Claritas
Claritas is an omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition.
It combines a proprietary database covering over 250 million U.S. consumers with demographic, geographic, and behavioral attributes, offers a proprietary audience segmentation system called PRIZM, supports identity resolution across devices, and provides tools for campaign planning, targeting, and measurement across digital and offline channels.
According to our data, Claritas ranks 13th among the identity resolution software we track.
It has 3.2% of the identity resolution market share and is present on 0.02% of all websites.
- 🏠 Website
- 🔗 Links
Wikipedia💸 Pricing
Claritas is a commercial product priced starting at $1,645 per year.
📊 Rankings and Market Share
- Identity Resolution
- Rank: 13
- Market share: 3.2%
- Marketing Attribution
- Rank: 9
- Market share: 4%
- Lead Generation
- Rank: 26
- Market share: 1.5%
🏆 Claritas Awards
- ⭐ 4th most popular in the United States in the Marketing Attribution category.
- ⭐ 7th most popular in the United States in the Identity Resolution category.
- 🔥 11st most popular in the United States in the Lead Generation category.
⚡ Sites Using Claritas
We have data on 836 websites that use the Claritas identity resolution software. Here is a list of some of the top ranked ones.
The highest rated site using Claritas is 
substack.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | substack.com |
#321 | English | |
| 2 | #484 | American English | ||
| 3 | #1,544 | United States | English | |
| 4 | #1,556 | United States | American English | |
| 5 | #1,626 | English | ||
| 6 | #1,629 | United States | English | |
| 7 | #1,877 | English | ||
| 8 | #2,263 | English | ||
| 9 | redhat.com | #2,653 | United States | English |
| 10 | #3,479 | United States | American English | |
| 11 | #3,773 | English | ||
| 12 | #6,228 | English | ||
| 13 | #8,547 | United States | English | |
| 14 | #9,815 | English | ||
| 15 | #11,483 | English | ||
| 16 | #11,607 | United States | English | |
| 17 | #11,679 | United States | English | |
| 18 | #11,862 | American English | ||
| 19 | #12,102 | English | ||
| 20 | #13,000 | United States | English |
📈 Usage Statistics
Most of the sites that use Claritas:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Education/Reference category.
Most of the sites using Claritas are from the United States.
- United States 93.1%
- United Kingdom 1.8%
- Canada 1.6%
- China 0.4%
- Germany 0.4%
- Mexico 0.4%
- Belgium 0.2%
- Bolivia 0.2%
- Brazil 0.2%
- Other 1.7%
Most Claritas users speak English.
- English 98.8%
- Chinese 0.5%
- German 0.1%
- Spanish 0.1%
- Italian 0.1%
- French 0.1%
- Portuguese 0.1%
- Malay 0.1%
- Other 0.1%
The Claritas identity resolution software is especially popular on .com, .org, and .edu top-level domains.
- .com 73.8%
- .org 11.8%
- .edu 8.1%
- .net 1.4%
- .ca 1.1%
- .co 0.5%
- .co.uk 0.4%
- .us 0.2%
- .coop 0.2%
- Other 2.5%
The primary market segments for websites utilizing Claritas include education and reference, business, and marketing and merchandising.
- Education/Reference 14.7%
- Business 13.6%
- Marketing/Merchandising 11.8%
- Online Shopping 10.9%
- Health 8%
- Finance/Banking 6.7%
- Fashion/Beauty 4.2%
- Non-Profit/Advocacy/NGO 4%
- Real Estate 3.8%
- Other 22.3%
🕵️ Similar Technologies
These are some of the best Claritas alternatives.
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Kit💬 Frequently Asked Questions
Where is Claritas's headquarters?
Claritas is located in Cincinnati, Ohio, United States.
Does Claritas offer a free plan?
No, Claritas is a paid solution.
How much does Claritas cost?
Claritas is priced from $1,645 per year for the Standard plan.
Which country uses Claritas the most?
The majority of Claritas users are from the United States.
Who uses Claritas?
According to our data, Claritas is used on hundreds of sites, including such established ones as substack.com, ixl.com, and
dominos.com.
Do academic institutions use Claritas?
Yes. In total, we know of 68 academic websites in the United States that use Claritas.
How does Claritas compare to its competitors?
Claritas is a moderately popular identity resolution software solution, ranking ahead of 21 other identity resolution software we track.
What are the alternatives to Claritas?
Alternatives and possible competitors to Claritas may include 
Epsilon, 
Demandbase, and 
ZoomInfo WebSights.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.