🆚 Google Interactive Media Ads vs. Magnite
- 📈 Magnite is three times more popular than Google Interactive Media Ads.
- 🌎 Magnite is more popular in the United States, the United Kingdom, and Turkey.
- 🌍 Google Interactive Media Ads is more popular in Italy, Vietnam, and Portugal.
Statistics based on 3.3M+ analyzed websites. About this data
Google Interactive Media Ads
MagniteType
Advertising technology
Advertising technology
About
Google Interactive Media Ads (IMA) enable publishers to request ads from any VAST-compliant ad server and manage ad playback.
Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.
It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.
Headquarters
Mountain View, California, United States
New York, United States
Categories
Popularity
Determined by the number of sites using each technology.
Magnite advertising technology is 2.7 times more popular than Google Interactive Media Ads.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Magnite is more popular in the United States, the United Kingdom, and Turkey, while Google Interactive Media Ads is more popular in Italy, Vietnam, and Portugal.
United States
United Kingdom
Turkey
Italy
Germany
France
Canada
Spain
Brazil
Poland
Awards
- 🔥 12nd most popular in Vietnam in the Advertising category.
- ⬆️ 21st most popular in Switzerland in the Advertising category.
- ⬆️ 22nd most popular in Italy in the Advertising category.
- ⬆️ 27th most popular in Brazil in the Advertising category.
- ⬆️ 28th most popular in India in the Advertising category.
- ⭐ 10th most popular in Sweden in the Advertising category.
- 🔥 12nd most popular in Canada in the Advertising category.
- 🔥 13rd most popular in Turkey in the Advertising category.
- 🔥 15th most popular in the Czech Republic in the Advertising category.
- 🔥 16th most popular in the United Kingdom in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Magnite is more popular among sites focused on general news, sports, and entertainment, while Google Interactive Media Ads is more commonly used on games, Internet radio and TV, and streaming media sites.
General News
Sports
Entertainment
Online Shopping
Blogs/Wiki
Business
Marketing/Merchandising
Fashion/Beauty
Games
Portal Sites
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
OpenX
Nexxen
Adyoulike
Criteo
Google company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.