⚡ Identity Resolution Software in the United Kingdom

Identity resolution software matches data from multiple sources to create a unified profile of a user or company across devices, websites, and platforms by linking identifiers such as email addresses, cookies, and device IDs.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our statistics, identity resolution software is used on 0.7% of websites from the United Kingdom.

Statistics based on 189K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top identity resolution software in the United Kingdom in 2026, based on market share.

The most popular is ZoomInfo WebSights with a share of 28.6%, followed by LiveRamp with 16.6% and Lotame with 12.2%.

ZoomInfo WebSights 28.6%
LiveRamp 16.6%
Lotame 12.2%
Demandbase 8.7%
Clearbit 8.4%
ID5 7.6%
RB2B 6.5%
TruAudience 5.6%
Epsilon 5.5%
BlueConic 5%
Wunderkind 5%
Fingerprint 2.1%
Warmly 1.7%
Listrak 1.6%
Intent IQ 1.3%

🚀 Highlights

Here is a list of the top solutions that is more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Demandbase ^(-3)
5. Clearbit ^(-4)
10. BlueConic ^(-1)
12. Fingerprint ^(-1)
13. Warmly ^(-2)
15. Intent IQ ^(-2)
16. Spotler Activate ^(-2)
18. CustomerLabs ^(-6)
19. Happierleads ^(-4)
20. Zeotap ^(-2)

✨ Best Identity Resolution Software

Below is a more detailed list of the top 25 of the 26 identity resolution software solutions used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	ZoomInfo WebSights Vancouver, Washington, United States A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website. Free$15,000+/year	28.6%
2	LiveRamp San Francisco, California, United States A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems. $5,000+/month	16.6%
3	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	12.2%
4	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	8.7%
5	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	8.4%
6	ID5 London, United Kingdom An omnichannel identity platform that enables addressable advertising by helping publishers and advertisers recognize users across websites, mobile apps, and other digital properties. $$$	7.6%
7	RB2B Austin, Texas, United States A B2B website visitor identification platform that resolves anonymous traffic into individual visitor profiles, including names, LinkedIn profiles, job titles, and business emails. Free$79+/month	6.5%
8	TruAudience Chicago, Illinois, United States A suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics. $400,000/year	5.6%
9	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	5.5%
10	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies first-party customer data into real-time profiles and uses AI agents to choose and execute personalized marketing actions. $$$	5%
11	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	5%
12	Fingerprint Chicago, Illinois, United States A commercial browser fingerprinting solution that queries browser attributes and computes a hashed visitor identifier from them. FreeOpen source$99+/month	2.1%
13	Warmly Cambridge, Massachusetts, United States A revenue orchestration platform that identifies individual website visitors and automates personalized outreach to them. $10,000+/year	1.7%
14	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for retail and e-commerce brands. $2,500+/month	1.6%
15	Intent IQ Long Island City, New York, United States An AI-powered identity resolution and advertising technology platform for cookieless, cross-device audience activation. $$$	1.3%
16	Spotler Activate The Hague, Netherlands A customer data platform for medium-sized B2B and B2C marketing teams that centralizes data from different sources and uses it to create optimized and personalized marketing campaigns. €650+/month	1.3%
17	Lytics San Francisco, California, United States A customer data platform built into the Contentstack Agentic Experience Platform that helps companies collect, unify, and activate first-party customer data from multiple sources. Free$500+/month	1.2%
18	CustomerLabs Chennai, Tamil Nadu, India A first-party data platform that provides data collection, management, and activation across platforms. $99+/month	0.9%
19	Happierleads London, United Kingdom An AI-powered B2B website visitor identification platform that reveals the names, job titles, work emails, and company details of site visitors. $99+/month	0.9%
20	Zeotap Berlin, Germany A customer data platform that lets companies integrate, unify, segment, and orchestrate customer data, offering a drag-and-drop interface and prebuilt machine learning models. $$$	0.9%
21	Claritas Cincinnati, Ohio, United States An omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition. $1,645+/year	0.8%
22	OnAudience London, United Kingdom Empowers AdTech and MarTech ecosystems by providing privacy-safe mobile, desktop, and CTV data based on cookieless solutions. $500+/month	0.8%
23	Customers.ai Boston, Massachusetts, United States A B2C visitor identification and sales outreach automation platform that identifies anonymous website visitors and routes their contact data into email, advertising, and CRM systems. $600+/month	0.7%
24	User.com Hem, France A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools. $$$	0.6%
25	Gravito Helsinki, Finland A Finnish consent management platform with built-in identity resolution. $$$	0.4%

👉 See Also

🌎 Identity Resolution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 189,729 websites from the United Kingdom.
We currently track the presence of 29 identity resolution software solutions across the web.
Of these, 26 were detected on websites from the United Kingdom.
Statistics were last calculated on November 3, 2026.
For more details, see our methodology and disclaimer.