🆚 Innovid vs. tvScientific
Innovid
tvScientificType
About
Innovid is an advertising technology platform for connected TV (CTV) and video that serves, personalizes, and measures campaigns across CTV, linear TV, display, and social channels.
It provides a CTV-specific ad server, supply-path optimization for CTV buying, interactive ad formats measured on the same basis as standard ads, and real-time conversion optimization.
tvScientific by 
Pinterest is a performance CTV platform that specializes in performance-based pricing models.
It provides cost-per-outcome (CPO) pricing that charges only for results such as sales, app installs, leads, or registrations, along with self-serve campaign management, Pinterest's intent signals, AI-driven media buying across premium CTV inventory, and deterministic attribution.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⬆️ 34th most popular in the United Kingdom in the Advertising category.
- ⬆️ 35th most popular in the United States in the Advertising category.
- ⬆️ 46th most popular in Turkey in the Advertising category.
- ⬆️ 93rd most popular in the United States in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Mediaocean company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,001,723 websites. However, data for tvScientific is still being collected and reflects a smaller subset of sites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.