🆚 Claritas vs. Triple Whale

Type

Identity resolution software
Marketing attribution platform

About

Claritas is an omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition.

It combines a proprietary database covering over 250 million U.S. consumers with demographic, geographic, and behavioral attributes, offers a proprietary audience segmentation system called PRIZM, supports identity resolution across devices, and provides tools for campaign planning, targeting, and measurement across digital and offline channels.

Triple Whale is a cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard.

Headquarters

Cincinnati, Ohio, United States
Columbus, Ohio, United States

Website

Pricing

Free version ❌
Claritas Spotlight
Standard$1,645/year
Advanced$3,295/year
Free version ✔️Founders Dash plan: 2 Users, 12-month look back
Growth$129+/month
Pro$199+/month
Premium$279+/month
Premium+$479+/month

Categories

Identity Resolution › Rank #13
Marketing Attribution › Rank #9
Marketing Attribution › Rank #1
Lead Generation › Rank #26
Analytics › Rank #30

Popularity

Determined by the number of sites using each technology.

The Triple Whale marketing attribution platform is 7 times more popular than Claritas.
Total websites

Market share

Marketing Attribution

Popularity by country

Determined by the number of sites detected from each country.

Triple Whale is more popular than Claritas in all countries.
United States
United Kingdom
Australia
Germany
Canada
Netherlands
India
France
Denmark
New Zealand

Awards

Popularity by domain category

Determined by the number of sites in each category.

Triple Whale is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while Claritas is more commonly used on education and reference, finance and banking, and real estate sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Education/Reference
Health
Sports
Blogs/Wiki
Finance/Banking
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#484
#1,626
View more ➝
Name
Rank
#3,606
#8,600
View more ➝

See also

🗃️ About This Data