Online Advertising Platforms Ranked #26–#50 in Italy by Market Share (2026)

📈 Online Advertising Platforms Ranked #26–#50 in Italy

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Italy is a Southern European country with a population of around 59 million people.

Statistics based on 89K+ analyzed websites. About this data

The following list shows the online advertising platforms ranked from 26th to 50th out of 148 used on websites in Italy.

Rank	Name	Market share
26	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	1.2%
27	Clickio London, United Kingdom A Google Certified Partner for publishers, operating globally with focus on EMEA, LATAM, and US markets.	1.1%
28	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform.	0.9%
29	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	0.9%
30	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	0.9%
31	Kelkoo Group Paris, France Offers a monetization solution for website publishers that allows them to earn revenue by integrating affiliate links and product feeds into their content.	0.8%
32	BidSwitch Paris, France Middleware that optimizes trading connectivity between different programmatic technology platforms, enabling SSPs to integrate with more than 220 DSPs.	0.8%
33	Index Exchange Toronto, Ontario, Canada A global advertising supply-side platform enabling media owners to maximize the value of their content on any screen.	0.7%
34	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.7%
35	ID5 London, United Kingdom An omnichannel identity platform that enables addressable advertising by helping publishers and advertisers recognize users across websites, mobile apps, and other digital properties. $$$	0.6%
36	Media.net Dubai, United Arab Emirates Provides a contextual ad exchange that enables advertisers to reach key consumers in a cookie-free, privacy-conscious manner.	0.6%
37	Seedtag New York, United States Provides a suite of AI-based neuro-contextual advertising solutions to global brands.	0.6%
38	Mediavine New York, United States A premium ad management network for established publishers that monetizes website traffic through display advertising, typically requiring at least 50,000 monthly sessions for entry. $$$	0.6%
39	TripleLift New York, United States A programmatic advertising platform focused on native ads.	0.6%
40	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	0.5%
41	Adyoulike Neuilly-sur-Seine, France A global advertising platform specializing in native, video and social story ad formats.	0.5%
42	Sharethrough Paris, France A global omnichannel ad exchange that enables advertisers and publishers to buy and sell advertising space.	0.5%
43	Amazon Ad Server Seattle, Washington, United States A global, multi-channel ad server used to create, distribute, customize, measure, and optimize campaigns.	0.5%
44	Yieldlab Freiburg im Breisgau, Germany A German supply-side platform that enables publishers to automatically monetize their media inventory in real-time.	0.4%
45	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	0.4%
46	Nativo El Segundo, California, United States A SaaS platform that provides a comprehensive, fully integrated native and content advertising technology stack.	0.4%
47	Integral Ad Science New York, United States A global media measurement and optimization platform that analyzes the value of digital advertising placements. $$$	0.4%
48	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	0.4%
49	Tapad New York, United States Graph enables marketers to identify customers across multiple devices and apply programmatic targeting, media measurement, attribution, and personalization.	0.4%
50	Vidoomy Madrid, Spain A digital platform specializing in the distribution of video advertising for major brands on premium media.	0.4%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 89,147 websites from Italy.
We currently track the presence of 198 online advertising platforms across the web.
Of these, 148 were detected on websites from Italy.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.