🆚 Google Interactive Media Ads vs. OpenX

📈 OpenX is twice as popular as Google Interactive Media Ads.
🌎 OpenX is more popular in the United States, Germany, and Turkey.
🌎 Google Interactive Media Ads is more popular in Italy, Brazil, and Canada.

Statistics based on 3.6M+ analyzed websites. About this data

Google Interactive Media Ads

OpenX

Type

Advertising technology

About

Google Interactive Media Ads (IMA) enable publishers to request ads from any VAST-compliant ad server and manage ad playback.

OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.

It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.

Headquarters

Mountain View, California, United States

Pasadena, California, United States

Website

developers.google.com

openx.com #193,455

Popularity

Determined by the number of sites using each technology.

OpenX advertising technology is 2.4 times more popular than Google Interactive Media Ads.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

OpenX is more popular in the United States, Germany, and Turkey, while Google Interactive Media Ads is more popular in Italy, Brazil, and Canada.

United States

Germany

Italy

Turkey

United Kingdom

Poland

France

Spain

Netherlands

Brazil

Awards

⬆️ 22nd most popular in Italy in the Advertising category.
⬆️ 26th most popular in Brazil in the Advertising category.
⬆️ 35th most popular in Spain in the Advertising category.
⬆️ 36th most popular in Poland in the Advertising category.
⬆️ 39th most popular in France in the Advertising category.

🔥 18th most popular in Poland in the Advertising category.
🔥 19th most popular in Germany in the Advertising category.
🔥 19th most popular in Russia in the Advertising category.
🔥 20th most popular in the United States in the Advertising category.
⬆️ 22nd most popular in the Netherlands in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

OpenX is more popular among sites focused on general news, blogs and wiki, and business, while Google Interactive Media Ads is more commonly used on entertainment, sports, and games sites.

General News

Entertainment

Blogs/Wiki

Business

Sports

Online Shopping

Marketing/Merchandising

Games

Portal Sites

Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#131

#135

#243

#251

#437

Name

Rank

#50

#81

#104

#113