🆚 Claritas vs. Lotame
- 📈 Lotame is three times more popular than Claritas.
- 🌍 Lotame is more popular in all countries.
Claritas
LotameType
About
Claritas is an omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition.
It combines a proprietary database covering over 250 million U.S. consumers with demographic, geographic, and behavioral attributes, offers a proprietary audience segmentation system called PRIZM, supports identity resolution across devices, and provides tools for campaign planning, targeting, and measurement across digital and offline channels.
Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 4th most popular in the United States in the Marketing Attribution category.
- ⭐ 6th most popular in the United States in the Identity Resolution category.
- 🥇 Most popular in Indonesia in the Identity Resolution category.
- 🥇 Most popular in Indonesia in the DMP category.
- 🥈 Second most popular in Turkey in the Identity Resolution category.
- 🥉 Third most popular in the United States in the Identity Resolution category.
- 🥉 Third most popular in the United States in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.