Claritas

Cincinnati, Ohio, United States

Claritas is an omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition.

It combines a proprietary database covering over 250 million U.S. consumers with demographic, geographic, and behavioral attributes, offers a proprietary audience segmentation system called PRIZM, supports identity resolution across devices, and provides tools for campaign planning, targeting, and measurement across digital and offline channels.

According to our data, Claritas ranks 11th among the identity resolution software we track.
It has 4.2% of the identity resolution market share and is present on 0.03% of all websites.

Statistics based on 3.8M+ analyzed websites. About this data

💸 Pricing

Claritas is a commercial product priced starting at $1,645 per year.

Claritas Spotlight
Standard $1,645/year
Advanced $3,295/year

📊 Rankings and Market Share

🏆 Claritas Awards

⚡ Sites Using Claritas

We have data on 1,022 websites that use the Claritas identity resolution software. Here is a list of some of the top ranked ones.

The highest rated site using Claritas is ixl.com.

#WebsiteRankCountryLanguage
1 ixl.com #484 American English
2 dominos.com #1,544 United States English
3 experian.com #1,556 United States American English
4 clover.com #1,626 United States English
5 toyota.com #1,629 United States English
6 prodigygame.com #1,877 English
7 grubhub.com #2,263 Netherlands English
8 anker.com #2,579 United States American English
9 redhat.com #2,653 United States English
10 staples.com #3,479 United States American English
11 eufy.com #3,724 United States American English
12 optum.com #3,773 English
13 ncl.com #6,228 United States English
14 lexus.com #6,954 United States English
15 xumo.com #8,547 English
16 simon.com #9,815 English
17 seamless.com #11,483 English
18 adt.com #11,487 United States American English
19 asurion.com #11,607 United States English
20 avery.com #11,679 United States English

📈 Usage Statistics

Most of the sites that use Claritas:

Most of the sites using Claritas are from the United States.

  • United States 94.2%
  • Canada 1.9%
  • United Kingdom 1.3%
  • Germany 0.5%
  • Sweden 0.3%
  • Belgium 0.1%
  • Bolivia 0.1%
  • Brazil 0.1%
  • China 0.1%
  • Other 1.4%

Most Claritas users speak English.

  • English 99.2%
  • French 0.2%
  • Spanish 0.1%
  • Italian 0.1%
  • Portuguese 0.1%
  • Chinese 0.1%
  • Hungarian 0.1%
  • Malay 0.1%

The Claritas identity resolution software is especially popular on .com, .org, and .edu top-level domains.

  • .com 74.3%
  • .org 12.1%
  • .edu 7%
  • .net 1.3%
  • .ca 1.2%
  • .co 0.7%
  • .co.uk 0.4%
  • .us 0.3%
  • .io 0.3%
  • Other 2.4%

The primary market segments for websites utilizing Claritas include education and reference, business, and marketing and merchandising.

  • Education/Reference 14.2%
  • Business 12.6%
  • Marketing/Merchandising 11.3%
  • Online Shopping 10.9%
  • Health 7.7%
  • Finance/Banking 7.5%
  • Real Estate 4.3%
  • Non-Profit/Advocacy/NGO 4.3%
  • Fashion/Beauty 4%
  • Other 23.2%

🕵️ Similar Technologies

These are some of the best Claritas alternatives.

RankName
1
ZoomInfo WebSights
Vancouver, Washington, United States

A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website.

Free$15,000+/year
6
Epsilon
Irving, Texas, United States

An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

$$$
7
Demandbase
San Francisco, California, United States

A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.

$$$
8
Clearbit
Cambridge, Massachusetts, United States

A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems.

$30,000+/year
15
Warmly
Cambridge, Massachusetts, United States

A revenue orchestration platform that identifies individual website visitors and automates personalized outreach to them.

$10,000+/year

🆚 Compare Alternatives

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💬 Frequently Asked Questions

Where is Claritas from?

Claritas is from Cincinnati, Ohio, United States.

Does Claritas offer a free plan?

No, Claritas is a paid solution.

How much does Claritas cost?

Claritas is priced from $1,645 per year for the Standard plan.

Which country uses Claritas the most?

The majority of Claritas users are from the United States.

Who uses Claritas?

According to our data, Claritas is used on over a thousand sites, including such established ones as ixl.com, dominos.com, and experian.com.

Do academic institutions use Claritas?

Yes. In total, we know of 72 academic websites in the United States that use Claritas.

How does Claritas compare to its competitors?

Claritas is a moderately popular identity resolution software solution, ranking ahead of 18 other identity resolution software we track.

What are the alternatives to Claritas?

Alternatives and possible competitors to Claritas may include Epsilon, Demandbase, and ZoomInfo WebSights.

🗃️ About This Data