TruAudience
TransUnion, Chicago, Illinois, United StatesTruAudience is a suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics.
According to our data, TruAudience is the 10th most popular identity resolution software on the web.
It has 3.8% of the identity resolution market share and is detected on 0.03% of all websites.
- 🏠 Website
- 🏷️ Previous name
- Aggregate Knowledge
💸 Pricing
TruAudience is a commercial product priced at $400,000 per year.
📊 Rankings and Market Share
- Identity Resolution
- Rank: 10
- Market share: 3.8%
- Analytics
- Rank: 80
- Market share: 0.07%
🏆 TruAudience Awards
- ⭐ 5th most popular in Italy in the Identity Resolution category.
- ⭐ 6th most popular in Canada in the Identity Resolution category.
- ⭐ 7th most popular in Germany in the Identity Resolution category.
- ⭐ 9th most popular in the United States in the Identity Resolution category.
- ⬆️ 45th most popular in Italy in the Analytics category.
- ⬆️ 55th most popular in the United States in the Analytics category.
- ⬆️ 56th most popular in Canada in the Analytics category.
- ⬆️ 57th most popular in Germany in the Analytics category.
- ⬆️ 80th most popular in the United Kingdom in the Analytics category.
⚡ Sites Using TruAudience
We have data on 999 websites that use the TruAudience identity resolution software. Here is a list of some of the top ranked ones.
The highest rated site using TruAudience is pbs.org.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #435 | English | ||
| 2 | #484 | American English | ||
| 3 | #662 | Turkey | Turkish | |
| 4 | #1,048 | United States | English | |
| 5 | #1,333 | United States | American English | |
| 6 | #1,337 | American English | ||
| 7 | #1,567 | English | ||
| 8 | #1,626 | English | ||
| 9 | #1,629 | English | ||
| 10 | #2,026 | United States | American English | |
| 11 | #2,596 | Romania | Romanian | |
| 12 | #2,599 | United States | English | |
| 13 | #2,786 | Thailand | Thai | |
| 14 | #2,889 | English | ||
| 15 | #3,140 | English | ||
| 16 | #3,721 | English | ||
| 17 | #3,999 | Russia | English | |
| 18 | #5,406 | United States | English | |
| 19 | #6,228 | English | ||
| 20 | #6,358 | United States | English |
📈 Usage Statistics
Most of the sites that use TruAudience:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using TruAudience are from the United States, Germany, and the United Kingdom.
- United States 45.8%
- Germany 7.3%
- United Kingdom 5.7%
- Canada 3.7%
- Italy 3.7%
- France 2.6%
- Spain 2.6%
- Netherlands 2.3%
- Poland 1.9%
- Other 24.4%
Most TruAudience users speak English, German, or Spanish.
- English 71.7%
- German 3.9%
- Spanish 3.8%
- Italian 2.5%
- French 2.5%
- Portuguese 1.9%
- Romanian 1.5%
- Japanese 1.5%
- Polish 1.5%
- Other 9.2%
The TruAudience identity resolution software is especially popular on .com and .org top-level domains.
- .com 56.1%
- .org 5.7%
- .co.uk 3%
- .de 2.9%
- .it 2.4%
- .ca 2.3%
- .ro 1.5%
- .edu 1.4%
- .es 1.2%
- Other 23.5%
The primary market segments for websites utilizing TruAudience include online shopping, business, and marketing and merchandising.
- Online Shopping 16.7%
- Business 16.2%
- Marketing/Merchandising 10.9%
- Fashion/Beauty 8.9%
- Health 8.3%
- Finance/Banking 4.8%
- Education/Reference 4.4%
- Software/Hardware 3.4%
- Real Estate 3.2%
- Other 23.2%
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What is the company behind TruAudience?
TruAudience is owned by TransUnion LLC, headquartered in Chicago, Illinois, United States.
Does TruAudience offer a free plan?
No, TruAudience is a paid solution.
How much does TruAudience cost?
You can buy TruAudience for $400,000 per year.
Which country uses TruAudience the most?
The majority of TruAudience users are from the United States.
Who uses TruAudience?
According to our data, TruAudience is used on hundreds of sites, including such established ones as pbs.org,
ixl.com, and
capitalone.com.
Do academic institutions use TruAudience?
Yes. Overall, we know of 14 academic websites in the United States that use TruAudience.
How does TruAudience stack up against the competition?
TruAudience is a moderately popular identity resolution software solution, ranking ahead of 24 other identity resolution software we track.
What are the alternatives to TruAudience?
Alternatives and possible competitors to TruAudience may include 
ZoomInfo WebSights, 
Leadfeeder, and 
LiveRamp.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,370,405 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.