⚡ Identity Resolution Software in the United Kingdom

Identity resolution software matches data from multiple sources to create a unified profile of a user or company across devices, websites, and platforms by linking identifiers such as email addresses, cookies, and device IDs.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our statistics, identity resolution software is used on 1.3% of websites from the United Kingdom.

Statistics based on 170K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top identity resolution software in the United Kingdom in 2026, based on market share.

The most popular is Leadfeeder with a share of 22%, followed by Lead Forensics with 21.6% and ZoomInfo WebSights with 13.9%.

Leadfeeder 22%
Lead Forensics 21.6%
ZoomInfo WebSights 13.9%
LiveRamp 8.8%
Leadinfo 8.3%
Lotame 6.2%
Apollo 6.2%
Demandbase 3.5%
ID5 3.4%
Visitor Queue 2.5%
Epsilon 2.5%
Fingerprint 2.4%
Instantly.ai 2.3%
TruAudience 2.2%
Whois Visiting 2.1%

🚀 Highlights

Here is a list of the top solutions that is more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Leadfeeder ^(-1)
2. Lead Forensics ^(-7)
8. Demandbase ^(-2)
10. Visitor Queue ^(-9)
12. Fingerprint ^(-3)
13. Instantly.ai ^(-1)
15. Whois Visiting ^(-11)
18. Warmly ^(-2)
20. Spotler Activate ^(-2)
22. Intent IQ ^(-2)

✨ Best Identity Resolution Software

Below is a more detailed list of the top 25 of the 31 identity resolution software solutions used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Leadfeeder Karlsruhe, Germany A B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic. Free$113+/month	22%
2	Lead Forensics London, United Kingdom A B2B website visitor identification and lead generation platform that reveals the companies behind anonymous website traffic and converts them into actionable sales leads. $6,000+/year	21.6%
3	ZoomInfo WebSights Vancouver, Washington, United States A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website. Free$15,000+/year	13.9%
4	LiveRamp San Francisco, California, United States A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems. $5,000+/month	8.8%
5	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	8.3%
6	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	6.2%
7	Apollo Covina, California, United States A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects. Free$59+/month	6.2%
8	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	3.5%
9	ID5 London, United Kingdom An omnichannel identity platform that enables addressable advertising by helping publishers and advertisers recognize users across websites, mobile apps, and other digital properties. $$$	3.4%
10	Visitor Queue London, Ontario, Canada A B2B online website visitor tracker that tells you the contact details of the businesses that visit your website. $39+/month	2.5%
11	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	2.5%
12	Fingerprint Chicago, Illinois, United States A commercial browser fingerprinting solution that queries browser attributes and computes a hashed visitor identifier from them. FreeOpen source$99+/month	2.4%
13	Instantly.ai Sheridan, Wyoming, United States A sales engagement and lead intelligence platform that enables businesses to find prospects, automate outreach campaigns, and manage lead interactions with an integrated AI-powered CRM. $47+/month	2.3%
14	TruAudience Chicago, Illinois, United States A suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics. $400,000/year	2.2%
15	Whois Visiting Northampton, United Kingdom A qualitative data platform that identifies companies visiting your website using reverse IP tracking. $69+/month	2.1%
16	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	2.1%
17	Qualified San Francisco, California, United States A conversational marketing platform designed to help B2B companies connect with qualified buyers in real time and engage with them instantly. $3,500+/month	1.2%
18	Warmly Houston, Texas, United States A solution that identifies individuals and businesses visiting your site and automates personalized outreach to them. $10,100+/year	0.8%
19	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.8%
20	Spotler Activate The Hague, Netherlands A customer data platform for medium-sized B2B and B2C marketing teams that centralizes data from different sources and uses it to create optimized and personalized marketing campaigns. €650+/month	0.7%
21	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	0.6%
22	Intent IQ Long Island City, New York, United States A cross-device identification service for cookieless audience activation. $$$	0.5%
23	Customers.ai Boston, Massachusetts, United States A visitor identification and prospecting platform that provides B2C businesses and marketing agencies with tools to find and engage customers. $199+/month	0.5%
24	Happierleads London, United Kingdom An AI lead capture platform that identifies company and personal data and engages anonymous website visitors. Free$99+/month	0.5%
25	Claritas Cincinnati, Ohio, United States An omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition. $1,645+/year	0.5%

👉 See Also

🌎 Identity Resolution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 170,175 websites from the United Kingdom.
We currently track the presence of 34 identity resolution software solutions across the web.
Of these, 31 were detected on websites from the United Kingdom.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.