🆚 HTML vs. oEmbed
- 📈 HTML is three times more popular than oEmbed.
- 🌍 HTML is more popular in all countries.
HTML
oEmbedType
About
Hypertext Markup Language (HTML) is a markup language used to create web pages and is the de facto standard for documents displayed in web browsers.
It defines the structure of web content using elements for text, links, images, forms, tables, and embedded media, organizes documents into a hierarchical DOM, and enables hyperlinking between pages, which is a fundamental mechanism of the World Wide Web.
oEmbed is an open format that allows websites to embed representations of external URLs such as videos, images, and posts from third-party services.
It defines a simple API that returns structured metadata in 
JSON or 
XML for generating content previews, and supports multiple content types including video, photo, link, and rich embeds.
Headquarters
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the Netherlands in the Standards category.
- 🥇 Most popular in Indonesia in the Standards category.
- 🥇 Most popular in Norway in the Standards category.
- 🥇 Most popular in the United Arab Emirates in the Standards category.
- 🥇 Most popular in Bangladesh in the Standards category.
- ⭐ 4th most popular in Libya in the Standards category.
- ⭐ 5th most popular in Guinea in the Standards category.
- ⭐ 6th most popular in Switzerland in the Standards category.
- ⭐ 6th most popular in South Africa in the Standards category.
- ⭐ 6th most popular in Finland in the Standards category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,906,822 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.