🆚 FreeWheel vs. Google Interactive Media Ads
- 📈 Google Interactive Media Ads is noticeably more popular than FreeWheel.
- 🌎 Google Interactive Media Ads is more popular in the United States, Italy, and Germany.
- 🌍 FreeWheel is more popular in Turkey, the United Kingdom, and Australia.
Statistics based on 3.3M+ analyzed websites. About this data
Google Interactive Media AdsType
Advertising technology
Advertising technology
About
FreeWheel is a global technology platform for TV and video advertising.
Google Interactive Media Ads (IMA) enable publishers to request ads from any VAST-compliant ad server and manage ad playback.
Headquarters
New York, United States
Mountain View, California, United States
Categories
Popularity
Determined by the number of sites using each technology.
Google Interactive Media Ads advertising technology is 1.5 times more popular than FreeWheel.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Google Interactive Media Ads is more popular in the United States, Italy, and Germany, while FreeWheel is more popular in Turkey, the United Kingdom, and Australia.
United States
Turkey
Italy
Germany
France
United Kingdom
Brazil
Spain
Poland
Canada
Awards
- ⬆️ 27th most popular in Turkey in the Advertising category.
- ⬆️ 41st most popular in Australia in the Advertising category.
- ⬆️ 45th most popular in Brazil in the Advertising category.
- ⬆️ 51st most popular in Germany in the Advertising category.
- ⬆️ 51st most popular in Poland in the Advertising category.
- 🔥 12nd most popular in Vietnam in the Advertising category.
- ⬆️ 21st most popular in Switzerland in the Advertising category.
- ⬆️ 22nd most popular in Italy in the Advertising category.
- ⬆️ 27th most popular in Brazil in the Advertising category.
- ⬆️ 28th most popular in India in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Google Interactive Media Ads is more popular among sites focused on general news, entertainment, and sports, while FreeWheel is more commonly used on business, online shopping, and marketing and merchandising sites.
General News
Entertainment
Business
Sports
Online Shopping
Blogs/Wiki
Marketing/Merchandising
Games
Fashion/Beauty
Finance/Banking
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Magnite
OpenX
Nexxen
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Google company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.