⚡ Advertising in Sweden

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Sweden is a Northern European country with a population of over 10.5 million people.

According to our research, online advertising platforms are detected on 10.8% of websites from Sweden.

Statistics based on 31K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Sweden in 2026, based on market share.

The most popular is Google Ads with an impressive share of 35%, followed by Google AdSense with 29.6% and LinkedIn Ads with 18.1%.

Google Ads 35%
Google AdSense 29.6%
LinkedIn Ads 18.1%
Google Ad Manager 12%
Microsoft Advertising 11.7%
Google AdSense for Platforms 5.7%
Adform 5.3%
Google AdSense for Domains 3.7%
Adobe Advertising 3.3%
Magnite 3.3%
Ezoic 3.1%
InMobi 3%
Criteo 2.8%
Microsoft Invest 2.7%
Google Marketing Platform 2.4%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
4. Google Ad Manager ^(-3)
5. Microsoft Advertising ^(-1)
7. Adform ^(-21)
9. Adobe Advertising ^(-5)
10. Magnite ^(-11)
12. InMobi ^(-13)
14. Microsoft Invest ^(-1)
17. AdRotate ^(-7)
20. PubMatic ^(-7)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 110 online advertising platforms used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	35%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	29.6%
3	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	18.1%
4	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	12%
5	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	11.7%
6	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	5.7%
7	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	5.3%
8	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	3.7%
9	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	3.3%
10	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	3.3%
11	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	3.1%
12	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	3%
13	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	2.8%
14	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	2.7%
15	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	2.4%
16	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	2.1%
17	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	1.5%
18	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.4%
19	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	1.2%
20	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform.	1%
21	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	0.9%
22	Kelkoo Group Paris, France Offers a monetization solution for website publishers that allows them to earn revenue by integrating affiliate links and product feeds into their content.	0.8%
23	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	0.8%
24	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	0.8%
25	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	0.8%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 31,745 websites from Sweden.
We currently track the presence of 198 online advertising platforms across the web.
Of these, 110 were detected on websites from Sweden.
Statistics were last calculated on June 20, 2026.
For more details, see our methodology and disclaimer.