⚡ Marketing Attribution in Indonesia

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

Indonesia is a Southeast Asian country with a population of over 279 million people.

According to our data, marketing attribution platforms are used on 0.6% of websites from Indonesia.

Statistics based on 33K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in Indonesia in 2026, based on market share.

The most popular is AppsFlyer, which dominates the market with an overwhelming 64.7% share.
It is followed by Branch with 17.6% and Voluum with 11.2%.

AppsFlyer 64.7%
Branch 17.6%
Voluum 11.2%
Adjust 4.8%
Usermaven 1.6%
Triple Whale 1.1%
Elevar 1.1%
Singular 0.5%
Claritas 0.5%
Kochava 0.5%
Etracker 0.5%
Keitaro 0.5%
Airbridge 0.5%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Indonesia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. AppsFlyer ^(-1)
2. Branch ^(-1)
3. Voluum ^(-24)
4. Adjust ^(-1)
5. Usermaven ^(-14)
8. Singular ^(-13)
10. Kochava ^(-12)
13. Airbridge ^(-16)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 13 marketing attribution platforms used on sites from Indonesia, ranked by their market share.

Rank	Name	Market share
1	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	64.7%
2	Branch Mountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts. $$$	17.6%
3	Voluum Krakow, Poland A cloud-based performance ad tracking software that integrates with multiple ad platforms and offers built-in optimization and automation tools. $149+/month	11.2%
4	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	4.8%
5	Usermaven Wilmington, Delaware, United States An AI analytics and attribution tool that combines product analytics with marketing attribution to analyze user behavior and conversion paths across websites and apps. $84+/month	1.6%
6	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	1.1%
7	Elevar Charleston, South Carolina, United States Conversion tracking software with session enrichment and over 50 e-commerce marketing integrations. $150+/month	1.1%
8	Singular Palo Alto, California, United States A marketing intelligence platform that provides marketing analytics, attribution, and fraud prevention. Free$0.05/conversion	0.5%
9	Claritas Cincinnati, Ohio, United States An omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition. $1,645+/year	0.5%
10	Kochava Sandpoint, Idaho, United States An omnichannel marketing measurement and attribution platform that helps marketers track and analyze the performance of advertising campaigns. Free$500+/month	0.5%
11	Etracker Hamburg, Germany A German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance. €10.80+/month	0.5%
12	Keitaro Tallinn, Estonia A self-hosted tracker that is used to manage, analyze, and optimize advertising campaigns. $50+/month	0.5%
13	Airbridge San Francisco, California, United States A universal marketing measurement and attribution platform that tracks and attributes user actions across web and mobile app journeys. Free$$$	0.5%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 33,401 websites from Indonesia.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 13 were detected on websites from Indonesia.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.