⚡ Identity Resolution Software in Germany

Identity resolution software matches data from multiple sources to create a unified profile of a user or company across devices, websites, and platforms by linking identifiers such as email addresses, cookies, and device IDs.

Germany is a Central European country with a population of around 84 million people.

According to our statistics, identity resolution software is used on 0.6% of websites from Germany.

Statistics based on 240K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top identity resolution software in Germany in 2026, based on market share.

The most popular is SalesViewer with a share of 28.7%, followed by Leadfeeder with 20.9% and Leadinfo with 20.9%.

SalesViewer 28.7%
Leadfeeder 20.9%
Leadinfo 20.9%
LiveRamp 10.7%
ID5 10%
Epsilon 4.6%
TruAudience 4%
Demandbase 3.6%
ZoomInfo WebSights 3.6%
Lotame 3%
Lead Forensics 2.4%
Spotler Activate 1.6%
Apollo 1.6%
Zeotap 1%
Wunderkind 0.7%

🚀 Highlights

Here is a list of the top solutions that is more popular in Germany than worldwide.
Differences between global and country rankings are shown in parentheses.

1. SalesViewer ^(-16)
3. Leadinfo ^(-2)
5. ID5 ^(-1)
6. Epsilon ^(-2)
7. TruAudience ^(-4)
8. Demandbase ^(-2)
12. Spotler Activate ^(-10)
14. Zeotap ^(-16)
17. Qualified ^(-1)
18. Visitor Queue ^(-1)

✨ Best Identity Resolution Software

Below is a more detailed list of the top 25 of the 32 identity resolution software solutions used on sites from Germany, ranked by their market share.

Rank	Name	Market share
1	SalesViewer Bochum, Germany A sales tracking and lead generation platform that identifies anonymous website visitors and translates their visits into B2B sales and marketing signals. €99+/month	28.7%
2	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	20.9%
3	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	20.9%
4	LiveRamp San Francisco, California, United States A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems. $5,000+/month	10.7%
5	ID5 London, United Kingdom An omnichannel identity platform that enables addressable advertising by helping publishers and advertisers recognize users across websites, mobile apps, and other digital properties. $$$	10%
6	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	4.6%
7	TruAudience Chicago, Illinois, United States A suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics. $400,000/year	4%
8	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	3.6%
9	ZoomInfo WebSights Vancouver, Washington, United States A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website. Free$15,000+/year	3.6%
10	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	3%
11	Lead Forensics London, United Kingdom A B2B website visitor identification and lead generation platform that reveals the companies behind anonymous website traffic and converts them into actionable sales leads. $6,000+/year	2.4%
12	Spotler Activate The Hague, Netherlands A customer data platform for medium-sized B2B and B2C marketing teams that centralizes data from different sources and uses it to create optimized and personalized marketing campaigns. €650+/month	1.6%
13	Apollo Covina, California, United States A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects. Free$59+/month	1.6%
14	Zeotap Berlin, Germany An customer data platform that empowers brands to integrate, unify, segment and orchestrate customer data, featuring drag-and-drop interface for data management, out-of-the-box machine learning models, and cookieless ID support. $$$	1%
15	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	0.7%
16	Instantly.ai Sheridan, Wyoming, United States A sales engagement and lead intelligence platform that enables businesses to find prospects, automate outreach campaigns, and manage lead interactions with an integrated AI-powered CRM. $47+/month	0.6%
17	Qualified San Francisco, California, United States A conversational marketing platform designed to help B2B companies connect with qualified buyers in real time and engage with them instantly. $3,500+/month	0.4%
18	Visitor Queue London, Ontario, Canada A B2B online website visitor tracker that tells you the contact details of the businesses that visit your website. $39+/month	0.4%
19	Fingerprint Chicago, Illinois, United States A commercial browser fingerprinting solution that queries browser attributes and computes a hashed visitor identifier from them. FreeOpen source$99+/month	0.3%
20	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	0.3%
21	User.com Hem, France A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools. $$$	0.3%
22	OnAudience London, United Kingdom Empowers AdTech and MarTech ecosystems by providing privacy-safe mobile, desktop, and CTV data based on cookieless solutions. $500+/month	0.3%
23	Happierleads London, United Kingdom An AI lead capture platform that identifies company and personal data and engages anonymous website visitors. Free$99+/month	0.2%
24	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.2%
25	Intent IQ Long Island City, New York, United States A cross-device identification service for cookieless audience activation. $$$	0.2%

👉 See Also

🌎 Identity Resolution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 240,324 websites from Germany.
We currently track the presence of 34 identity resolution software solutions across the web.
Of these, 32 were detected on websites from Germany.
Statistics were last calculated on June 20, 2026.
For more details, see our methodology and disclaimer.