⚡ Advertising in Estonia

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Estonia is a Northern European country with a population of around 1.3 million people.

According to our research, online advertising platforms are detected on 11.5% of websites from Estonia.

Statistics based on 6K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Estonia in 2026, based on market share.

The most popular is Google AdSense with an impressive share of 39.7%, followed by Google Ads with 38.8% and LinkedIn Ads with 13%.

Google AdSense 39.7%
Google Ads 38.8%
LinkedIn Ads 13%
Google AdSense for Platforms 9.5%
Microsoft Advertising 4.3%
Adobe Advertising 4.2%
Google Ad Manager 3.7%
Yandex Advertising Network 3.7%
Adform 3.7%
Ezoic 3.4%
Criteo 2.3%
AdRotate 2.2%
Google AdSense for Domains 1.5%
Microsoft Invest 1.2%
Setupad 1.1%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Estonia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google AdSense ^(-1)
6. Adobe Advertising ^(-7)
8. Yandex Advertising Network ^(-11)
9. Adform ^(-16)
12. AdRotate ^(-12)
14. Microsoft Invest ^(-2)
15. Setupad ^(-103)
16. InMobi ^(-5)
18. Clever Advertising ^(-22)
19. AdOcean ^(-57)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 61 online advertising platforms used on sites from Estonia, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	39.7%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	38.8%
3	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	13%
4	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	9.5%
5	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	4.3%
6	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	4.2%
7	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	3.7%
8	Yandex Advertising Network Moscow, Russia A contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.	3.7%
9	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	3.7%
10	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	3.4%
11	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	2.3%
12	AdRotate Den Helder, Netherlands A WordPress plugin for managing, scheduling, rotating, and tracking advertisements. FreeOpen source€49.00	2.2%
13	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.5%
14	Microsoft Invest Redmond, Washington, United States A demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying. Legacy	1.2%
15	Setupad Riga, Latvia Ad optimization platform that helps publishers increase advertising revenue by optimizing programmatic demand.	1.1%
16	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	0.9%
17	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	0.8%
18	Clever Advertising Porto, Portugal A premium advertising platform focused on delivering new customers for iGaming brands.	0.8%
19	AdOcean Warsaw, Poland An advanced ad server that enables publishers to effectively manage their ad space and optimize campaign profitability programmatically. 976 PLN+/month	0.8%
20	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	0.7%
21	MovieAds Saint Petersburg, Russia A Russian video advertising network that helps website owners monetise traffic by serving video ads and paying for impressions rather than clicks.	0.7%
22	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	0.7%
23	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	0.7%
24	Adfox Moscow, Russia A Russian online ad management platform for media publishers.	0.5%
25	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	0.4%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 6,427 websites from Estonia.
We currently track the presence of 200 online advertising platforms across the web.
Of these, 61 were detected on websites from Estonia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.