Claritas

Cincinnati, Ohio, United States

Claritas is an omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition.

It combines a proprietary database covering over 250 million U.S. consumers with demographic, geographic, and behavioral attributes, offers a proprietary audience segmentation system called PRIZM, supports identity resolution across devices, and provides tools for campaign planning, targeting, and measurement across digital and offline channels.

According to our data, Claritas ranks 12th among the identity resolution software we track.
It has 4.2% of the identity resolution market share and is present on 0.03% of all websites.

It is especially popular in the United States, appearing on 0.1% of all websites in the country.

Statistics based on 4M+ analyzed websites. About this data

💸 Pricing

Claritas is a commercial product priced starting at $1,645 per year.

Claritas Spotlight
Standard $1,645/year
Advanced $3,295/year

📊 Rankings and Market Share

🏆 Claritas Awards

⚡ Sites Using Claritas

We have data on 1,039 websites that use the Claritas identity resolution software. Here is a list of some of the top ranked ones.

The highest rated site using Claritas is ixl.com.

#WebsiteRankCountryLanguage
1 ixl.com #400 United States American English
2 kohls.com #578 English
3 experian.com #1,564 United States American English
4 prodigygame.com #1,687 English
5 toyota.com #2,139 United States English
6 redhat.com #2,152 United States English
7 dominos.com #2,422 United States English
8 optum.com #4,021 English
9 grubhub.com #4,098 Netherlands English
10 staples.com #5,722 United States American English
11 clover.com #5,977 United States English
12 eufy.com #6,613 United States American English
13 ncl.com #6,757 United States English
14 simon.com #6,936 English
15 edwardjones.com #7,951 English
16 anker.com #9,145 United States American English
17 bluebeam.com #9,395 American English
18 bamboohr.com #11,200 United States English
19 penfed.org #11,457 United States English
20 acronis.com #12,432 United States English

📈 Usage Statistics

Most of the sites that use Claritas:

Most of the sites using Claritas are from the United States.

  • United States 93.7%
  • Canada 1.9%
  • United Kingdom 1.3%
  • Germany 0.6%
  • France 0.3%
  • Hungary 0.3%
  • Mexico 0.3%
  • Sweden 0.3%
  • Belgium 0.1%
  • Other 1.2%

Most Claritas users speak English.

  • English 99%
  • French 0.2%
  • Chinese 0.2%
  • Hungarian 0.2%
  • Spanish 0.1%
  • Italian 0.1%
  • Portuguese 0.1%
  • Malay 0.1%

The Claritas identity resolution software is especially popular on .com, .org, and .edu top-level domains.

  • .com 74.1%
  • .org 12.1%
  • .edu 7%
  • .net 1.3%
  • .ca 1.2%
  • .co 0.7%
  • .co.uk 0.4%
  • .us 0.3%
  • .io 0.3%
  • Other 2.6%

The primary market segments for websites utilizing Claritas include education and reference, business, and marketing and merchandising.

  • Education/Reference 14.1%
  • Business 13.1%
  • Marketing/Merchandising 11.3%
  • Online Shopping 11.3%
  • Health 7.5%
  • Finance/Banking 7.1%
  • Real Estate 4.4%
  • Non-Profit/Advocacy/NGO 4.2%
  • Fashion/Beauty 4%
  • Other 23%

🕵️ Similar Technologies

These are some of the best Claritas alternatives.

RankName
1
ZoomInfo WebSights
Vancouver, Washington, United States

A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website.

Free$15,000+/year
6
Epsilon
Irving, Texas, United States

An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

$$$
7
Demandbase
San Francisco, California, United States

A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.

$$$
9
Clearbit
Cambridge, Massachusetts, United States

A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems.

$30,000+/year
15
Warmly
Cambridge, Massachusetts, United States

A revenue orchestration platform that identifies individual website visitors and automates personalized outreach to them.

$10,000+/year

🆚 Compare Alternatives

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💬 Frequently Asked Questions

Where is Claritas from?

Claritas is from Cincinnati, Ohio, United States.

Does Claritas offer a free plan?

No, Claritas is a paid solution.

How much does Claritas cost?

Claritas is priced from $1,645 per year for the Standard plan.

Which country uses Claritas the most?

The majority of Claritas users are from the United States.

Who uses Claritas?

According to our data, Claritas is used on over a thousand sites, including such established ones as ixl.com, kohls.com, and experian.com.

Do academic institutions use Claritas?

Yes. In total, we know of 73 academic websites in the United States that use Claritas.

How does Claritas compare to its competitors?

Claritas is a moderately popular identity resolution software solution, ranking ahead of 17 other identity resolution software we track.

What are the alternatives to Claritas?

Alternatives and possible competitors to Claritas may include Epsilon, Demandbase, and ZoomInfo WebSights.

🗃️ About This Data