⚡ Marketing Attribution in the Netherlands

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our data, marketing attribution platforms are used on 0.3% of websites from the Netherlands.

Statistics based on 97K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in the Netherlands in 2026, based on market share.

The most popular is Triple Whale with an impressive share of 30.4%, followed by AppsFlyer with 10.9% and Adjust with 9.1%.

Triple Whale 30.4%
AppsFlyer 10.9%
Adjust 9.1%
Branch 7%
Elevar 7%
Etracker 7%
SegmentStream 6.7%
Demandbase 6.1%
Epsilon 3.6%
RedTrack 3%
Keitaro 3%
Trackdesk 2.7%
Marketo Measure 2.7%
Attributer 2.7%
Everflow 1.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Adjust ^(-2)
5. Elevar ^(-1)
7. SegmentStream ^(-21)
10. RedTrack ^(-16)
12. Trackdesk ^(-11)
14. Attributer ^(-2)
16. Dreamdata ^(-4)
17. Usermaven ^(-2)
18. Tracify ^(-7)
19. Kochava ^(-3)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 24 marketing attribution platforms used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	30.4%
2	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	10.9%
3	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	9.1%
4	Branch Mountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts. $$$	7%
5	Elevar Charleston, South Carolina, United States Conversion tracking software with session enrichment and over 50 e-commerce marketing integrations. $150+/month	7%
6	Etracker Hamburg, Germany A German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance. €10.80+/month	7%
7	SegmentStream London, United Kingdom A cookieless analytics solution that enables the measurement of advertising ROI and other KPIs through the consolidation of first-party and third-party data.	6.7%
8	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	6.1%
9	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	3.6%
10	RedTrack Vilnius, Lithuania An ad tracking and automation solution for web and mobile traffic. Free$149+/month	3%
11	Keitaro Tallinn, Estonia A self-hosted tracker that is used to manage, analyze, and optimize advertising campaigns. $50+/month	3%
12	Trackdesk Prague, Czech Republic Affiliate tracking software that enables companies to run and manage affiliate and referral programs while monitoring conversions and commissions. $299+/month	2.7%
13	Marketo Measure San Jose, California, United States A marketing attribution solution that automatically tracks and reports on channel performance, providing visibility into which channels drive the most customer engagement. $$$	2.7%
14	Attributer Sydney, Australia A marketing attribution system that makes it easy to send marketing attribution data to your CRM and other sales and marketing tools. $49+/month	2.7%
15	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	1.2%
16	Dreamdata Copenhagen, Denmark A no-code revenue attribution platform that automatically collects, models and activates B2B go-to-market data to present transparent, actionable analysis. Free$999+/month	0.9%
17	Usermaven Wilmington, Delaware, United States An AI analytics and attribution tool that combines product analytics with marketing attribution to analyze user behavior and conversion paths across websites and apps. $84+/month	0.9%
18	Tracify Munich, Germany A marketing attribution platform that provides cross-device, cross-domain, Adblock-proof ad tracking. $$$	0.6%
19	Kochava Sandpoint, Idaho, United States An omnichannel marketing measurement and attribution platform that helps marketers track and analyze the performance of advertising campaigns. Free$500+/month	0.6%
20	Northbeam El Segundo, California, United States A universal ad attribution platform for media buyers, executives, and marketing agencies that want to know how their ads are performing and how to scale it. $1,000+/month	0.3%
21	Wicked Reports Marblehead, Massachusetts, United States A marketing attribution platform that uses 1st party data conversions and then automatically analyzes and suggests optimizations. $500+/month	0.3%
22	Singular Palo Alto, California, United States A marketing intelligence platform that provides marketing analytics, attribution, and fraud prevention. Free$0.05/conversion	0.3%
23	AppMetrica Moscow, Russia A real-time mobile app analytics and ad tracking solution from Yandex that collects usage, behavior, attribution, and performance data. Free$490+/month	0.3%
24	Voluum Krakow, Poland A cloud-based performance ad tracking software that integrates with multiple ad platforms and offers built-in optimization and automation tools. $149+/month	0.3%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 97,143 websites from the Netherlands.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 24 were detected on websites from the Netherlands.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.