⚡ Marketing Attribution in India

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

India is a South Asian country with a population of over 1.4 billion people.

According to our data, marketing attribution platforms are used on 0.5% of websites from India.

Statistics based on 73K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in India in 2026, based on market share.

The most popular is AppsFlyer with an impressive share of 35.6%, followed by Triple Whale with 28.3% and Branch with 18.7%.

AppsFlyer 35.6%
Triple Whale 28.3%
Branch 18.7%
Elevar 5.5%
Keitaro 4.1%
Adjust 3.2%
Singular 2.9%
Epsilon 2.6%
Demandbase 2%
Everflow 1.2%
Dreamdata 0.9%
Usermaven 0.9%
Attributer 0.6%
RedTrack 0.6%
Trackdesk 0.3%

🚀 Highlights

Here is a list of the top platforms that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

1. AppsFlyer ^(-1)
4. Elevar ^(-1)
5. Keitaro ^(-5)
7. Singular ^(-14)
10. Everflow ^(-3)
11. Dreamdata ^(-8)
12. Usermaven ^(-8)
13. Attributer ^(-3)
14. RedTrack ^(-12)
15. Trackdesk ^(-8)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 16 marketing attribution platforms used on sites from India, ranked by their market share.

Rank	Name	Market share
1	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	35.6%
2	Triple Whale Columbus, Ohio, United States A cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data. Free$549+/month	28.3%
3	Branch Mountain View, California, United States A mobile linking and attribution platform that helps businesses measure marketing performance, connect customer journeys across web and mobile channels, and route users directly to relevant in-app content. $499+/month	18.7%
4	Elevar Charleston, South Carolina, United States A conversion tracking and server-side tagging platform for e-commerce brands that helps recover marketing attribution data lost to browser restrictions, ad blockers, and privacy changes. $225+/month	5.5%
5	Keitaro Tallinn, Estonia A self-hosted ad tracking platform that enables affiliate marketers and media buyers to track, route, and optimize traffic across advertising campaigns. €49+/month	4.1%
6	Adjust Berlin, Germany A mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels. Free$$$	3.2%
7	Singular Palo Alto, California, United States A marketing intelligence platform that provides marketing analytics, attribution, and fraud prevention. Free$0.05/conversion	2.9%
8	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	2.6%
9	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	2%
10	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	1.2%
11	Dreamdata Copenhagen, Denmark A no-code revenue attribution platform that automatically collects, models and activates B2B go-to-market data to present transparent, actionable analysis. Free$999+/month	0.9%
12	Usermaven Wilmington, Delaware, United States An AI analytics and attribution tool that combines product analytics with marketing attribution to analyze user behavior and conversion paths across websites and apps. $84+/month	0.9%
13	Attributer Sydney, Australia A marketing attribution system that makes it easy to send marketing attribution data to your CRM and other sales and marketing tools. $49+/month	0.6%
14	RedTrack Vilnius, Lithuania An ad tracking and automation solution for web and mobile traffic. Free$149+/month	0.6%
15	Trackdesk Prague, Czech Republic Affiliate tracking software that enables companies to run and manage affiliate and referral programs while monitoring conversions and commissions. $299+/month	0.3%
16	Karte Tokyo, Japan A real-time, customer-centric analytics and action tool from Japan.	0.3%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 73,467 websites from India.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 16 were detected on websites from India.
Statistics were last calculated on July 16, 2026.
For more details, see our methodology and disclaimer.