🆚 FreeWheel vs. OpenX
- 📈 OpenX is four times more popular than FreeWheel.
- 🌎 OpenX is more popular in the United States, Germany, and the United Kingdom.
- 🌍 FreeWheel is more popular in Turkey and Peru.
Statistics based on 3.6M+ analyzed websites. About this data
FreeWheel
OpenXType
Advertising technology
Advertising technology
About
FreeWheel is a global technology platform for TV and video advertising.
OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.
It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.
Headquarters
New York, United States
Pasadena, California, United States
Categories
Advertising › Rank #64
Advertising › Rank #26
Popularity
Determined by the number of sites using each technology.
OpenX advertising technology is 4 times more popular than FreeWheel.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
OpenX is more popular in the United States, Germany, and the United Kingdom, while FreeWheel is more popular in Turkey and Peru.
United States
Turkey
Germany
United Kingdom
Poland
France
Spain
Italy
Netherlands
Russia
Awards
- ⬆️ 26th most popular in Turkey in the Advertising category.
- ⬆️ 50th most popular in Germany in the Advertising category.
- ⬆️ 54th most popular in the United Kingdom in the Advertising category.
- ⬆️ 62nd most popular in the United States in the Advertising category.
- 🔥 18th most popular in Poland in the Advertising category.
- 🔥 19th most popular in Russia in the Advertising category.
- 🔥 20th most popular in the United States in the Advertising category.
- 🔥 20th most popular in Germany in the Advertising category.
- ⬆️ 22nd most popular in the Netherlands in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
OpenX is more popular among sites focused on general news, business, and online shopping, while FreeWheel is more commonly used on software and hardware, and real estate sites.
General News
Business
Online Shopping
Blogs/Wiki
Entertainment
Marketing/Merchandising
Fashion/Beauty
Software/Hardware
Finance/Banking
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
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PubMatic
Index Exchange🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,606,256 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.