🆚 Google Interactive Media Ads vs. StackAdapt
- 📈 StackAdapt is noticeably more popular than Google Interactive Media Ads.
- 🌎 StackAdapt is more popular in the United States, the United Kingdom, and Canada.
- 🌍 Google Interactive Media Ads is more popular in Italy, Germany, and France.
Statistics based on 3.7M+ analyzed websites. About this data
Google Interactive Media AdsType
Advertising technology
Advertising technology
About
Google Interactive Media Ads (IMA) enable publishers to request ads from any VAST-compliant ad server and manage ad playback.
StackAdapt is a multi-channel programmatic advertising platform specializing in native, display, video, connected TV, audio, in-game, and DOOH advertising.
Headquarters
Mountain View, California, United States
Thornhill, Ontario, Canada
Categories
Popularity
Determined by the number of sites using each technology.
StackAdapt advertising technology is 1.7 times more popular than Google Interactive Media Ads.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
StackAdapt is more popular in the United States, the United Kingdom, and Canada, while Google Interactive Media Ads is more popular in Italy, Germany, and France.
United States
United Kingdom
Canada
Italy
Australia
Germany
France
Spain
Switzerland
Poland
Awards
- ⬆️ 23rd most popular in Italy in the Advertising category.
- ⬆️ 24th most popular in Brazil in the Advertising category.
- ⬆️ 29th most popular in Canada in the Advertising category.
- ⬆️ 33rd most popular in Spain in the Advertising category.
- ⬆️ 33rd most popular in Poland in the Advertising category.
- 🔥 13rd most popular in Canada in the Advertising category.
- 🔥 18th most popular in the United States in the Advertising category.
- 🔥 18th most popular in Australia in the Advertising category.
- ⬆️ 22nd most popular in the United Kingdom in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
StackAdapt is more popular among sites focused on business, marketing and merchandising, and finance and banking, while Google Interactive Media Ads is more commonly used on general news, entertainment, and sports sites.
Business
General News
Entertainment
Marketing/Merchandising
Sports
Finance/Banking
Online Shopping
Education/Reference
Health
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.