🆚 GTM4WP vs. Site Kit
- 📈 Site Kit is much more popular than GTM4WP.
- 🌎 Site Kit is more popular in the United States, the United Kingdom, and Spain.
- 🌍 GTM4WP is more popular in San Marino.
Type
About
Google Tag Manager for WordPress (GTM4WP) is a WordPress plugin that simplifies integration of
Google Tag Manager into sites.
It provides an extended data layer with page, post, and user details, tracks scroll depth and media playback, supports
WooCommerce tracking and dynamic remarketing, and captures Contact Form 7 events.
Site Kit is the official WordPress plugin from Google for integrating and managing multiple Google services like Tag Manager, Search Console, Analytics, AdSense, PageSpeed Insights directly from the WordPress dashboard.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🔥 13rd most popular in Israel in the WordPress Plugins category.
- 🔥 13rd most popular in Uruguay in the WordPress Plugins category.
- 🔥 15th most popular in the Netherlands in the WordPress Plugins category.
- 🔥 15th most popular in Denmark in the WordPress Plugins category.
- 🔥 15th most popular in New Zealand in the WordPress Plugins category.
- 🥉 Third most popular in Indonesia in the WordPress Plugins category.
- 🥉 Third most popular in Guatemala in the WordPress Plugins category.
- 🥉 Third most popular in Ghana in the WordPress Plugins category.
- 🥉 Third most popular in Ethiopia in the WordPress Plugins category.
- 🥉 Third most popular in Congo in the WordPress Plugins category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,511,995 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.

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