🆚 AdRoll vs. Innovid
- 📈 AdRoll is five times more popular than Innovid.
- 🌎 AdRoll is more popular in the United States, the United Kingdom, and Turkey.
- 🌍 Innovid is more popular in Greece and Isle of Man.
AdRoll
InnovidType
About
AdRoll is a digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization.
It features the AI-powered bidding engine, BidIQ, which analyzes over 1.2 billion user profiles and supports dynamic ads with automated product recommendations that can achieve up to 2x higher click-through rates.
Innovid is an advertising technology platform for connected TV (CTV) and video that serves, personalizes, and measures campaigns across CTV, linear TV, display, and social channels.
It provides a CTV-specific ad server, supply-path optimization for CTV buying, interactive ad formats measured on the same basis as standard ads, and real-time conversion optimization.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 8th most popular in Australia in the Advertising category.
- ⭐ 10th most popular in the United States in the Advertising category.
- 🔥 15th most popular in Canada in the Advertising category.
- 🔥 16th most popular in India in the Advertising category.
- ⬆️ 34th most popular in the United Kingdom in the Advertising category.
- ⬆️ 35th most popular in the United States in the Advertising category.
- ⬆️ 46th most popular in Turkey in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Mediaocean company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,001,723 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.