⚡ Marketing Attribution in India

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

India is a South Asian country with a population of over 1.4 billion people.

According to our data, marketing attribution platforms are used on 0.5% of websites from India.

Statistics based on 68K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in India in 2026, based on market share.

The most popular is AppsFlyer with an impressive share of 37.3%, followed by Triple Whale with 29.1% and Branch with 17.6%.

AppsFlyer 37.3%
Triple Whale 29.1%
Branch 17.6%
Elevar 5.5%
Keitaro 3.9%
Singular 3%
Adjust 3%
Epsilon 2.4%
Demandbase 2.1%
Dreamdata 0.9%
Everflow 0.9%
Attributer 0.6%
Usermaven 0.6%
RedTrack 0.6%
Trackdesk 0.3%

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🚀 Highlights

Here is a list of the top platforms that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

1. AppsFlyer ^(-1)
4. Elevar ^(-2)
5. Keitaro ^(-5)
6. Singular ^(-15)
10. Dreamdata ^(-10)
11. Everflow ^(-2)
12. Attributer ^(-4)
13. Usermaven ^(-6)
14. RedTrack ^(-12)
15. Trackdesk ^(-8)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 16 marketing attribution platforms used on sites from India, ranked by their market share.

Rank	Name	Market share
1	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	37.3%
2	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	29.1%
3	Branch Mountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts. $$$	17.6%
4	Elevar Charleston, South Carolina, United States Conversion tracking software with session enrichment and over 50 e-commerce marketing integrations. $150+/month	5.5%
5	Keitaro Tallinn, Estonia A self-hosted tracker that is used to manage, analyze, and optimize advertising campaigns. $50+/month	3.9%
6	Singular Palo Alto, California, United States A marketing intelligence platform that provides marketing analytics, attribution, and fraud prevention. Free$0.05/conversion	3%
7	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	3%
8	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	2.4%
9	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	2.1%
10	Dreamdata Copenhagen, Denmark A no-code revenue attribution platform that automatically collects, models and activates B2B go-to-market data to present transparent, actionable analysis. Free$999+/month	0.9%
11	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	0.9%
12	Attributer Sydney, Australia A marketing attribution system that makes it easy to send marketing attribution data to your CRM and other sales and marketing tools. $49+/month	0.6%
13	Usermaven Wilmington, Delaware, United States An AI analytics and attribution tool that combines product analytics with marketing attribution to analyze user behavior and conversion paths across websites and apps. $84+/month	0.6%
14	RedTrack Vilnius, Lithuania An ad tracking and automation solution for web and mobile traffic. Free$149+/month	0.6%
15	Trackdesk Prague, Czech Republic Affiliate tracking software that enables companies to run and manage affiliate and referral programs while monitoring conversions and commissions. $299+/month	0.3%
16	Karte Tokyo, Japan A real-time, customer-centric analytics and action tool from Japan.	0.3%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 68,644 websites from India.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 16 were detected on websites from India.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.