Branch
Branch is a mobile linking and attribution platform that helps businesses measure marketing performance, connect customer journeys across web and mobile channels, and route users directly to relevant in-app content.
It combines deep linking, mobile attribution, cross-platform measurement, fraud detection, QR code campaigns, privacy-aware measurement for iOS, and a people-based identity graph that connects user activity across web, apps, and connected TV environments.
According to our data, Branch is the third most popular marketing attribution platform on the web.
It has 10.8% of the marketing attribution market share and is present on 0.07% of all websites.
Wikipedia💸 Pricing
Branch is a commercial product priced starting at $499 per month.
📊 Rankings and Market Share
- Marketing Attribution
- Rank: 3
- Market share: 10.8%
- Analytics
- Rank: 51
- Market share: 0.1%
🏆 Branch Awards
- 🥇 Most popular in Indonesia in the Marketing Attribution category.
- 🥉 Third most popular in the United States in the Marketing Attribution category.
- 🥉 Third most popular in Australia in the Marketing Attribution category.
- 🥉 Third most popular in India in the Marketing Attribution category.
- ⭐ 7th most popular in Indonesia in the Analytics category.
- ⬆️ 34th most popular in India in the Analytics category.
- ⬆️ 38th most popular in Australia in the Analytics category.
- ⬆️ 42nd most popular in the United States in the Analytics category.
⚡ Sites Using Branch
We have data on 2,726 websites that use the Branch marketing attribution platform. Here is a list of some of the top ranked ones.
The highest rated site using Branch is 
tumblr.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | tumblr.com |
#78 | United States | American English |
| 2 |  etsy.com |
#93 | United States | American English |
| 3 |  walmart.com |
#162 | United States | American English |
| 4 |  airbnb.com |
#340 | United States | English |
| 5 | #645 | India | English | |
| 6 | #1,039 | United States | English | |
| 7 | #1,053 | United Kingdom | British English | |
| 8 | #1,098 | English | ||
| 9 | #1,145 | Indonesia | Indonesian | |
| 10 | #1,150 | United Kingdom | English | |
| 11 | #1,265 | United States | English | |
| 12 | #1,292 | English | ||
| 13 | #1,307 | English | ||
| 14 | #1,310 | United States | English | |
| 15 | #1,357 | United States | American English | |
| 16 | #1,434 | United States | English | |
| 17 | #1,435 | United States | American English | |
| 18 | #1,556 | United States | American English | |
| 19 |  instacart.com |
#1,613 | United States | American English |
| 20 |  affirm.com |
#1,615 | United States | English |
📈 Usage Statistics
Most of the sites that use Branch:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Marketing/Merchandising category.
Most of the sites using Branch are from the United States, Indonesia, and the United Kingdom.
- United States 35.1%
- Indonesia 15.7%
- United Kingdom 5.1%
- Australia 3.6%
- India 3.3%
- Germany 2.3%
- Canada 1.7%
- France 1.6%
- Spain 1.4%
- Other 30.2%
Most Branch users speak English, Indonesian, or Spanish.
- English 66%
- Indonesian 13.4%
- Spanish 3.6%
- German 2.2%
- French 1.3%
- Chinese 1.1%
- Portuguese 1%
- Italian 0.9%
- Russian 0.7%
- Other 9.8%
The Branch marketing attribution platform is especially popular on .com top-level domains.
- .com 60%
- .org 4.8%
- .com.au 1.9%
- .net 1.7%
- .co.uk 1.7%
- .io 1.7%
- .co 1.6%
- .de 1.2%
- .app 1.2%
- Other 24.2%
The primary market segments for websites utilizing Branch include marketing and merchandising, travel, and business.
- Marketing/Merchandising 12.2%
- Travel 11.5%
- Business 8.9%
- Online Shopping 6.7%
- Entertainment 6.6%
- Health 5.8%
- Sports 5.7%
- Blogs/Wiki 4.5%
- Restaurants 4%
- Other 34.1%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
Where is Branch's headquarters?
Branch is located in Mountain View, California, United States.
Can I use Branch for free?
No, Branch is a paid solution.
What is the starting price of Branch?
The pricing starts at $499 per month.
Which country uses Branch the most?
The majority of Branch users are from the United States.
Who uses Branch?
According to our data, Branch is used on thousands of sites, including such established ones as tumblr.com, etsy.com, and walmart.com.
Do academic institutions use Branch?
Yes. In total, we know of 8 academic websites in the United States that use Branch.
How does Branch stack up against the competition?
Branch is one of the most popular marketing attribution platforms, second only to 
AppsFlyer and 
Triple Whale.
What are the alternatives to Branch?
Alternatives and possible competitors to Branch may include AppsFlyer, 
Adjust, and 
AppMetrica.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.