⚡ Marketing Attribution in the Philippines

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

The Philippines is a Southeast Asian country with a population of over 118 million people.

According to our data, marketing attribution platforms are used on 0.6% of websites from the Philippines.

Statistics based on 5K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in the Philippines in 2026, based on market share.

The most popular is AppsFlyer, which dominates the market with an overwhelming 63.3% share.
It is followed by Branch with 10% and Adjust with 10%.

AppsFlyer 63.3%
Branch 10%
Adjust 10%
Epsilon 3.3%
Triple Whale 3.3%
Etracker 3.3%
Airbridge 3.3%
Voluum 3.3%
Other 0.2%

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🚀 Highlights

Here is a list of the top platforms that are more popular in the Philippines than worldwide.
Differences between global and country rankings are shown in parentheses.

1. AppsFlyer ^(-1)
2. Branch ^(-1)
3. Adjust ^(-2)
4. Epsilon ^(-3)
7. Airbridge ^(-22)
8. Voluum ^(-19)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 8 marketing attribution platforms used on sites from the Philippines, ranked by their market share.

Rank	Name	Market share
1	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	63.3%
2	Branch Mountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts. $$$	10%
3	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	10%
4	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	3.3%
5	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	3.3%
6	Etracker Hamburg, Germany A German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance. €10.80+/month	3.3%
7	Airbridge San Francisco, California, United States A universal marketing measurement and attribution platform that tracks and attributes user actions across web and mobile app journeys. Free$$$	3.3%
8	Voluum Krakow, Poland A cloud-based performance ad tracking software that integrates with multiple ad platforms and offers built-in optimization and automation tools. $149+/month	3.3%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 5,438 websites from the Philippines.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 8 were detected on websites from the Philippines.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.