🆚 Claritas vs. ZoomInfo WebSights
- 📈 ZoomInfo WebSights is much more popular than Claritas.
- 🌍 ZoomInfo WebSights is more popular in all countries.
Claritas
ZoomInfo WebSightsType
About
Claritas is an omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition.
It combines a proprietary database covering over 250 million U.S. consumers with demographic, geographic, and behavioral attributes, offers a proprietary audience segmentation system called PRIZM, supports identity resolution across devices, and provides tools for campaign planning, targeting, and measurement across digital and offline channels.
ZoomInfo WebSights is a B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website.
It identifies anonymous traffic by matching IP addresses to company profiles from ZoomInfo's B2B database, tracks visited pages and engagement signals, provides firmographic details such as industry and company size, and integrates with CRM and sales engagement platforms such as 
Salesforce, HubSpot, Microsoft Dynamics, Zoho CRM, and Marketo.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 4th most popular in the United States in the Marketing Attribution category.
- ⭐ 7th most popular in the United States in the Identity Resolution category.
- 🔥 11st most popular in the United States in the Lead Generation category.
- 🥇 Most popular in the United States in the Identity Resolution category.
- 🥇 Most popular in Canada in the Identity Resolution category.
- 🔥 15th most popular in the United States in the Analytics category.
- 🔥 16th most popular in Canada in the Analytics category.
- ⬆️ 30th most popular in the United Kingdom in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Leadinfo
Epsilon
Demandbase🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.