🆚 FreeWheel vs. OpenX
- 📈 OpenX is four times more popular than FreeWheel.
- 🌎 OpenX is more popular in the United States, Germany, and the United Kingdom.
- 🌍 FreeWheel is more popular in Turkey and Peru.
Statistics based on 3.3M+ analyzed websites. About this data
OpenXType
Advertising technology
Advertising technology
About
FreeWheel is a global technology platform for TV and video advertising.
OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.
It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.
Headquarters
New York, United States
Pasadena, California, United States
Categories
Advertising › Rank #64
Advertising › Rank #23
Popularity
Determined by the number of sites using each technology.
OpenX advertising technology is 4 times more popular than FreeWheel.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
OpenX is more popular in the United States, Germany, and the United Kingdom, while FreeWheel is more popular in Turkey and Peru.
United States
Turkey
Germany
United Kingdom
Poland
France
Spain
Italy
Netherlands
Russia
Awards
- ⬆️ 27th most popular in Turkey in the Advertising category.
- ⬆️ 41st most popular in Australia in the Advertising category.
- ⬆️ 45th most popular in Brazil in the Advertising category.
- ⬆️ 51st most popular in Germany in the Advertising category.
- ⬆️ 51st most popular in Poland in the Advertising category.
- 🥉 Third most popular in Macedonia in the Advertising category.
- 🔥 11st most popular in Slovakia in the Advertising category.
- 🔥 12nd most popular in Ukraine in the Advertising category.
- 🔥 15th most popular in Bulgaria in the Advertising category.
- 🔥 16th most popular in the Czech Republic in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
OpenX is more popular among sites focused on general news, business, and online shopping, while FreeWheel is more commonly used on software and hardware sites.
General News
Business
Online Shopping
Entertainment
Blogs/Wiki
Marketing/Merchandising
Fashion/Beauty
Software/Hardware
Health
Finance/Banking
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Magnite
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Nexxen
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Criteo🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.