🆚 TruAudience vs. ZoomInfo WebSights

Compare technologies based on real-world usage data *

📈 ZoomInfo WebSights is five times more popular than TruAudience.
🌎 ZoomInfo WebSights is more popular in the United States, the United Kingdom, and Canada.
🌍 TruAudience is more popular in Germany, Italy, and Spain.

TruAudience

ZoomInfo WebSights

Type

Identity resolution software solution

About

TruAudience is a suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics.

ZoomInfo WebSights is a B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website.

It identifies anonymous traffic by matching IP addresses to company profiles from ZoomInfo's B2B database, tracks visited pages and engagement signals, provides firmographic details such as industry and company size, and integrates with CRM and sales engagement platforms such as Salesforce, HubSpot, Microsoft Dynamics, Zoho CRM, and Marketo.

Headquarters

Chicago, Illinois, United States

Vancouver, Washington, United States

Website

transunion.com #6,801

zoominfo.com #4,267

Pricing

Free version ❌

$400,000/year

Free version ✔️WebSights Lite, up to 10 visitor reveals per day

$15,000+/year

Popularity

Determined by the number of sites using each technology.

The ZoomInfo WebSights identity resolution software solution is 5 times more popular than TruAudience.

Total websites

Market share

Identity Resolution

Analytics

Popularity by country

Determined by the number of sites detected from each country.

ZoomInfo WebSights is more popular in the United States, the United Kingdom, and Canada, while TruAudience is more popular in Germany, Italy, and Spain.

United States

United Kingdom

Canada

Germany

Australia

France

Italy

Netherlands

India

Spain

Awards

⭐ 5th most popular in Italy in the Identity Resolution category.
⭐ 6th most popular in Canada in the Identity Resolution category.
⭐ 7th most popular in Germany in the Identity Resolution category.
⭐ 9th most popular in the United States in the Identity Resolution category.
⬆️ 45th most popular in Italy in the Analytics category.

🥇 Most popular in the United States in the Identity Resolution category.
🥇 Most popular in Canada in the Identity Resolution category.
🔥 15th most popular in the United States in the Analytics category.
🔥 16th most popular in Canada in the Analytics category.
⬆️ 30th most popular in the United Kingdom in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

ZoomInfo WebSights is more popular among sites focused on business, software and hardware, and marketing and merchandising, while TruAudience is more commonly used on online shopping, fashion and beauty, and blogs and wiki sites.

Business

Software/Hardware

Marketing/Merchandising

Internet Services

Online Shopping

Health

Finance/Banking

Education/Reference

Fashion/Beauty

Real Estate