services.
It defines a simple API that returns structured metadata in 
JSON or 
XML for generating content previews, and supports multiple content types including video, photo, link, and rich embeds.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 8th most popular in the United States in the Semantic Markup category.
- ⭐ 8th most popular in Germany in the Semantic Markup category.
- ⭐ 8th most popular in Japan in the Semantic Markup category.
- ⭐ 8th most popular in the United Kingdom in the Semantic Markup category.
- ⭐ 8th most popular in Spain in the Semantic Markup category.
- 🥈 Second most popular in El Salvador in the Semantic Markup category.
- 🥈 Second most popular in Zimbabwe in the Semantic Markup category.
- 🥈 Second most popular in Jamaica in the Semantic Markup category.
- 🥈 Second most popular in Zambia in the Semantic Markup category.
- 🥈 Second most popular in Ethiopia in the Semantic Markup category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Open Graph
Twitter Cards
JSON-LD
SearchAction🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,795 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.