ID5
ID5 is an omnichannel identity platform that enables addressable advertising by helping publishers and advertisers recognize users across websites, mobile apps, and other digital properties.
It generates a pseudonymous ID5 ID from consented signals using machine learning, builds an identity graph that links devices, individuals, and households, supports audience targeting, frequency capping, cross-device measurement and attribution, and operates in cookieless contexts.
According to our data, ID5 is the 6th most popular identity resolution software on the web.
It has 7.4% of the identity resolution market share and is present on 0.06% of all websites.
- 🏠 Website
- </> Source code
GitHub💸 Pricing
📊 Rankings and Market Share
- Identity Resolution
- Rank: 6
- Market share: 7.4%
- Advertising
- Rank: 43
- Market share: 0.4%
🏆 ID5 Awards
- 🥇 Most popular in Turkey in the Identity Resolution category.
- 🥈 Second most popular in France in the Identity Resolution category.
- 🥈 Second most popular in Spain in the Identity Resolution category.
- 🥈 Second most popular in the Czech Republic in the Identity Resolution category.
- 🥉 Third most popular in Italy in the Identity Resolution category.
- 🥉 Third most popular in Poland in the Identity Resolution category.
- ⭐ 4th most popular in the Netherlands in the Identity Resolution category.
- ⭐ 5th most popular in Germany in the Identity Resolution category.
- ⬆️ 23rd most popular in Turkey in the Advertising category.
- ⬆️ 23rd most popular in the Czech Republic in the Advertising category.
⚡ Sites Using ID5
We have data on 2,065 websites that use the ID5 identity resolution software. Here is a list of some of the top ranked ones.
The highest rated site using ID5 is 
tumblr.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | tumblr.com |
#78 | United States | American English |
| 2 |  sourceforge.net |
#97 | United States | English |
| 3 |  usatoday.com |
#113 | American English | |
| 4 | #318 | United States | American English | |
| 5 | #500 | Argentina | Spanish | |
| 6 | #547 | Czech Republic | Czech | |
| 7 | #1,510 | English | ||
| 8 | #1,787 | English | ||
| 9 | #2,031 | Germany | German | |
| 10 | #2,083 | United States | English | |
| 11 | #2,355 | United States | English | |
| 12 | #2,417 | Germany | German | |
| 13 | #2,596 | Romania | Romanian | |
| 14 | #2,787 | English | ||
| 15 | #2,831 | Spain | Spanish | |
| 16 | #2,918 | Colombia | Spanish | |
| 17 | #3,215 | India | English | |
| 18 | #3,298 | Czech Republic | Czech | |
| 19 | #3,545 | Portugal | Portuguese | |
| 20 | #3,774 | Czech Republic | Czech |
📈 Usage Statistics
Most of the sites that use ID5:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the General News category.
Most of the sites using ID5 are from the United States, Turkey, and Germany.
- United States 24.6%
- Turkey 17.7%
- Germany 10.3%
- France 7%
- Italy 5.2%
- United Kingdom 5.2%
- Spain 3.4%
- Netherlands 3.1%
- Poland 2.7%
- Other 20.8%
Most ID5 users speak English, Turkish, or French.
- English 57%
- Turkish 12.7%
- French 5.5%
- German 5.2%
- Italian 3.5%
- Spanish 3%
- Dutch 1.8%
- Polish 1.8%
- Portuguese 1.4%
- Other 8.1%
The ID5 identity resolution software is especially popular on .com top-level domains.
- .com 64.8%
- .de 3.6%
- .com.tr 3.4%
- .net 2.7%
- .it 2.5%
- .co.uk 1.9%
- .fr 1.8%
- .org 1.4%
- .nl 1.4%
- Other 16.5%
The primary market segments for websites utilizing ID5 include general news, online shopping, and blogs and wiki.
- General News 28.1%
- Online Shopping 12.2%
- Blogs/Wiki 10%
- Marketing/Merchandising 7.4%
- Business 5.7%
- Entertainment 5.3%
- Fashion/Beauty 4.4%
- Sports 3%
- Recreation/Hobbies 2.2%
- Other 21.7%
🕵️ Similar Technologies
These are some of the best ID5 alternatives.
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Lead Forensics💬 Frequently Asked Questions
Where is ID5's headquarters?
ID5 is located in London, United Kingdom.
Which country uses ID5 the most?
The majority of ID5 users are from the United States.
Who uses ID5?
According to our data, ID5 is used on thousands of sites, including such established ones as tumblr.com, sourceforge.net, and usatoday.com.
How does ID5 stack up against the competition?
ID5 is a fairly popular identity resolution software solution, ranking ahead of 28 other identity resolution software we track.
What are the alternatives to ID5?
Alternatives and possible competitors to ID5 may include 
Epsilon, 
Demandbase, and Intent IQ.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,524,018 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.