TruAudience
TransUnion, Chicago, Illinois, United StatesTruAudience is a suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics.
According to our data, TruAudience ranks 11th among the identity resolution software we track.
It has 3.8% of the identity resolution market share and is detected on 0.03% of all websites.
- 🏠 Website
- 🏷️ Previous name
- Aggregate Knowledge
💸 Pricing
TruAudience is a commercial product priced at $400,000 per year.
📊 Rankings and Market Share
- Identity Resolution
- Rank: 11
- Market share: 3.8%
- Analytics
- Rank: 73
- Market share: 0.07%
🏆 TruAudience Awards
- ⭐ 8th most popular in Germany in the Identity Resolution category.
- 🔥 11st most popular in the United States in the Identity Resolution category.
- 🔥 11st most popular in the United Kingdom in the Identity Resolution category.
- ⬆️ 52nd most popular in the United States in the Analytics category.
- ⬆️ 56th most popular in Germany in the Analytics category.
⚡ Sites Using TruAudience
We have data on 1,230 websites that use the TruAudience identity resolution software. Here is a list of some of the top ranked ones.
The highest rated site using TruAudience is pbs.org.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #435 | English | ||
| 2 | #484 | American English | ||
| 3 | #662 | Turkey | Turkish | |
| 4 | #1,048 | United States | English | |
| 5 | #1,333 | United States | American English | |
| 6 | #1,337 | American English | ||
| 7 | #1,567 | English | ||
| 8 |  clover.com |
#1,626 | United States | English |
| 9 | #1,629 | United States | English | |
| 10 | #2,026 | United States | American English | |
| 11 | #2,579 | United States | American English | |
| 12 | #2,596 | Romania | Romanian | |
| 13 | #2,599 | United States | English | |
| 14 | #2,786 | Thailand | Thai | |
| 15 | #2,889 | English | ||
| 16 | #3,140 | United States | English | |
| 17 | #3,155 | Mexico | Spanish | |
| 18 | #3,721 | English | ||
| 19 | #3,999 | Russia | English | |
| 20 | #4,299 | Turkey | Turkish |
📈 Usage Statistics
Most of the sites that use TruAudience:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using TruAudience are from the United States, Germany, and the United Kingdom.
- United States 45.3%
- Germany 6.5%
- United Kingdom 6.3%
- Italy 3.6%
- Canada 3.5%
- France 3%
- Australia 2.2%
- Spain 2.1%
- Japan 1.9%
- Other 25.6%
Most TruAudience users speak English, German, or Spanish.
- English 70.4%
- German 4.3%
- Spanish 4.2%
- French 3.1%
- Italian 2.4%
- Portuguese 1.9%
- Japanese 1.7%
- Polish 1.5%
- Dutch 1.4%
- Other 9.1%
The TruAudience identity resolution software is especially popular on .com and .org top-level domains.
- .com 53.7%
- .org 5.3%
- .co.uk 3.3%
- .de 2.8%
- .ca 2.5%
- .it 2.4%
- .fr 1.4%
- .es 1.4%
- .edu 1.2%
- Other 26%
The primary market segments for websites utilizing TruAudience include business, online shopping, and marketing and merchandising.
- Business 17.6%
- Online Shopping 16.5%
- Marketing/Merchandising 11.2%
- Fashion/Beauty 9.6%
- Health 8.7%
- Education/Reference 4.6%
- Finance/Banking 4.4%
- Real Estate 3.1%
- Software/Hardware 3.1%
- Other 21.2%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
What is the company behind TruAudience?
TruAudience is owned by TransUnion LLC, headquartered in Chicago, Illinois, United States.
Does TruAudience offer a free plan?
No, TruAudience is a paid solution.
How much does TruAudience cost?
You can buy TruAudience for $400,000 per year.
Which country uses TruAudience the most?
The majority of TruAudience users are from the United States.
Who uses TruAudience?
According to our data, TruAudience is used on over a thousand sites, including such established ones as pbs.org,
ixl.com, and
capitalone.com.
Do academic institutions use TruAudience?
Yes. Overall, we know of 15 academic websites in the United States that use TruAudience.
How does TruAudience stack up against the competition?
TruAudience is a moderately popular identity resolution software solution, ranking ahead of 23 other identity resolution software we track.
What are the alternatives to TruAudience?
Alternatives and possible competitors to TruAudience may include 
ZoomInfo WebSights, 
Leadfeeder, and 
LiveRamp.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.